1 2017 Request for Proposals Overview / Q&APresented by: Maria Collins, New York Life Foundation Megan Lopez, National Alliance for Grieving Children Andy McNiel, National Alliance for Grieving Children

2 History Started in 2011 as Partnership with National Alliance for Grieving Children (NAGC) Recognized the need for program expansion to underserved populations 100% funded by New York Life Foundation (NYLF) RFP management provided by the NAGC Let the Record Speak: 195 Grants Awarded $5,940,000 Given By NYLF to Support these Grant Awards $35M Given by NYLF in Support of the Childhood Bereavement Field

3 Today’s Agenda: Expansion Grant OverviewHighlights from Expansion Grant Application Capacity Building Grant Overview Highlights from Capacity Building Grant Application Question and Answer

4 Overview Two RFP Cycles this year: March 6 – April 10June 22 – August 7 Total Grants Available over two cycles: Capacity Building: 20 - $10,000 (1 Year) – 3 given out in cycle 1 Community Expansion: 10 - $15,000 (1 year) – 4 given out in cycle 1 6 - $50,000 (2 year) – 1 given out in cycle 1 6 - $100,000 (2 year) – 4 given out in cycle 1

5 Expansion Grant OverviewEligibility Requirements: Serve Target Population: 50% of the children served must be from low-income families  OR 50% of the children must come from a minority household. 501(c)3 Nonprofit; operating at least 3 years Grant request amount must not be greater than 10% of the organization’s most recent fiscal year actuals. (For example: An organization must have had $250,000 or more of expenses last year in order to apply for a $25,000 grant) Provide 990 tax returns for the past two years Provide a budget explaining how the requested funds will be used Currently serving bereaved youth Have at least one paid staff person Organizations can only submit to one RFP cycle per calendar year

6 SAMPLE BUDGET NAME of NPO NAME of PROGRAM $100,000 Itemized BudgetGrant Project Start Date: mm/dd/yy Grant Project End Date: Program Expenses To Be Funded By New York Life Foundation To Be Funded By Other Donors Total Project Budget Narrative/Description/Timing of Expense [List Item Here] $0 TOTAL Expenses Program Income/Revenue Total Revenue Allocation from NYLF Total Project Revenue Narrative/Description/Timing of Revenue Donations Grants Sponsorships Program Service Revenue Other TOTAL Revenue/Income SAMPLE BUDGET

7 Preview of Community Expansion ApplicationGrief Reach - Program Focus Diverse Populations, Targeted Group, Trauma and Special Services, Other Purpose of the Grant/Briefly describe the program in a couple of sentences · Provide two to three sentences that concisely describes the proposed project. Example: This project will launch sustainable grief programs for underserved populations in XXX through the establishment and stabilization of a grief center on the XXX Indian Reservation, focused collaborations, and specialized trainings. Program Description Summary · Provide a concise summary description of the project for which support is sought. Include project objectives, how the program will operate, specific steps to overcome barriers to serve disadvantaged youth, frequency of services/activities, location, and list of specific program activities/services Example: This project will: Provide school-based support in rural schools, including those on XXX Indian Reservations through classroom guidance activities, teacher in-service trainings, and collaborative groups and workshops; Link rural youth and families to multi-day camps and retreats maximizing support opportunities with minimal travel; Provide individual, group, and family counseling in XXX to benefit members of the XXX Nation; Facilitate bi-annual community workshops/trainings for youth and adults addressing trauma, suicide and grief in outlying communities likely to include XXXXX – list of areas that will be served; Facilitate care, discussions, and classroom activities focusing on end-of-life, grief, trauma, and coping through free consultations, training, and the development of culturally relevant grief literature theme kits for use in K-12 rural and reservation classrooms; Provide specialized training focusing on unique considerations of childhood grief and practical strategies for supporting bereaved youth for care professionals throughout XXXXX.

