1 Attitudinal Survey 2012 Ontario Adults 18+ March 2012
2 Perceptions of AdvertisingAnd the survey says… In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages Year after year television advertising is quoted as the top performer
3 Most Influential AdvertisingOntario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most influential? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
4 Most Authoritative AdvertisingOntario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
5 Most Powerful AdvertisingOntario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most powerful? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
6 Most Effective AdvertisingOntario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most effective? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
7 Most Persuasive AdvertisingOntario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
8 Most Engaging AdvertisingOntario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most engaging? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
9 Most Relevant AdvertisingOntario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most relevant? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
10 Main Source for News Ontario Adults 18+Q. Which ONE of the following media is your primary source for News? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012