1 Getting In Touch With EBooksCTLC Conference 2014 Kris Reed, Assistant Dean of Libraries Texas Woman’s University Denton, TX July 25, 2014 Ebooks are evolving Marketplace is changing Important to know and understand your options Demand continues to rise in libraries bhbl.org

2 Agenda Considerations History Procurement Content Platforms PricingHere is part of today’s agenda manuscriptroadtrip.wordpress.com

3 …Agenda Marketing Pros and Cons Opportunities News EventsBest Practices And here is the other part of today’s agenda.

4 Considerations Suppliers Business Models Technology LicensingMarketing Pricing Content Many things to think about with ebooks

5 Additional ConsiderationsManagement Workflow Efficiencies Collection Development Digital Preservation Topics that are important but I will not be able to cover today. themkdsnetwork.wordpress.com

6 History… 1971: Project Gutenberg 1987: First born-digital ebook1991: MS launches ebook effort Gutenberg: Michael Hart First born-digital: “Afternoon” by Michael Joyce

7 …History 1998: First public ebook 1999: NetLibrary and PDA2000: MS Windows Reader 1998: the Rocket 1999: US libraries began providing ebooks to the public – only scholarly and not downloadable

8 …History 2003: New Genres 2004: Google and Libraries 2006: Sony Reader2003: Downloadable fiction Began lending model for acquiring ebooks

9 …History 2007: Amazon Kindle 2010: Nook / iPAD 2011: TabletsBetween libraries saw a 60% growth in ebooks as an acceptable format;

10 …History 2014 2011: SmartPhones 2012: eBooks Outsell PrintCloud Library 2012: eBooks Outsell Print 2014 Growth and popularity continues as does the number of devices used for reading them. Ebook readers have improved in quality and dropped in price over time;

11 Book and EBook LifecycleSelect Purchase/Acquire Deliver/Load Catalog/Process/ Manage Circulate/Access Tradition lifecycle for print and ebooks Everything is orderly and predictable

12 EBook Lifecycle RealitySelect Acquire Load Manage Access But what really happens in libraries? Several different paths can be taken Need to follow all of the steps no matter what the order is

13 than stairs by elevators.Books are no more threatened by Kindle than stairs by elevators. - STEPHEN FRY - Found this interesting quote. There is and always will be that love for the printed book so I don’t see a world without print and electronic books both.

14 Print/Online CombinationsContent Procurement Collections Bundles Single Titles Databases PDA/DDA Print/Online Combinations Open Access Buy/Lease POD Content comes in many shapes and sizes

15 Content Providers Device Specific Publishers AggregatorsCollections Based Basically 4 ways to get ebook content into the library

16 Device Specific Here are some of the ereaders that most of us are familiar with; There are many available and we have seen much improvement over the years in both design and functionality. They have become easier to read, weigh less, and offer many additional features.

17 Current Technology Tablets Smart Phones Laptops PCsEx3dfile.com Ebooks are also used on other technologies – more popular with students right now. tls-group.co.uk

18 Publishers This represents content directly supplied and distributed by publishers. They can be purchased in packages or title-by-title.

19 Aggregators btol.com/axis360/‎ Aggregators represent many publishers’ titles on their own platform. They pull together and repackage resources. They can be subject or genre based, reflect a broad spectrum of coverage, and can be refined to appeal to certain niches in the market. They add and replace content to keep it fresh. These are usually subscription based (pay annually for use)

20 Collections There are also managed collections representing a diverse and large assortment of titles. It can be broad-based like Amazon and Google Books; It can be subject-based like Science Direct and Gale Virtual Reference Library. The advantage to purchasing managed collections is that there is generally a lower cost per title, but then you also get whatever content is included – cannot select and deselect. books.google.com/

21 Pricing Content Costs Ongoing Fees: Maintenance Pricing ModelsRetail-in-real-time Costs vary like content and usually is based upon the method by which they were obtained. Content cost may include upfront costs, ongoing platform or maintenance fees, and costs for getting the metadata records. Who you buy from can depend upon the circumstances and/or vendors I thought that you might like to see how ebooks are bought in real time as compared with other commodities. growingthemoneytree.com

22 Licensing…. Ownership vs. Leasing Responsibilities of all PartiesAcceptable/Unacceptable Usage Term / Renewal / Cancel Authorized Users Ebooks come with licenses that cover ownership of the content, user responsibilities, acceptable and unacceptable use, and who is authorized to use the ebooks, examples of just a few of the topics covered in licensing.

23 ….Licensing Limitations of Use Sharing / Lending System DowntimeOptions Are there limits on usage? Can we share ebooks or lend them out on ILL? Do we have any guarantee that the vendor will be around in 5 or 10 years? If not, what happens to our content? Are you getting statistical usage reports? If you cancel your subscription, what happens to the content you paid for? themkdsnetwork.wordpress.com

24 Checklist for Licensing I developed

25 Management Acquisitions Cataloging Circulation Systems ReferenceNew demands in management of ebooks blog.commlabindia.com

26 Marketing ~TWU Ideas~ New EBooks List Social Media LibGuides©Library Instruction Embedded Content OCLC Holdings Our marketing ideas

27 Competition? edtec470carissa.blogspot.com

28 Pros …….. No Physical Processing No Circulation OversightNo Fines and Fees No Physical Storage No Damages Pros worldwideenglish-ellieren.blogspot.com

29 and Cons …….. Unique Platforms Software Installation LicensingInstruction Preservation Cons 1389blog.com

30 Processing Damages Fines Storage Oversight Ownership AccessPreservation Licensing Compatibility Ongoing Costs Processing Damages Fines Storage Oversight Balance the scales Wikimedia Commons

31 Challenges Technological Changes StandardizationLibrary Pricing Models Visibility / Discovery DRM Platform Software What are some of the challenges? houseinsocal.com197

32 Opportunities Increased Digitization Simultaneous Usage Better ROIGroup Purchasing Sharing Global Access Where are there opportunities? hecticparents.com

33 Reflections Reflection of many things that must come together with digital resources.

34 Issues in the News … Lending/Sharing / Pricing Self-Publishing PrivacyHarper Collins (26 loans/copy) Waiting Lists Headlines involving digital books Microsoft Clip Art

35 …Issues in the News Inflated Pricing (Random House)No Library Sales (S&S, MacMillan) DOJ vs. Apple and “Big 5” (Price- Fixing) Author’s Guild vs. HathiTrust Digital Resale Hatchette/Amazon (Delays) Bottom Line = COST More headlines – but it all comes down to cost. tasro.org

36 American Library Association (2011)“As libraries struggle to meet the challenges of providing digital content in an environment characterized by significant uncertainty and changing on a daily basis, there is a need for an Association-wide group of experts, broadly representative of the many constituencies within the library community, that can proactively address these digital content opportunities and issues at the highest level and from both a policy and practical perspective.” - ALA Charge ALA charge to DCWG

37 TWU Best Practices… Add Relevant Content Collect Consistent DataAssess the Services Measure Cost per Use Demonstrate Usage and Value Utilize Vendor Efficiencies My best practices

38 …TWU Best Practices Secure the EnvironmentNegotiate Beneficial Licensing Terms Market for Visibility Weigh Cost / Efficiency Leverage Purchasing More best practices

39 Many people mistakenly think a new technology cancels out an old one.Interesting Judith Martin (American Author)

40 Not Necessarily So…… My opinion en.akihabaranews.com

41 Thank you Questions? Thank you for your time and attention today.

42 Contact Information Kris Reed Assistant Dean of Libraries Texas Woman’s University Blagg-Huey Library PO Box Denton, TX Here is my contact information