8 Preview of Community Expansion ApplicationGoals and Deliverables · What are the goals and deliverables for this timeframe of the grant/program? -Milestone goals; major activities –Quantitative and Qualitative metrics - what will be measured and accomplished. Clear definable statistics with direct correlation to the proposed program. How will this be evaluated/measured? Example: Year One Goals & Deliverables: Goal 1: Increase access to grief services for underserved populations Objective 1.1: Facilitate bi-monthly Advisory Council meetings with XX school personnel and other key stakeholders to assess regional needs, identify gaps and priorities, and guide program development and implementation. Objective 1.2: Host weekly "drop in hours", allowing young adults to access grief support, and to increase awareness of and comfort with grief office on community college campus. Target: 100 office/phone consultations. Objective 1.3. Provide support in a minimum of four classrooms/schools. Target: 80 students Objective 1.4: Ensure training on inclusion and work with communities of difference. Target: Train 25 camp volunteers. Objective 1.5: Offer counseling in XXX to benefit the XXX Nation. Target: sessions with youth and/or guardians. Goal 2: Provide grief support and education to communities. Objective 2.1: Refine "On Grief and Healing Booklets" to include considerations when supporting members of XXXX Nation and other XXX nations. Distribute booklet to over 150 community members. Objective 2.2: Provide two (2) community workshops/trainings in rural XXX addressing trauma, suicide and grief. Objective 2.3: Provide education for care professionals throughout XXXX focusing on cultural influences on grief and healing. Target: 80 professionals. Goal 3: Enhance school personnel's comfort and skills addressing end-of-life, grief and trauma. Objective 3.1: Revise two (2) grief literature theme kits ensuring cultural relevance for use in K-12 classrooms providing books, outlines for interactive activities, and supplies. Objective 3.2: Provide a minimum of two (2) in-service trainings focusing on childhood grief and effective support for youth and young-adults.

9 Preview of Community Expansion ApplicationHow many youth will be served by this grant? · Youth Population Served - NEW & UNDUPLICATED Goals and Final Outcomes of the proposed grant: · Describe the goals and final outcomes the demonstrate the success of the grant. Provide specific information on how your organization defines final success of this grant. Expected outcomes for this grant. Example: For demonstrated success of the proposed expansion, The Center will look for the following outcomes: 1) Decreased stress symptoms and increased wellbeing and coping skills for youth, as measured by pre- and post-test assessments at the beginning and ending of groups and observations. 2) Increased organizational capacity to serve more grieving youth and families, as measured by an additional clinical staff position and an additional youth receiving grief support services. 3) Enhanced ability to serve the needs of children experiencing trauma surrounding the death of a loved one through training all clinical staff in TF-CBT and including TF-CBT interventions in grief support group curricula 4) Increased accessibility to The Center's services by growing groups at its XXX location, adding an additional location in the XXX neighborhood, and adding school-based groups in these communities. 5) Improved capacity to serve particular subsets of underserved populations exposed to trauma, such as immigrant communities and adjudicated youth, as measured by the number and strength of partnerships with organizations and agencies that assist youth in these areas as well the overall number of youth served within these populations. The proposed expansion will position The Center to not only grow its services to reach more youth in need, it will also enhance its capacity to support the most vulnerable children affected by trauma. Further, this funding will enable The Center to steward new, transformative partnerships and to further develop those successful community relationships it has built thanks in large part to Grief Reach grants.

10 Preview of Community Expansion Application Evaluation: · Describe your evaluation strategy and the tools you will use to measure the project's success. Example: The Center uses four primary tools to measure the impact of its work for grieving youth: (1) client observation; (2) pre- and post-group assessments; (3) feedback from community professionals; and (4) reports from referring professionals. These results are reviewed at least twice annually by the Executive Director and clinical staff so that The Center can make adjustments to its services when needed. The Center looks for the following impacts for group participants. *Attachment: It is critical for participants to form horizontal attachments (to peers in group) as well as vertical attachments (to facilitators). Groups offer an opportunity to model healthy attachment, which has been positively correlated with resiliency in children. *Grief Education: The program provides a basic education and a vocabulary about grief that children can use to identify and express their feelings. *Identify Secondary Supports: Groups help children identify secondary supports in their lives who can provide support or listen when children need to talk with someone. *Continuing Bonds: The program enables children to identify and form continuing connections and bonds to the deceased loved one. *Coping Skills: Groups focus on helping children utilize healthy coping skills when they feel overwhelmed by grief or anxiety. The Center's clinical staff is currently reviewing and analyzing the results of this year's assessments. Additionally, The Center received funding to partner with CHOP researchers to measure the efficacy of The Center's programs at two XX sites, in XXX and XX, where groups are held. The Center and XXX will be implementing the research beginning in Fall Results are expected in the summer of 2017 and will be shared with the New York Life Foundation. The Center will disseminate proposed project results through online, print, and in-person marketing, including but not limited to social media, annual reports, and conferences.

