1 Cross Training - Sept 2009 Ocado Case StudyJohn A. Clark – Technical Account Manager 1

2 Ocado Account Win Review

3 Who Are Ocado? Welcome to Roboshop - not a queue or trolley in sight! Inside the online superstore that covers 23 acres by DANIELLE GUSMAROLI, Daily Mail The warehouse The Ocado warehouse in Hatfield, Herts, is the world's largest automated retail warehouse. This picture shows just a third of the facility, which covers 23 acres and totals 1.2million square feet over three floors. The seven-day, round-the-clock operation employs 24,000 pickers, packers and drivers who organise grocery deliveries for Waitrose's 650,000 online shoppers. The company OCADO makes 46,000 home deliveries a week for Waitrose, making it the second most successful online grocer after Tesco. Unlike the online delivery services managed 'in-house' by Tesco, Asda and Sainsbury's, Ocado is an independent company delivering Waitrose products on behalf of the John Lewis-owned supermarket. Former investment bankers Jason Gissing, Neil Jewsbury and Jonathan Faiman set up the delivery service six years ago. John Lewis invested £75 million for a 30 per cent share of the business six months after it was founded. Ocado wasn't forecast to break even until 2008, but it is already making a profit. Such is its success that the company plans to build a replica of the Hatfield warehouse at a new location. Selection When an item is ordered, it is picked by staff or by automated crane from its allotted storage zone, placed into plastic crates and dispatched along a series of conveyor belts (shown in the middle of this picture) to be placed by hand into plastic carrier bags at packing stations, like those on the left of the picture. The company fills 230,000 bags a week. The process is controlled by a computerised management system, which ensures stocks are replenished and keeps track of customers' orders using a special system of barcodes.

4 Who am I? My career path 1980-1995 Post-Sales 1995 1995-2009 Pre-SalesCustomers 1997 Customers 1999 Customers 2003 Customers Customers 4

5 Ocado: 0-to-PO in 5 weeks :-) The. -about saleOcado: 0-to-PO in 5 weeks :-) The ***-about sale!! (as it came to be known) First meeting – onsite – 6 hours!! Customer forgot to cancel our visit.. Had been to Cisco & “couldn’t believe we had anything to add” Main “hot buttons” MRP, power saving, 48 port Telco Second meeting – Bracknell – full day Duncan & Taz added technical weight Andy & Dave “shook hands” Design options/RX Vs MLX Third meeting – onsite – shorter! With Vanix Final kit list agreed – RX-16s, with customer’s RX-4 test kit Order received – 2 parts $1.4M list total POC Test Labs with test kit I got to know cleaners & security! Main order shipped

6 1st Meeting Initially General Enterprise slidesData Centre references to NBT, ODL Cisco VSS technical comparison

7 Existing Topology – Cisco Proposed more of the sameNew Data Centre Warehouse Office

8 Topology USP – MRP (Metro Ring Protocol)New Data Centre Layer 3 Layer 2 Warehouse Office Master Master

9 Foundry - Real World DC Win on TCO - NBT Three sites – 10 GbE interconnects – dual chassis per site

10 Foundry – City Reference - ODLHiggins says, “We can have very large volumes of clients concurrently connected to our trading platforms at any moment throughout the trading day.  These applications utilise multicast as their transport protocol, and we have found that Foundry’s native support of this protocol has ensured that not only is the network now more straightforward to configure, but our traders enjoy robust delivery of mission critical data to their desktop, ensuring that we are able to operate an around-the-clock non-stop network.”

11 RX-16 – Shipping since 2005 Scalable switch architecture1.92 Tbps switch capacity (1.54 Tbps available data capacity) Over 100 Gbps full duplex data capacity per full slot –> 100-GE ready! High port density with room for growth Up to GE / GE ports per system (BigIron RX-16) Up to GE / 1,152 1-GE ports in a standard 7’ rack Up to GE per system and 2,304 1-GE per 7’ rack Line and management modules shared across product family Half-slot line module design 24 x 1-GE modules (10/100/1000 copper and 100/1000 SFP fiber) 48 x 1-GE module with high-density mini-RJ21 (1Q06) 4 x 10-GE and 2 x 10-GE per half-slot w/ integrated LAN-WAN PHY (XFP optics) Cost-effective expansion and enhanced serviceability Convertible to full slot to support higher capacity interfaces (e.g., 100-GE)

12 Cisco VSS - What is it? 12 © 2006 Foundry Networks, Inc. 12

13 2nd Meeting MRP/VSRP & RSTP interop concerns MLX 48 port not shippingNo per packet trunks on RX 100 GbE future proofing as an alternative

14 MRP/VSRP InteroperationVSRP can be configured to run only on designated ports Only VSRP configured ports are placed in blocking for Backup switches Supports host attachments and dual port NICs: host facing ports are configured as VSRP free. Works in combination with MRP to provide flexible Metro / Enterprise Ethernet designs. VSRP fast-start NetIron 800 NetIron 800 MRP Master Backup NetIron 800 NetIron 800 For tight control over VSRP, you can designate which ports belong to the VSRP domain. This allows for interoperability with MPR and simpler configurations. In the redundant NIC environment, the servers can be placed into the Master and Standby switch with both ports active. NetIron 400 NetIron 400 VSRP Aware Dual Homed Servers

15 3rd Meeting RX-16 Only RX-4 test kit within budget

16 Ocado – Final Topology RX-16 all 3 sites + RX-4 test kit - $1Ocado – Final Topology RX-16 all 3 sites + RX-4 test kit - $1.4M list total New Data Centre RX-16 RX-16 MRP Ring Warehouse Office RX-16 RX-16 RX-16 RX-16 Warehouse (CFC) Titan Court

17 POC LAB L2 ACLs needed! MLX MRP issues! VSRP fast-startSingle port LAG for UDLD replacement

18 MRP Master MRP VSRP Master Backup VSRP Root RSTPLab Testing MRP Master MLX CX1 MLX CX2 Eth 3/2 Eth 3/2 Eth 3/1 Eth 3/1 MRP Eth 3/1 Eth 3/1 VSRP Master Backup MLX CX3 MLX CX4 L2 ACL BPDUs Eth 3/2 Eth 3/2 L2 ACL BPDUs Eth 3/3 Eth 3/3 VSRP Eth 1/1 Eth 1/1 RX4_2 RX4_3 Eth 1/2 Eth 1/2 Root RSTP Eth 2/19 Eth 2/24 Eth 2/24 Eth 2/19 3560 3750

19 THANK YOU