1 Build it and they will . . . Donate!
2 Building your Fundraising ProgramFundraising Today Fundraising in Your Center Fundraising Tomorrow Fundraising Today
3 Terminology What is fundraising?the process of gathering voluntary contributions of money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies. What are some broad categories of fundraising? Estate Planning Gifts in Kind Mega Gift/Influential Giving Events Membership/Subscription Giving Grants Small/Mid Level Giving Begging
4 Terminology Small/Mid Level Giving What is fundraising?What are some broad categories of fundraising? Estate Planning Gifts in Kind Mega Gift/Influential Giving Events Membership/Subscription Giving Grants Small/Mid Level Giving Begging
5 Small to Mid Level GivingMethods to do Small to Mid Level giving. Peer to Peer Programs Crowd Funding Programs Membership/Subscription Programs Recurring Giving One Time Gifts
6 Small to Mid Level GivingPeer to Peer Programs What is Peer-to-Peer Fundraising? Peer-to-Peer is a method of fundraising that leverages your supporters to fundraise on your behalf. Utilizes existing donors’ networks and encourages supporters to reach out to their peers, friends, coworkers, and family members for donations. It's also known as social fundraising, personal and/or team fundraising, or p2p fundraising.
7 Peer-to-Peer Fundraising
8 Peer to Peer Fundraising Example
9 Small to Mid Level GivingCrowdfunding Programs What is Crowdfunding Fundraising? Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, today often performed via internet-mediated registries, but the concept can also be executed through mail-order subscriptions, benefit events, and other methods. Utilizes Social Capabilities of the internet to connect people with like-minded interests and help fund projects and causes they care about.
10 Crowdfunding FundraisingExample: Kickstarter
11 Crowdfunding FundraisingMobileCause found that the most popular types of crowdfunding events in the past year were Runs/Walks/Rides Marathons Memorials Swims Weddings and Birthdays While weddings and birthdays may not be particularly useful for nonprofits the other four types are perfect for nonprofit fundraising events
12 Crowdfunding FundraisingGrowth in crowdfunding opens up more opportunities for nonprofits to fundraise beyond their immediate donor base and tap into their base’s networks and social circle.
13 Crowdfunding Fundraising Example
14 Small to MidLevel GivingMembership/Subscription Programs What is a Membership/Subscription Program? Can be many things; you need to determine what you want your program to be. Are members part of the structural element of the organization? Is your organization created soley for the benefit of its member? Is the organization going to function on behalf of its members? Will your members be considered as subscribers o your services? Will members mean your financial supporters?
15 Small to MidLevel GivingAn informal membership program is a practical way to integrate supporters or subscribers into the organization. Usually for a fee, members receive benefits such as newsletters, discounts on resources, priority registration for workshops, and free admission to events. These members have no say in the running or governing of the organization. They are normally interested in its mission and find the benefit package useful. This type of a membership program does not need to be defined in the official documents of the organization.
16 Fundraising at your CenterSome easy, applicable ways to implement at your center Make a fundraising plan Does not have to be long 2-3 pages to start and refine over time What gets measured gets done. Parts of a fundraising plan 1. The WHY Why are you raising funds? Start with the Why by Simon Sirek “Very few organizations know why they do what they do. WHY is NOT about making money. That’s a result. It’s a purpose, cause, or belief. It’s the very reason your organization exists.” Should also cover WHY people should give to your organization This is the HEART of your fundraising.
17 More about the WHY Build a strong case for support by first asking “WHY”? Why do you exist? Why is your organization a good social investment organization? Why is your organization necessary to enrich, engage, and enliven your community? Why support this organization NOW? Why do you need an investment TODAY? Why is your organization poised at this very moment to deliver and implement solutions to complex problems? What Outcomes can we expect from our partnership? What long-term effects will emerge thanks to an immediate investment?
