1 Amsterdam, the global business hubPresentation title 1 december 2017 Amsterdam, the global business hub City of Amsterdam

2 Welcome to Amsterdam Metropolitan Area

3 European global cities under pressureQuick facts Size city: sq mile Size metro: sq mile Population city: 780,000 Population metro: 2.2 million Foreign companies: >2,200 Foreign headquarters 427 (2012) No. Jobs in foreign companies: 150,000

4 Over 200 multinational headquarters in the Amsterdam Metropolitan Area4

5 Amsterdam Metropolitan Area, the global business hubPresentation title 1 december 2017 Amsterdam Metropolitan Area, the global business hub International service providers Access to new markets International top talent Key location Fotografie: Naam City of Amsterdam

6 Excellent access to new marketsPresentation title 1 december 2017 Excellent access to new markets Fotografie: Naam City of Amsterdam

7 Access to markets Centre of European purchasing powerExcellent connections Efficient business travel Connected socially

8 Access to markets – centre of European purchasing powerEuro Delta Benelux and NordRhein Westfalen (20% of European GDP) United Kingdom THE NETHERLANDS Belgium Germany European economic heartland (50% of European GDP) France Switzerland Italy

9 Access to markets – excellent connectionsAmsterdam Airport Schiphol Efficient and award winning (best European Aiport 2011, Business Traveller Awards) 1.140 flights a day 313 direct destinations (70 to Londen, 25 to Paris, 11 to New York) High speed train To Southern and Eastern Europe World ports Amsterdam Rotterdam (1 hour) Internet exchange AMS-IX World’s busiest airports by international traffic, million passengers Source: Airport Council International, 2011

10 Access to markets – efficient business travel by trainNumber of daily journeys to destination and travel time Amsterdam Schiphol Airport (15 minutes) Amsterdam Frankfurt (5x, 3:00 hour) Berlin (5x, 6:30 hour) Brussels (8x, 1:54 hour) London (14x, 4:50 hour) Paris (10x, 3:19 hour) Lyon (9x, 6:15 hour)

11 Access to markets – number of daily direct flights and flight timeNumber of daily direct flights to destination and flight time 2x, 10:25 Seoul 2x, 9:20 Calgary Amsterdam 11x, 8:10 Tokyo 5x, 13:40 London 4x, 9:20 New York 2x, 11:05 Denver 4x, 9:35 70x, 1:05 Beijing Atlanta 2x, 11:15 3x, 10:30 San Francisco Osaka Shanghai Houston Bahrain 1x, 11:10 5x, 10:20 Orlando 1x, 6:00 1x, 11:05 2x, 10:55 Hong Kong 4x, 12:00 Kuala Lumpur Singapore 2x, 12:15

12 Access to markets – Travel times within EuropeNon-stop Flights from Schiphol Destination Frequency/Day Duration (h) London 70 1:05 Paris 25 1 Frankfurt 13 1:00 Dusseldorf 5 0:50 Brussels 7 High Speed Direct Train connections from Amsterdam Central Destination Frequency/Day Duration (h) London 14 4:50 Paris 10 3:19 Frankfurt 5 3:00 Dusseldorf 17 2:12 Brussels 8 1:54

13 Access to markets – connected sociallyThe Dutch have an international focus 177 nationalities in Amsterdam Metropolitan Area 40% of Amsterdammers are foreigners or have dual nationality 90% speaks two or more languages

14 Presentation title 1 december 2017 Akinori Kojima, President, Mitsubishi Aircraft: ‘An important consideration for us was that the Amsterdam Metropolitan Area boasts one of the most modern and best- equipped airports in the world. We couldn’t have come up with a better calling card than that. Many of our potential customers pass through Amsterdam Airport Schiphol almost every week.” City of Amsterdam

15 Presentatie Dutch Aviation Group 14-10-20111 december 2017 Ernst-Jan Stigter, Director Business, Marketing and Operations, Microsoft: “The Netherlands is ideally suited for experiments. The average Dutch person is tolerant of change, receptive to new technologies, and willing to take a critical look at the way they work.” City of Amsterdam

16 Key location Presentation title 1 december 2017 City of AmsterdamFotografie: Naam City of Amsterdam

17 Corporate income tax rate of 25% (below EU average)Attractive tax regime Cooperative tax authorities: tailor made advanced tax rulings on future transactions, investments or corporate structures Certainty 85 tax treaties with other countries to avoid double taxation and 97 bilateral investment treaties for investment protection Efficiency Highlights Dutch corporate tax regime Corporate income tax rate of 25% (below EU average) Low cost 0% withholding tax on royalties and interest payments and participation exemption Benefits

18 Attractive tax regime The corporate income tax rate in the Netherlands: 20% on the first € 200,000 25% profits exceeding € 200,000, Effective tax rate of 5% for R&D income (self-developed, patented, intangible assets, self-developed, unpatented, intangible assets (WBSO subsidy) Source: IMD, 2011

