1 “ #Transformación con las #RedesSociales“ @engelfonseca@engelfonseca CEO Potenttial Group / Neurona Digital 28 de Octubre 2015
2 Ignorance is a choice
3 MEDIASCIENCE MKT experiences Mobile MKT Display&Native Ads Video Mkt & Ads Seach & Social Ads Communities & Reviews Email Mkt Influence Mkt SoMe Mkt Events & Webminars SEO Custumer Experience/VoC Logalt/Referal/Gamificacion Personalization&Chat Testing&Optimization Interactive Content Content Mrk Creative & Design Sales Enablement MKT Operations Audience&MarketData Channel/Local Mkt Assets Resource Mgmt Call Analitics/Mgmt Vendor Data/Analisis Performance & Atribition Dashboard/Visualization Web&Mobile Analitics Bi, Ci & Data Science Middleware Platforms Back Bone Platforms Infrastructure MKT Environment
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5 Realidad Digital: 90% de la información de hace 2 años es nueva Crecimiento sostenido del 4,300% annual min. hasta el 2020* * CSC.com En un mundo todo es urgente…reactivo
6 Evolución del Concepto de Inteligencia
7 Predecir el #Futuro
8 100 Billones de Neuronas 70K Pensamientos por dia 100 Billones de Neuronas 70K Pensamientos por dia
9 #MINDSET: Inspiring and Open Minds on the Potential of Digital Way of Thinking #SKILLSET: Mastering the Skills and Business Intelligence to excel at Digital Marketing #TOOLSET: Acquiring knowledge to use the right technological tools to practice the science of Digital Marketing
10 Fuentes: http://donjosephgoewey.com/eighty- five-percent-of-worries-never- happen/ http://www.willatworklearning.com/2006/0 5/people_remember.html http://blogs.lse.ac.uk/impactofsocials ciences/2014/04/23/academic- papers-citation-rates-remler/ http://www.merca20.com/realidad -tu-cerebro-odia-cambiar/
11 Ahmed, Ajaz, Olander, Stefan. Velocity the seven new laws for a world gone digital
12 The odds and even the house rules all count for nothing if an outsider comes into a town with a loaded gun, The gun, a piece of technology, changes everything Velocity doesn’t care who you are or how good you were yesterday, It’s coming for you anyway. Don’t be a siting duck, See the big picture, find the pain points, see patterns taking shape and act = “ No Micro- Thinking “ Evolve Immediately, dignify the existence of tech Ahmed, Ajaz, Olander, Stefan. Velocity the seven new laws for a world gone digital
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14 El paradigma de la Velocidad requiere valentia, concentracion y determinacion, pero provoca a cambio eficiencia y retribuye la intuicion, la Velocity takes courage, focus and determination, but gives back efficiency and rewards intuition, iteracion e instinto. La inovacion en su naturaleza es un experimento con resultados desconocidos Ponerse en marcha y mejorar en el proceso
15 Errores + Aprendizaje + Conocimiento – Miedo= Crecimiento Errores – Aprendizaje+ Ignorancia+ Miedo= Extinción
16 ¿ Cuantas ideas registras ? ¿ Cuantas ideas ejecutas ? ¿ Cuantas buenas intensiones VS acciones ?
17 As advertising evolves it will offer interactions that satisfy real needs and creates relevant memories; Make meaningful connections “It’s about creating stories that make deep connections with people who share our passion for sport” Ahmed, Ajaz, Olander, Stefan. Velocity the seven new laws for a world gone digital
18 Teoría del engagement por @engelfonseca Engegement is basically another name for loved focused on the brands…let´s look at the love theory of Gary Chapman… Source: The Five Love Languages, Gary Chapman’s v Word of Affirmation ( apps,widgets,test ) Quality Time ( UX ) Receiving Gifts ( online goodies ) Acts of Service ( UX, promos ) Physical Touch ( Cross Media )
19 #Transformación
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21 Reaccionar vs transformación Identifica tus PDI o crealos Empieza con decisiones simples Alimenta tu curiosidad Esfuerzo sostenido Celo por el conocimiento es aplicarlo * Tip digital: aprovecha a tu competencia Di no a la cultura de lo urgente
22 Reacción
23 Transformación
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25 Legado de las Redes Sociales es aprender en movimiento.
26 “ #Transformación con las #RedesSociales“ @engelfonseca@engelfonseca CEO Potenttial Group / Neurona Digital 28 de Octubre 2015