18 Fundraising at your CenterSome easy, applicable ways to implement at your center Make a fundraising plan Parts of a fundraising plan 1. The WHY 2. The GOAL of your fundraising Why are you raising funds? How much do you want to raise? Increase current levels by a % or set amount Raise enough for a specific project This is the dollar of your plan
19 Fundraising at your CenterSome easy, applicable ways to implement at your center Make a fundraising plan Parts of a fundraising plan 1. The WHY 2. The GOAL 3. The HOW of how you are going to raise the funds The method of how you are going to raise the funds This is the logic part of the plan
20 Fundraising at your CenterSome easy, applicable ways to implement at your center Make a fundraising plan Parts of a fundraising plan 1. Why are you raising funds? 2. The goal of your fundraising 3. The how of how you are going to raise the funds 4. The TIME The timeline for implementation and completion It may be the time from start to finish or it may be for an annual timeline What are you going to do when
21 Fundraising at your CenterMake a Fundraising Plan Create an Environment of Giving 100% Giving among your board member How much doesn’t matter, just that they do give Get volunteers, participants, and families involved Amount doesn’t matter, just that they give You are only limited by your imagination in creating ways to involve volunteers, staff, participants, and their families. Make it part of your center environment Signs posted On all brochures, posters, fliers
22 Fundraising at your CenterMake a Fundraising Plan Create an Environment of Giving Make it Easy Online sites to give electronically Put a button on every page of website
23 Fundraising at your CenterMake a Fundraising Plan Create an Environment of Giving Make it Easy Donor Retention and Stewardship
24 Fundraising at your CenterDonor Retention and Stewardship Donor management software From 2010 to 2011, the Association of Fundraising Professionals study with the Urban Institute in their 2012 study showed that for every 100 donors gained, 107 were lost Thank you should not be optional or “when I get time” Separate your donors into groups to help focus your management of different sectors Show them the impact Create opportunities for Personal Interactions
25 Trends in Fundraising Kai Zen is Japanese for “Good Change” meaning constant improvement Individuals continue to be the significant portion of donated funds. % -Individuals 15% - Foundations 8% - Bequests 5% - Corporations 2016 indicators show it is still greater than 70% The more engaged a donor is, the more they tend to give
26 Trends in Fundraising We are on the cusp of a massive transition in our donor base as the largest generational transfer of wealth in history begins Greatest Generation (aka Bob Hope Generation) are in their twilight years Baby Boomers are passing their activism to Generation X’ers 34% of all Donors giving 43% of all funds GenXers are reluctant leaders in giving Millennials are chomping at the bit to assert themselves philanthropically but their lives are in such chaos that it is tough to focus on giving
27 Trends in Fundraising In an environment of massive change and magical technology, limitless data, instant celebrity, and prompt obscurity, what matters more than ever is simply impact. Data – the importance continues to increase for tracking, managing, and learning from data Donors are educated by and acclimated by the mass personalization available to them from sites such as Netflix, Amazon, and Apple
28 Trends in Fundraising Social Media is maturing and becoming de facto standard for communication Non Profits must be able to adjust quickly to changes in the economic, geopolitical, generational, technological, and business trends in our world. #GivingTuesday Comes after Black Friday and Cyber Monday 2014 giving on #GivingTuesday increased 63% over 2013
29 Trends in Fundraising Donors are returning to pre recession giving habits, offering increased support for causes such as arts, education, and environment. Trust is being rebuilt. 2016 Giving Climate may be challenging with global economic worries and what looks to be an intense election year with a focus on politicized giving. Increase in Recurring Giving Recurring donors give 42% more than one time donors in a given year 80% more retention Major Donors see their gifts as investments to achieve good. They want to know that you are efficient and effective.
30 Trends in Fundraising Donors overall want to know how their gift is used to directly impact others. Women are the #1 donor demographic 64% of all charitable gifts are given by women 52% of all women come to marriage with equal or greater assets than their partners Mega Gifts are back as the recession based caution is loosening Major donors who volunteer give much more 80% of high network individuals volunteer with non profits
31 Trends in Fundraising Internet of Things (IoT)Connect as many everyday objects to the internet allowing them to quantify and send data, whatever that data may be RFID technology Watches, doors, roads, coffee makers, cash regsiters, cameras, etc.
32 Trends in Fundraising Technology Data Automation PeopleMobilization – smart phone apps Smart Phone Usage 190 Million in 2015; 207 Million in 2016 In the Cloud
33 Questions?