1 GMA Kickoff Meeting 11/08/16

2 About Me - Sneh Srivastava1st year MBA, concentrating in Digital Marketing Strategy B.S. in Marketing; ~3 years of Marketing experience SEO Marketing Analytics Project Management Connect with me on LinkedIn:

3 Survey Results (out of 15 responses)Work on consulting projects 10 67% Hold internship/job search workshops 8 53% Shadow companies Go to networking events 6 40% Participate in competitions 5 33% Go to conferences 3 20% Bring in speakers 2 13% Host a marketing-specific career fair Participate in charity/volunteering events 1 7% - 9 people said they were open for leadership positions

4 Conferences & Competitions

5 Conferences AMA International Collegiate ConferenceNSH Annual Student Sales & Marketing Conference Seattle Interactive Conference

6 AMA International Collegiate ConferenceMar. 16th – 18th, 2017 in New Orleans Run by American Marketing Association for 38 years Primarily for undergrad, but has many case competitions and speakers Early-bird pricing until Feb 9th - $247 for non-members, $200 for members URL: https://www.ama.org/events-training/Conferences/Pages/AMA- International-Collegiate-Conference.aspx

7 NSH Annual Student Sales & MarketingSep. 16th – 18th, 2017 in Atlanta One of the only conferences just for students (undergrad & grad) Has workshops, case competitions, mentoring and interviews Full scholarship (airfare, hotel, meals & registration) given for accepted applicants – due Feb 28th, 2017 URL:

8 Seattle Interactive Oct 17th – 18th, 2017 in SeattleTech marketing conference Big names like Amazon, Facebook, Spotify Early bird pricing is only $99 with valid student ID URL:

9 Competitions IDM Student Marketing CompetitionGoogle Online Marketing Challenge Collegiate ECHO Wake Forest Marketing Analytics Summit

10 IDM Student Marketing CompetitionSubmissions due May 5th, 2017 Students work in teams of 3-6 under supervision Pitch a real campaign idea to a big brand Top 3 teams will deliver their pitch in London to brand execs Free to enter URL: https://www.theidm.com/employability-schemes/for- students/idm-student-marketing-competition

11 Google Online Marketing ChallengeSubmissions due April 5th, 2017 Teams of 3-6 under verified faculty member (also needs to register) Create a real Adwords campaign for a real organization over 3 weeks Judged by top marketing professors & professionals Free to enter URL: https://www.google.com/onlinechallenge/

12 Wake Forest Market Analytics SummitSemifinals take place in April 2017 8 grad teams compete for prize of $50,000 Register in February; business case sent to select teams in March Semifinals take place in April at Wake Forest University (NC) Free to enter, applications will open soon - submit your for info URL:

13 Wake Forest Market Analytics SummitSemifinals take place in April 2017 8 grad teams compete for prize of $50,000 Register in February; business case sent to select teams in March Semifinals take place in April at Wake Forest University (NC) Free to enter, applications will open soon - submit your for info URL:

14 Upcoming Events

15 Consulting Opportunity - BeatYesterdayNovember 14th, 1pm – 3pm, Room 306 Bookkeeping software used by Trader Joe’s, Sears, Hallmark & more Brian Jessurun is looking for students to help develop & market Great resume-booster URL: