1 AsociaciÓn andaluza de epilepsia Mayra Quiroz A. Patricia Varela Stephanie Seriane-Consuegra

2 MISSION Ápice is a non-profit organization dedicated to providing support for individuals with Epilepsy and their families in Andalusia.

3 *Source: Minnesota Epilepsy Group EPILEPSY

4 SITUATION ANALYSIS COMPANY Ápice Services include: Training & Education Family Support Psychological Treatment

5 SITUATION ANALYSIS Spain: Asociación A Toda Vela Asociación De Familias Y Amigos En Favor De Las Personas Con Retraso Mental De Mostoles (AFANDEM) Asociación Disminuidos Psiquicos De Antequera Adipa (ADIPA) Worldwide: The Red Cross UNAIDS UNICEF Asociación Manor Mundi Feaps Comunidad Valenciana Fundación Apai Fundación Nuestros Pequeños Hermanos Instituto Universitario De Integracion En La Comunidad La Fundación Adcor COMPETITORS

6 SITUATION ANALYSIS CUSTOMERS Epilepsy does not discriminate against: Gender Race Socio economic status

7 SWOT/FODA STRENGTHS -Largest organization benefitting individuals with Epilepsy in Andalusia -15 Years of experience -Sense of community OPPORTUNITIES - Create awareness -Gain more volunteers -Recruit more individuals with Epilepsy & their family members -Growth through fundraising WEAKNESSES -Funds -Staff -Facility THREATS -Economic crisis -Emergence of other NGO’s

8 PRIMARY RESEARCH Conference Site visit Interviews

9 Ángela cantÓn – escritora https://vimeo.com/98490108

10 Rafael verde peÑa – voluntario https://vimeo.com/98492154

11 CON TU AYUDA HACES VISIBLE LO INVISIBLE

12 STRATEGY Inform Identify Fundraising

13 Jornadas de Epilepsia 2014 https://vimeo.com/98487042

14 TACTICS

15

16 RubÉn jimÉnez –Voluntario https://vimeo.com/98492155