19 Low cost – high quality locationsZuidas business district (15 min*) Airport Amsterdam Schiphol (5 min*) UNESCO world heritage canal district (20 min*) Port district, e.g. to combine EHQ with European distribution (25 min*) * Distance from the airport by car

20 Cost efficient – Real estateOccupancy costs (real estate) per workstation per annum ($) Source: DTZ Research 2011, based on prime locations

21 Quality of life Cosmopolitan global village: compact size, child friendly and charming Vibrant, multicultural and bursting with festivals, events and more Small drive away from countryside, rivers, lakes and the seashore Services for the international community like international schools and the Expatcenter

22 Presentation title 1 december 2017 Peter Mahrer, President & Managing Director EMEA, Under Armour: “The final key reason for opting for Amsterdam was simply the lifestyle. This environment allows us to combine hard work and world-class performance with a pleasant, easy-going way of life.” City of Amsterdam

23 International top talentPresentation title 1 december 2017 International top talent Fotografie: Naam City of Amsterdam

24 Skilled, international talentExcellent skills Strong top 10 position among European cities in terms of recruiting qualified staff Competent senior managers Languages Third country in the world, after Switzerland and Luxembourg, in terms of language skills (IMD, 2011) 87% of Dutch speak English, 70% German Highly skilled, multilingual staff Modern work force Flexible and productive Open minded Highest gender equality in the world International focus International experience of senior managers Attractive for foreign talent, large influx (12%) Low cost of living, 30%-ruling for expats

25 Skilled, international talent2 top quality universities: University of Amsterdam (UvA) VU University 2 universities of applied sciences: InHolland Hogeschool van Amsterdam (HvA) Extensive business and finance education institutes: Duisenberg School of Finance Nyenrode Business University Webster University Amsterdam University College Amsterdam Institute of Finance (AIF)

26 Cost efficient – Labor Labor cost comparison (x1,000 € / p.a.)27 - 32 59 67 112 138 221 270 Paris Labor cost comparison (x1,000 € / p.a.) 207 252 215 260 185 225 205 250 160 194 Head of finance Sources: Corporate Consulting & Technology (CCT) (2008), IMD Wor ld Competitiveness Yearbook (2008), Mercer Salary Survey (2008), Robert Walters Salary Survey (2009) , Ernst & Young / BCI (2009) 34 42 89 110 117 143 Londen 36 44 69 81 120 146 Frankfurt 72 130 Dusseldorf 31 38 54 66 107 Brussel 29 87 Amsterdam Secretary Legal advisor Sales manager Labor cost comparison (x1,000 € / p.a.) Source: Ernst & Young / BCI,benchmark based on three-yearly salary surveys (2009)

27 Presentation title 1 december 2017 Fedor Hoevenaars, Area Vice President, Verizon Nederland: “Amsterdam’s appeal particularly to young and internationally-oriented people was one of the determinants in opting to locate this facility in the capital city. Our clients prefer to communicate in their native language. This means that you need to have in-house staff representing all European nationalities and languages, at least one staff member per nationality.” City of Amsterdam

28 Presentatie Dutch Aviation Group 14-10-20111 december 2017 Jo Peters, Site Manager, Shell Research and Technology Center Amsterdam “Amsterdam won while India and China were considered as cost-saving alternatives. Here, we could make cost savings and create a challenging environment. People from all nationalities like to come and live here.” City of Amsterdam

29 International service providersPresentation title 1 december 2017 International service providers Fotografie: Naam City of Amsterdam

30 Lean and Mean – you can focus on core businessFinancial services Business and ICT High quality network of service providers services >2200 Foreign Companies Creative services Legal services Supply chain services

31 Byung Hyung Kim, President of Benelux Sales and Marketing, LG Electronics:“There’s considerable know-how here, both in the field of IT and regarding how you can best set up a centre like a Shared Service Center.”

32 Presentatie Dutch Aviation Group 14-10-20111 december 2017 Cost comparison European headquarter Source: E&Y, 2009 City of Amsterdam

33 Services of amsterdam inbusinessAttracting and delivering value to international business A single point of contact Wide range of contacts in private and public sectors Support on recruitment, housing, legal, finance Support network of civic partners in the region and around the world Full serviced programs for initial visits to evaluate and select locations, services and professional advisors Advice for company staff and their families Services are free of charge, confidential and without obligation

34 Expatcenter A unique service for expatriates: Simplifying the process:One-stop shop for immigration and knowledge-migrant procedures in the Amsterdam Area The Expatcenter is a valuable information source for all expatriates living in the Amsterdam Area Simplifying the process: Through newly simplified processes and applications, the Expatcenter meets the needs of international companies and their expatriate employees

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36 We are looking forward to welcoming you in Amsterdam!