1 Attitudinal Survey 2014 French 25-54 March 2014
2 Perceptions of AdvertisingAnd the survey says… In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages Year after year television advertising is quoted as the top performer
3 Most Influential AdvertisingFrench 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most influential? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
4 Most Authoritative AdvertisingFrench 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
5 Most Powerful AdvertisingFrench 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most powerful? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
6 Most Effective AdvertisingFrench 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most effective? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
7 Most Persuasive AdvertisingFrench 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
8 Most Engaging AdvertisingFrench 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most engaging? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
9 Most Relevant AdvertisingFrench 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most relevant? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
10 Most Effective Video AdvertisingFrench 25-54 Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014