1 Christmas SpectacularJustin Bieber’s Christmas Spectacular Thursday, December 15, 2011 Madison Square Garden
2 Justin Bieber 17 year old Canadian born singer that madeit big by first becoming an internet sensation signed by Island Def Jam Recordings in October 2008 Has released 3 albums; My World, My World 2.0 and Under the Mistletoe Released a film, Justin Bieber: Never Say Never grossed over $30 million “My World” tour kicked off in June 2010 with 130 shows Sold out every venue on his international tour except for 6 shows Best Male Video 2011 at the MTV music awards and Top Social Artist at the 2011 Billboard music awards.
3 Under the Mistletoe Released November 1, 2011Sold 210,000 copies in the first week Charted number 1 on the Billboards’ Christmas chart, Canadian albums chart and the Billboards’ top 200 chart The first male artist to ever have a holiday CD debut number 1 on the Billboards 200 chart. The CD is Bieber’s 3rd number 1 album, making him the first solo-artist to ever reach that achievement before turning 18 years old. Premiered the music video on NBC’s The Today Show and did a special live performance. Also seen on the Jay Leno show to promote his album Due to his overwhelming appearance in the media and success of his debut Christmas CD, a one night only holiday concert in New York City will be sure to sell out.
4 Joe Jonas Opening Act Signed by Hollywood RecordsToured 6 times with the band, The Jonas Brothers, a band he was in with his 2 brothers The final tour, The Jonas Brothers World Tour 2009, was the 5th highest selling tour in 2009 grossing $10.1 Million, with most shows selling out Released his first solo album, Fast Life, in October 2011 and has charted # 15 on Billboards 200 Same audience base Will be Jonas’ first big solo musical appearance
5 Madison Square Garden Opened in February 11, 1968Located in Midtown Manhattan Capacity for concert 20,000 Owned and operated by Madison Square Garden Company Ranked 3rd busiest music arena in the world, in terms of ticket sales
6 Madison Square Garden Bieber’s show in Madison Square Garden in New York City on August 31,2010 sold 100% of the 14,529 tickets in 22 minutes and had a gross revenue of $778,946, according to Billboard. Bieber shot scenes from his movie during his 2010 show at Madison Square Garden Done a lot of press in New York City for the Under The Mistletoe CD Bieber has proved to sell out 100% of concert tickets in the tri-state area On his “My World” tour he sold out Newark, New Jersey; Syracuse, New York and Philadelphia, Pennsylvania. Madison Square Garden is a perfect central location where people in the cities above would be able to travel for the night to see the tour.
7 Target Audience Adolescents from 8 to 17-year-old girlsOur secondary target audience is parents, guardians, and adults who care for adolescents between 8 to 17-years-old. Our secondary target audience will most likely be attending the concert with a minor, which allows us to sell more overall tickets.
8 Marketing Radio: Z100 92.3 NOW 30 second spots $3,000 a week per station. $6,000 x 4 weeks =$24,000
9 Social Media Twitter Facebook Justinbieberzone.comJustibiebermusic.com Thegarden.com Islanddefjam.com *Free advertising
10 Other advertising costsBus advertisement - $15,000 (30 buses, $500 per month) Two large banner advertisement - $40,000 per month Flyers - $3,000 (5,000) -Street lamp banners - $18,000 (50) =$76,000
11 Total cost of advertising and marketingRadio -Social Media/websites -Other advertising =$100,000
12 Merchandise LocationsMadison Square Garden Store – 8th Level Madison Square Garden Express Store – 8th Level If you don’t have a ticket to the event you can buy merchandise outside of the venue near the box office. Accept MasterCard, American Express, Visa, Diner’s Club, and Discover No checks or money orders
13 Joe Jonas Merchandise T-Shirt $30 Poster $10 Fastlife by Joe Jonas(2011, CD) $15
14 Joe Jonas Merchandise T-Shirt $30 112 sold Poster $10 221 soldFastlife by Joe Jonas (2011, CD) $15 79 sold
15 Justin Bieber MerchandiseUnder The Mistletoe Super Deluxe Bundle $60 T-Shirt, Tote Bag, Rubber Bracelet, and Under The Mistletoe CD/DVD Under The Mistletoe CD/DVD $20 Purple Santa Hat $20 Purple Ball Ornament $15 Glitter Mistletoe T-Shirt $25 Snow Globe $30 Stocking $20 Other JB T-Shirts $25 Rubber Bracelet $10 Christmas Tote $15 Justin Bieber 2012 Calendar (2 varieties) $15
16 Justin Bieber Merchandise amount soldUnder The Mistletoe Super Deluxe Bundle $60 733 sold T-Shirt, Tote Bag, Rubber Bracelet, and Under The Mistletoe CD/DVD Under The Mistletoe CD/DVD $20 356 sold Purple Santa Hat $20 926 sold Purple Ball Ornament $15 1,793 sold Glitter Mistletoe T-Shirt $25 2,613 sold Snow Globe $30 248 sold Stocking $20 827 sold Other JB T-Shirts $25 1,377 sold Rubber Bracelet $10 3,181 sold Christmas Tote $15 316 sold Justin Bieber 2012 Calendar (2 varieties) $15 1,461 sold 70/30 Split
17 Concessions Food courts at gates 61, 65, 71 and 76Mobile concession stands located throughout Restaurants will be opened, but are not going to be selling the alcohol. Catering will cost a total of $8,500.
