1 a joint research in Central Eastern EuropeVisitor survey a joint research in Central Eastern Europe

2 Objectives To have an undeniable document on the basis of whichTo generate useful sales / marketing arguments (with full credibility towards CEE) International comparability Presenting CENTREX as No. 1. in the region

3 First ever such researchAchieved First ever such research 18+17 exhibitions and fairs In 5 countries By 11 organisers In 11 cities Over 6,200 visitors

4 Hopes deriving from researchArrived at some good, presentable and reliable, unquestionable results Answers fell very close to each other – little deviation – things are similar Encouraging data – sometimes too good Are tasks similar?

5 Used by CENTREX Publicity – Press release, press, exhibition industry associations Presentations, lectures, active participation at marketing communication and management events Printed a survey report Presenting complimentary copies to top partners Available for sale e.g. for marketing communication agencies

6 By members / associationsSome arguments already presented in the document. Some recommendations can be discussed and ideas exchanged together Strong educational, promotional tasks: Presentations, lectures at marketing communication platforms in each country To chambers, press, trade associations Continued promotion towards educational institutions

7 Findings (1) Average 2-3 fairs visited a yearOver 50 p.c. without preparations For 35 p.c. distance does not play role (Should be better used by more preparations

8 Findings (2) Experience shared with average 5.5 personsMultiply visitors number, reach to compare with other media, market value! B2B visitor quality – bosses also visit – 53 p. c. B2B – 53 p. c. gives report back home Need to learn much, summarize – have to work, message surely gets through

9 Findings (3) Good previous experience builds brand Visit objectivesKnow about fairs: 38 p. c. remember and mention as from earlier last years Visit objectives 68 p. c. finding new products, suppliers, ideas 64 p. c. need fresh information for decision Visitor quality!

10 Findings (4) Ranking NO. 1. in comparison to other marketing communication tools (for certain marketing and sales objectives of visitors) 80-83 p. c. say fairs will remain useful and efficient for them in next 5-6 years – so they will stay These are sales arguments towards exhibitors - visitors find us useful and important

11 A few graphs …

12 How far do you travel to fairs?

13 How many persons you share experiences of your visit with?

14 Main reasons / motivation to visit

15 Are exhibitions useful for your business?

16 Rankings: Getting objective market overviewNo.1.

17 Finding new sources, products, ideasNo. 1. (1 - highest, 5 - lowest efficiency)

18 Preparing business decisionsNo. 1. (1 - highest, 5 - lowest efficiency)

19 Tool for personal developmentNo. 1. (1 - highest, 5 - lowest efficiency)

20 Shall exhibitions remain useful for your business in the next 5-6 years?

21 Thank you for your attention!CENTREX UNION H-1101 Budapest, Albertirsai út 10. Phone: ,