1 11/04 Marketing & Communications

2 11/04 Deborah J. Danuser, M.A. Marketing & Communications Specialist, National AgrAbility Project, Easter Seals MA, BA, and BS from the University of North Dakota Raised on a centennial grain and cattle farm in southeastern North Dakota Member of National AgriMarketing Association (NAMA) and Public Relations Society of America (PRSA)

3 11/04 Responsibilities AgNEWS AgrAbility Quarterly Media Relations and Tracking Produce Promotional Materials Operate the DC 800-number and

4 11/04 Responsibilities Support State & Regional AgrAbility Projects (SRAPs)

5 11/04 PR Tools Media Lists, Vocus PR service Pitching Letters to the Editor, OpEds, & Editorials Press Releases, Media Advisories, Press Kits, Photos E-news Alerts

6 11/04 Promotional Materials Fact Sheets Trifold / Small Brochure Info Kit / Large Brochure Folders Videos – Available on VHS and DVD –6 min. version –15 min. version with Spanish audio

7 11/04 Promotional Materials Public Service Announcements (PSA) – Available online and on CD Table Display Tools Display Banner

8 11/04 Your Involvement Share your success – Submit items for AgNEWS –Recent activities and success –Copies/links of articles Create a story file Utilize materials available –Most available on the Extranet –Just ask!

9 11/04 The AgrAbility Project is administered by the USDA Cooperative State Research, Education, and Extension Service. Funding for this presentation was provided under project number 2004-41590-01880. Deborah J. Danuser 800-914-4424 [email protected]