18 Food Prices (Averages)Hot Dogs - $5.75 Hamburger - $7.00 French Fries - $6.00 8” Personal Pizza Popcorn - $5.50 Candy - $3.00 32 oz. Drink - $5.00 16 oz. Drink - $3.50 Water Bottle - $4.00
19 Transportation No parking is provide, but you can purchase prepaid parking passes on Ticketmaster or at the box office for participating parking garages 3 airports; Newark, LaGuardia and JFK Take a train into Penn Station, located under MSG Subways, Trains, Buses, Taxis and Ferries People with Handicap Parking passes can park in designated parking lots
20 Transportation Lots of traffic and very little parking.Encouraged to use public transportation Trains MetroCards Subway Taxis Airports Buses
21 Security Security will include:In house 75 ($7,200) Private 12 ( $4,175) Police 20 ($7,300) All persons and bags are to be searched before entering the arena.
22 Prohibited Items Weapons oversized bags outside food and beverage cansbottles alcohol and drugs laser pens video cameras, monopods, tripods, audio recording devices and cameras with telephoto or zoom lenses. You may bring in a disposable or 35mm camera (with no zoom or telephoto lens), however, for some events, cameras of any type and/or flash photography may be prohibited.
23 Design Chose center-stage set up Expected for tickets to sell outOne time show and sold out last time here
24 Production Sound/Lighting CostsSound/lights – $21,000 Stage and barricade - $17,000 Production Staff - $5,700 Stage Crew - $52,500 120 staff for stage crew including riggers, loaders and stage hands
25 TICKET PRICING We had a total of 750 holds/comps for the artists and the sponsor which we valued at $190 a ticket. Floor - $250 2500 sold 10s Level - $190 2,450 sold 100 Level - $160 2,900 sold 200 Level - $135 2,300 sold 300 Level - $110 8,200 sold 400 Level - $90 2,722 sold ADA seating - $175 200 sold VIP - $500 50 sold
26 Schedule of Events 6 a.m. breakfast served6:45 a.m. 10 a.m. production set up begins 10 a.m. 10:30 a.m. break 10:30 a.m.- 12:30 p.m. production set up 12:30 p.m.- 1:30 p.m. lunch 1:30 p.m. – 4:30 p.m. sound, lighting and rehearsal for Bieber and Jonas 4:30 p.m. – 6 p.m. final corrections in production 6 p.m. door opens 6:30 p.m. crew dinner 7:15 p.m. – 8 p.m. Joe Jonas 8 p.m. – 8:15 p.m. stage change 8:15 p.m. – 9:00 p.m. Justin Bieber performs 9:00 p.m. – 9:15 p.m. Intermission/Wardrobe change 9:15 p.m. – 10:00 p.m. Justin Bieber performs 10:00 p.m.- 2:00 a.m. stage clean up
27 External Factors Target Audience Other events? Economy iTunesRadio City Christmas Spectacular at Radio City Music Hall Peter Pan at The Theater at MSG Economy iTunes Less likely to buy CDs Illegal Downloads Frostwire
28 Problems and SolutionsTicket scalping Crowd (fainting) People trying to get on the stage Standing on the stage Audio/technical Set
29 ARTISTS GUARANTEES Justin Bieber - $800,000 and 85/15 splitJOE JONAS - $75,000
30 SOME VENUE COSTS Building Rent - $70,000 Box Office Staff - $1,300Ticket Takers and Ushers - $7,062.50 Insurance - $10,883.60 Advertising - $100,000
31 TOTAL VENUE COSTS $1,262,985.10
32 TICKET SALES Gross Potential - $2,929,480After taxes and Venue Costs taken out the total comes to $1,351,229.90
33 THE SPLIT The artist is guaranteed $800,000 also with an 85/15 split with artist getting the 85% of the remaining revenue. After all the expenses were totaled there was $1,351, left for the artist buyer split. Justin Bieber gets $1,148, plus the initial $800,000 = $1,948,545.42 The venue gets 15% which is $202,684.49