11 Capacity Grant OverviewAmount Grant: $10,000 Five Major Categories Planning activities:  organizational assessments; strategic planning; fund development; communications/marketing; recruiting or maintaining volunteer support; business planning. Staff/board development:  leadership training; defining the role of the board; recruitment of new board members; strengthening governance. Strategic relationships/collaboration:  technical assistance; consultant support; restructuring; mergers; or business planning. Internal operations:  improvements to financial management, human resources, or volunteer management; development of evaluation systems and training; facility planning. Technology improvements:  improving IT capacity through upgrades to hardware and software; networking; updating websites; and staff training to optimize use of technology.

12 Please Note: These Grants Do Not Fund SalariesCapacity Grant Overview Three Questions to Consider When Thinking About Capacity Needs Does this activity allow my whole organization to operate more effectively, or does it have a limited effect on a program or initiative?  For example, improving fundraising skills affects the entire organization over a long period. However, having a fundraising dinner for a program only affects that program for that fiscal year. Which major operational areas need attention and will help the organization grow and achieve its mission?  For example, there may be a need for financial management software, a donor database, and upgraded communications materials. Not being able to do them all, an organization must select one that is going to move them forward strategically. Is there a bottleneck in the organization that is stalling growth? For example, an organization may need to recruit new volunteers, but not have a way to reach the local community, such as a website. Please Note: These Grants Do Not Fund Salaries

13 Capacity Grant OverviewEligibility Requirements: 501(c)3 Nonprofit; operating for at least one year Request an amount not greater than 20 percent of organization’s most recent fiscal year actuals Provide 990 tax returns for the past year (if applicable) Provide a budget explaining how the requested funds will be used. Currently serving bereaved youth Have at least one paid staff person

14 SAMPLE BUDGET NAME of NPO NAME of PROGRAM $100,000 Itemized BudgetGrant Project Start Date: mm/dd/yy Grant Project End Date: Program Expenses To Be Funded By New York Life Foundation To Be Funded By Other Donors Total Project Budget Narrative/Description/Timing of Expense [List Item Here] $0 TOTAL Expenses Program Income/Revenue Total Revenue Allocation from NYLF Total Project Revenue Narrative/Description/Timing of Revenue Donations Grants Sponsorships Program Service Revenue Other TOTAL Revenue/Income SAMPLE BUDGET

15 Highlights from Capacity Building ApplicationPurpose of the Grant/Briefly describe the program in a couple of sentences Program Description Summary: Provide a concise summary description of the project for which support is sought. How will this proposed project help the capacity of your organization? How will the funds be used? Examples: To document the effectiveness of grief therapies and communicate program results to potential funding partners. Your investment will lay the groundwork for a new emphasis on data collection and evaluation. With this pilot, we will utilize two tools with all new patients in our grief programs at our partner schools and in our clinics. …..These tools (XXXXX)—as a means to track program outcomes. The key steps in this capacity-building project include: * Form an Evaluation Team * Establish protocol for administering the tools (pre- and post-intervention) * Create data file to capture relevant information * Pilot baseline tool to approximately 75 youth in grief programs during the academic year * Enter baseline data * Complete a basic analysis of pre-intervention baseline data compared to norms * Administer post-intervention tools (after intervention is complete and/or at the end of the school year; approximately 50 youth) * Enter post-intervention data * Analyze change over time * Use evaluation results over the long term to create a narrative regarding program impact, which can be used with individual donor and institutional funder prospects to build capacity of grief programs. Your support will be utilized to pilot the evaluation project from October 2016 through September This work will focus on setting up the necessary internal procedures to capture data. After the grant period, the work will continue through post-intervention surveys administered at the completion of the school year and/or completion of treatment. These results will be analyzed on an ongoing basis and the program impact will be communicated to prospective and current donors.

