1 Enhancing documents with appropriate typography choicesMaking Type Choices Enhancing documents with appropriate typography choices

2 Typography Typography describes the appearance of type on a pageIncludes the style and size of a font Includes attributes and spacing

3 Fonts Three basic categories of fonts Serif Sans serif Fancy

4 Serif Serif fonts have small feet, or serifs, attached to letters SERIF

5 Arial Sans Serif Do not have serifs or feetA common sans serif font is Arial Arial

6 Fancy Fonts May or may not have serifs, but they are ornate or specialized Use for headings or special purposes Fancy

7 Use larger type fonts for headings and titlesSizing Use larger type fonts for headings and titles Use smaller type for subheadings Use the smallest type for the body of the text

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10 Organizing Your Text Keep in mind that fonts serve to organize text. Too many font styles, sizes and attributes clutter a page and may confuse your reader. No more than three changes in font type should occur on a single page.

11 Organizing Your Text Keep in mind that fonts serve to organize text. Too many font styles, sizes and attributes clutter a page and may confuse your reader. No more than three changes in font type should occur on a single page

12 Attributes Typographical features such as bold, italic and underlinesmall caps, shadow and color Format -> Font Reverse Type Uses white text on a dark background Format -> Borders and Shading -> Shading

13 Spacing The spacing between letters is called kerningUseful if you need to reduce slightly the width of a line of text so it all fits Can be used to create a more open appearance to your text Format -> Font-> Character Spacing

14 Spacing In desktop publishing, the convention is to use a single space after terminal punctuation Period or question mark Leading- the vertical space between lines of body copy Single, double or 1.5 Format -> Paragraph -> indents and spacing

15 Bullets They add emphasis to a list Bullets can be large dotsCan draw the eye to a list, adding impact Bullets can be graphical

16 A larger, enhanced first letter of a paragraphDrop Caps A larger, enhanced first letter of a paragraph Indicate the beginning of a new paragraph Generally used only in the first paragraph of a document.

17 Special Characters Mathematical symbols, copyright and trademark symbols, fancy bullets, and arrows. Steps: 1. Insert->symbol

18 Categories of Special CharactersDingbat Symbol that is inserted as text but is actually a graphic. Same as wingdings, symbols and so on 

19 Categories of Special CharactersDiacritical Markings Indicate how words are pronounced Letters with symbols attached are found in the symbols font Résumé

20 Categories of Special CharactersTrademark ™ Registered Trademark ® Copyright © Makes your work look more professional

21 Categories of Special CharactersSmart Quotes “ “ Inserted in word processing programs Use straight quotes to indicate inches and seconds

22 Font Practice Practice Identifying Fonts