1 Communication as compliance promotion toolNotes

2 Sorts of instruments

3 COMMUNICATION Within the inspection organisationWith other inspection organisations With other ‘kinds of’ authorities With industry With the public

4 COMMUNICATION INFLUENCES BEHAVIOURFive levels: Attention Knowledge Attitude Intention Behaviour

5 COMMUNICATION AND ENFORCEMENTInfluencing perception Objective and subjective chance to get caught COMMUNICATION Objective chance Subjective chance

6 Influencing perception(of subjective chance to get caught) Visualising actions through publicity, letters to companies etc. Announcing actions in the media (of sanctioning) Publishing results of enforcement actions in the media Publishing issued actions

7 ‘The peeling model’ 6. Educating 1. Enforcement action2. Enforcement signals 3. Enforcement action communication 1 2 3 4 5 6. Educating communication 7. Topic communication 4. General enforcement communication 5. Communication on regulation 6 7

8 COMMUNICATION ACTIONSPublicity - press release - tv item - magazine - radio item Personal - training/course communication - lobbying - personal meeting - group meeting Written and - brochure, leaflet audio-visual - letter, communication - internet - video

9 Building pressure to comply with regulations Enforce- ment Syst.compliance control Compliance monitoring Compliance promotion Practical evaluation of regul. Compliance strategy Block escape routes Promotion of implementation to public and regulating bodies Dissemination of regulations to all parties State publication Press Building pressure to comply with regulations Building up reproacha-bility to offenders % of non compliance

10 COMPLIANCE PROMOTION Offering education and information on the law(and regulations) Promoting technology development and evaluation Encouraging technology transfer Consulting on regulations being developed or being reviewed Developing environmental codes of practice and guidelines Promoting environmental audits