16 Highlights from Capacity Building ApplicationGoals and Final Outcomes of the proposed grant: · Describe the TOP goals and final outcomes that demonstrate the success of the grant. Provide specific information on how your organization defines final success of this grant. Expected outcomes for this grant. Example: Our overall goal is to establish an Evaluation System to build capacity to effectively serve bereaved children by capturing meaningful, relevant data that enables us to better evaluate and modify therapies, and over the long term, to more strongly appeal to potential funders. To achieve this overall goal and establish this Evaluation System, objectives and outcomes for this $10,000 capacity-building grant, and the upcoming year, include: * Objective: Establish protocol and processes for administration of two new evaluation tools: XXXX & XXX - Outcome: Form a consultant-led Evaluation Team by October 2016 and complete written set of protocols for administration of XXX by November 1 * Objective: Administer SDQ and bereavement scale in schools and clinics on an ongoing basis - Outcome: Evaluation team will oversee training to 25 school- and clinic-based clinicians in administration of the new tools - Outcome: Trained clinicians will implement the XXXXX pre- and post-intervention for children participating in our grief programs (75 children pre-intervention/ 50 children post-intervention) - Outcome: Institute will document pre-implementation data/results for all screened children (complete post-intervention results to follow in year two) * Objective: Lay the groundwork for future data analysis to assess whether bereaved children who received services showed improvement comparing pre- and post-evaluation, and use said analysis over the long term (and after year one) as basis for narrative messages regarding program impact, which can be used with future funder prospects in grant applications, communications, donor messages, etc. - Outcome: Baseline data set is established through scoring and compiling of data, and report preparation for ongoing/future program evaluation

17 Highlights from Capacity Building ApplicationEvaluation · Describe your evaluation strategy and the tools you will use to measure the project's success. Example: Long-term evaluation (beginning in the grant period and going beyond) will include longitudinal review of program impact using these two tools. The Institute will also measure progress toward fundraising goals with new program metrics in place to tell a more complete story of program impact. Success will be defined by creation of the evaluation protocols and database that will be essential to building our capacity. This will equip us to appeal to potential funders upon the basis of the demonstrated effectiveness of our work with grieving children. As a result, more bereaved children will have access to support at little or no cost to their families. Organizational Strategy · How does this program align with your organizational strategy? Examples: This capacity-building project aligns with a broader organizational strategy: a thoughtful strategic planning process, including retention of external experts, to strengthen our fundraising process. The Institute has recently hired consultants to evaluate and audit our development and marketing functions. Through this process, it has become apparent that we need to establish a clear evaluation process in order to secure funds for the sustainability and expansion of our grief programs. Our organizational strategy is to strengthen our development plan to secure steady, ongoing funding for the future. Even though quantifying the impact of mental health initiatives is a challenge, funders expect effective program evaluations and outcomes when reviewing funding requests. It is imperative that we compile data that demonstrates the value and worth of our work. We cannot succeed in achieving our long-term strategic goals without a standardized evaluation system that enables us to modify and improve our program for bereaved children, and ultimately to grow and expand our capacity to raise funds to support these services.

18 Important Information:Please Note: Applications must be submitted through the online submission No applications will be accepted after the deadline. Organizations can only submit for one RFP cycle per year. Future Webinars: Q/A Webinar, First Cycle - March 29, 2017 at 3:00p Eastern Q/A Webinar, Second Cycle - July 26, 2017 at 3:00p Eastern Grant Cycles: CYCLE 1:  MARCH 6TH THROUGH APRIL 10TH; DECISIONS ANNOUNCED IN JUNE  CYCLE 2: JUNE 22ND THROUGH AUGUST 7TH; DECISIONS ANNOUNCED IN OCTOBER

19 Questions Should Be Directed To:Contact Information: Questions Should Be Directed To:

20 QUESTIONS