1 Enterprise Growth Model & Market Lessons3 minute overview of the framework within which lessons are grounded. Uses the stages model and highlights the CLP transition from ‘livelihoods’ to ‘M4P’.
2 Lesson 1: Behaviour ChangeHighlights that we will be speaking on behaviour
3 Focus on Impact vs ActivityAdoption & behavior change: facilitator core competencies are key Isolate key activities for biggest impact on business outcomes Communicate! How will this ‘move the needle’ for their business? What is a reliable metric to watch to check on the impact? In essence the interaction between facilitator and farmer encapsulates this exchange in value. No analysis of learning theory or behaviour change Facilitator core competencies are key to assist farmers adopt new technologies and change management practices. Help isolate key activity(s) with biggest impact on business outcome (to fast-track learning). Communicate how this activity is expected to move the needle for their business outcome. Relay how the farmer will know if the activity had the desired impact (reliable metric to watch).
4 Behaviour Examples 2. New Practices 1. New TechnologiesGrass chopper machine production Silage Sweetmeat, butter & chana production Poor productivity No behavior change Response: demonstrations Real world exposure: paikers and goalas Linkages Move mindsets: traditional to improved Direct training Demonstrations Field Days Piloting with market actors Examples Poor productivity targets & reluctance of CPHHs to follow advice demanded a response Introduced demonstration product to allow all char farmers to see and learn first hand how to improve farming Also exposed farmers to real world situations – paikers and goalas and encouraged links Move from traditional to mindset & embracing new learning High adoption rates for hard & soft technologies
5 Behavioural insights from DemonstratorsCommit to being fully compliant (instructions & advice from LO) and conduct business transparently (in full view of chars) Being seen as ‘One of us’ ensures that others are likely to follow suit. A critical issue is a level playing field where the demonstrator is in no way advantaged Self-selection in an open-forum with the requirement to ‘top-up’ the asset purchase by 14-20% to buy a better animal Lessons- taken from the lessons document
6 Lesson 2: Enterprise CultureWe will be speaking on enterprise culture
7 About Entrepreneurial CultureEntrepreneurship the willingness of an entrepreneur to take risk and develop, organize and manage a business in a competitive environment Entrepreneurial mindset a growth-orientated perspective through which individuals promote flexibility, creativity, continuous innovation and renewal Entrepreneurial culture an environment where people are motivated to innovate, create and take risks Definitions. Much confusion so best to spell it out
8 Business Conditions The chars business environment is not conducive for CPHHs to sustain or grow their businesses The chars economies generally lack essential business services such as market information, appropriate finance, technical advice and access to input and output markets The voice of char business remains unheard
9 Examples of Culture Quality Feed & MedicinesInvestment in LSPs and CIDs. They become commercially viable through farmers paying market prices for feed and medicines More than 80% of Farmers have ambitious growth prospects and aim for small farmer status (already 16% have 3 or more livestock). LSPs and CIDs increase scale of operations and seek markets beyond the char Market Collaboration Investment in Producer Groups & Chars Business Centres which are sustained by the value they offer to all members. CBCs increasingly search for opportunities for members CBC acts as a consolidator (bulk milk, cattle), market informant (sharing prices & business prospects) and wholesaler (better bulk prices for feed)
10 Insights from Culture Existing char based traders, paikers and goalas know the char, display entrepreneurial traits and are best suited to selection as char based market actors Turning voucher based services into cash purchases (creating market opportunities for char based service providers) requires us to continuously stress the link between using good quality inputs/services and increasing profits Char Business Centres overcome geographic isolation, market information asymmetry, poor economies of scale and rebalances bargaining power, thus driving char enterprise development Lessons from our lessons document
11 Lesson 3: Innovation We now dealing with innovation
12 About Innovation Business Model Innovation Business Model InnovationThe way a business creates, delivers & captures value. Innovation Converting knowledge into money thereby creating a competitive advantage via increased customer value &/or reduced cost of products/services. Business Model Innovation A continuous search for business models that are repeatable and scalable through a collaborative process of discovery and correction before market actors implement. Definitions – so we on the same page
13 Business Model InnovationBusiness Model Canvas CLP assists Market Players to search for repeatable & scalable business models This slide deals with where CLP helps market actors to improve their business models – the shaded bits are our contribution.
14 Innovation Examples Ready FeedReady feed promoted in training but not available on char Feed companies made aware of market opportunity Delivery channels through CIDs Access to Finance Finance products not suited to bull fattening (need 4 month grace period) UFL experimented, developed new product, piloted with 90 clients Tracked repayment and impact, proposed scale up
15 Insights from InnovationThe business model is both a target and a focus with commercial drivers as the primary incentive Facilitators are pivotal & need deep knowledge, understanding and established networks within the market systems we want to change Consider at least 2 waves of investment as one pilot may not convince market actors to scale up Lessons from document
16 Question Time Thank you Markets TeamIf you have better group pic please inset or leave blank
17