1 Botanic Gardens and Tourism Antoni Aguilella 2nd World Botanic Gardens Congress Barcelona, 17-22 April 2004

2 50 years of tourism The beginning The 60’s miracle Consolidation Development and transformation Depression

3 agrotourism, rural tourism, green tourism, nature tourism, ecotourism Starts in the 60’s Expansion in the 80s- 90’s

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6 Cultural tourism Monuments Historic buildings Gardens Old town/city centres Museums Ethnology Even the environment

7 Cultural tourism

8 Spanish botanic gardens

9 Visitors Botanic GardenNo. of visitors/year Barcelona14,000 Blanes200,000 Valencia175,000 Sóller30,000 Córdoba42,000 Gijón---------- Málaga---------- La Concepción, Málaga40,000 Granada360 Las Palmas200,000 Orotava359,000 Madrid400,000 Alcalá de Henares7,000 Red Andaluza60,000 Total1,527,360 Data year 2002

10 Garden Dependency Botanic GardenDependency BarcelonaCity Council BlanesPrivate ValenciaUniversity SóllerPrivate CórdobaCity Council - University GijónAutonomous govt.-City Council MálagaUniversity La Concepción, MálagaTown Council GranadaUniversity Las PalmasAutonomous govt. OrotavaAutonomous govt. MadridCSIC Alcalá de HenaresUniversity AndalucíaAutonomous govt.

11 In operation since Botanic GardenIn operation since Barcelona1999 Blanes1920 Valencia1802 Sóller1985 Córdoba(1981) 1985 Gijón2003 Málaga------- La Concepción, Málaga(1850) 1990 Granada(1962) 1965 Las Palmas1952 Orotava1788 Madrid1781 Alcalá de Henares1995 Red Andaluza2000

12 Jardí Botànic de Barcelona (1999) 14,000 visitors

13 Jardí Botànic MariMurta (Blanes) (1920) 200,000 visitors

14 Jardí Botànic de la Universitat de València 1802 175,000 visitors

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16 Culture

17 Leisure

18 Nature

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21 Cultural tour

22 Ecotourist tour Saler-Albufera National Park Botanic Garden Centre for Understanding the Environment Marjal dels Moros Turia river park Calderona mountain range

23 Centre for Understanding the Environment, Valencian Community

24 Saler-Albufera Natural Park

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26 Calderona mountain range

27 Marjal dels Moros

28 Jardí Botànic de Sóller (1985) 30,000 visitors

29 Jardín Botánico de Córdoba (1981-85) Integration in the municipality Integrated in the strategic planning of the city Garden and society program PET Plan for tourism excellence 41,500 visitors

30 Jardín Botánico Atlántico (Gijón) (2003)

31 Real Jardín Botánico de Madrid (1781) 400,000 visitors

32 Jardín Botánico La Concepción (1850-1990) Historical garden Artistic garden Tourist surroundings Municipality 40,000 visitors

33 Jardín Botánico universitario de Sierra Nevada (Granada) (1965) 360 visitors

34 Jardín Botánico Viera y Clavijo (1952) 200,000 visitors

35 Jardín de aclimatación de la Orotava (1788) 359,000 visitors

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37 Real Jardín Botánico Juan Carlos I (Alcalá de Henares) (1995) 7,000 visitors

38 Andalusian Network of Botanic Gardens in Natural Areas (2000) 60,000 visitors

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41 Tourism and Botanic Gardens on the Internet SearchNo. url’s ecoturismo jardin botanico españa160 turismo rural jardin botanico españa560 turismo cultural jardin botanico españa709 agroturismo jardin botanico españa40

42 Supply features and gaps Diversity Passive attitude Cultural offer dominance Lack of visitors selection Lack of accurate information about visitors (tourists) Scarce coordination

43 Prospects Promoting cultural tourism –Garden tours –Museum tours –Historical tours –Botanic Garden tours Ecological tourism –Integration in tours

44 Needs Changes in attitudes towards visitors Evaluation of potentials Coordination with tourism authority Competitive strategies (ISO 9000, 14,000, 170,000, Responsible Tourism) Coordinated work Monitoring

45 Thank you