1 Calibra – successful Czech brandDr. Martin Cech Manager for export, Product development

2 Calibra – short story … at the beginning there was the idea to develop and to produce high quality pet food comparable with world known brands, but „Made in Czech“…

3 Calibra – story 2001 – the beginning of development2004 – first 7 products = year 2014 – 10 years of Calibra 2011 – Calibra Joy range 2012 – Superpremium food for cats 2015 – Calibra clinical diets 2016 – New superpremium range for dogs and cats, canned clinical diets

4 Calibra – key factors of successHigh quality Developed and tested with veterinarians (=accepted by vets) Range from premium simple products up to clinically proven special nutrition Expansion through veterinarians (at the beginning) Control (quality, marketing)

5 Calibra 2015 Place No 8 in the Czech dog food market with market share cca 3% Czech republic: 40% vet channel, 60% pet shops/e-shops Export to cca 20 countries Interzoo 2016

6 Why should the customer buy Calibra?optimal, complete and simple product range high portion of meat and inputs of animal origin hypoallergenic, without preservatives, GMO, colourings wide choice of protein sources (chicken, duck, fish/salmon, lamb) specialities (Mobility, Sensitivity, Sterilised, Light, Energy) additives/nutraceutics, apple pomace as a main source of dietary fiber high digestibility and palatability proven by studies - CZECH MADE

7 Inputs = highest qualitySuppliers – long time partnerships the dried chicken made in CZ /high protein low ash Q/ the dried lamb from GB and Ireland the dried salmon and salmon oil from Scandinavia additives from the international leaders /e.g. Alltech/ chelated minerals, premixes from Czech leader and ... freshly prepared dried chicken (selected parts of chicken, high moisture, oils, digestibility, no preservatives)

8 Recipes and productionRecipes – meet the FEDIAF, close cooperation with vets, universities /Vienna, Vedilab CZ/ Production certified by ISO, HACCP system, new Wenger production line 2015 Canned food certified IFS The production of Premium and Superpremium is done in one plant.

9 Proteins, protides, amino-acids /AAs/Calibra uses a high quality sources of proteins plus hydrolysed proteins /easy to digest, perfect amino-acid profile/ Main sources of protein in SP Calibra products poultry (chicken, duck, turkey) lamb salmon, herring hydrolysed poultry protein hydrolysed rice protein potato protein

10 Additives – 2% Salmon Oil /1% in Premium/Salmon oil – high in so called Omega 3 PUFFA Omega 3 – EPA + DHA important part of membranes synthese of antiinflammatory cytokines supports the body condition, brain and sexual functions, helps to fight against chronic processes and allergies

11 The role of selected nutrients - lipidsAlso important to respect optimal Omega 6 : Omega 3 ratio /varies in literature from 2:1 to 10:1, 2,5 to 5:1 in majority of sources/ Salmon oil – high in Omega 3 in active form, adding of Salmon oil optimises Omega 6 : Omega 3 ratio

12 Additives – FOS and MOS /Prebiotics/FOS and MOS, Betaglucans „food“ for positive intestinal bacteries /Lactobacillus, Bifidobacterium and Enterococus/ inhibition of „attachment“ of negative bacteries /e.g. Clostridium, Salmonella, E. coli/ direct modulation of immunity = very positive effects

13 Additives – Yucca Yucca interesting Agave-like plant /Tequilla/ :o)antibacterial, antifungal, antiarthrotic, antioxidative reduction of the toxic intestinal metabolites reduction of the flatulence

14 Additives – chondroprotectives and mineralsGlucosamine and Chondroitine /pharmaceutical quality premix/ - Mobility near to clinical diet! supporting the health of articular surfaces helping against arthrosis Boswellia serrata, MSM – in Mobility Chelates – so-called chelated minerals = minerals attached to organic substances /like purified sugars and amino-acids/ more effective – attach more easily to their target tissues

15 Apple pomace plus beet pulp, herbal/fruit extracts, fruitsapple and beet pulp = sources of dietary fiber apple contains pectins, inulin and polyphenols /like the green tea/ = antioxidative mode of action

16 Calibra Premium Dog

17 Calibra Joy

18 Calibra Joy

19 Premium superpremium cans for dogs 400g – NEW!

20 Premium superpremium cans for cats 200g – NEW!

21 Premium cat pouches – 5 productsPremium pouches Premium cat pouches – 5 products

22 For dogs /2kg, 12kg, 400g canned/:Clinical Diets For dogs /2kg, 12kg, 400g canned/: For cats 1,5kg, 5kg, 200g canned: For dogs and cats 400g canned:

23 Clinical Diets

24 Thank You for Your attention!