1 Greater Aiken SCORE 2016 Performance 48 1,669 309 545 20 12 AdvisoryBoards Seminars Mentoring 48 Sessions 1,669 Attendees 309 New Clients 545 Total Client Meetings 20 Companies 12 Now Active Partners
2 ADVISORY BOARD SERVICESSMALL BUSINESS ADVISORY BOARD SERVICES Experienced business owners or executives will be assigned to help your company They will guard what they learn by signing a Non-disclosure Agreement They will serve at no charge OUR COMMITMENT TO YOU
3 5 1 EXPERTISE YOU CAN'T BUY 2 3 4 5 Great ReasonsConsider a SCORE Advisory Board 1 EXPERTISE YOU CAN'T BUY 2 BUSINESS CONTACTS WHEN YOU NEED THEM BENEFITS OF A FORMAL BOARD, BUT NO HASSLE 3 4 STRENGHTEN YOUR BRAND BE MENTORED 5 5 Great Reasons
4 At 5 Years Most Start-upsKNOW DID YOU At 5 Years Most Start-ups Are Still In Business!
5 Small Businesses Make-up Almost 90% of All SC CompaniesKNOW DID YOU Small Businesses Make-up Almost 90% of All SC Companies
6 Hometown Success StoriesCompany Market Served Aiken Active Seniors Senior Citizen Day Care Dunkin Donuts Coffee and Baked Goods Rearden Tax Services Accounting & Tax Services My Aiken Body Spa, Beauty, & Personal Care South Company Marketing Services
7 What More do You Need to Know?About your Costs Competitors Size of Your Market Break-even Volume Customer Loyalty Using Social Media Measuring Performance Pricing KNOW DID YOU SCORE Can Help You greateraiken.score.org
8 SUPPORTING SPONSORS & PARTNERS
9 Recognized for outstanding small business community impactGREATER AIKEN SCORE……. Recognized for outstanding small business community impact ‘Platinum’ status 2014, 2015, 2016, the highest Chapter distinction awarded (among six chapters in South Carolina) South Carolina Chapter of the Year in 2015 & 2016 Ranked 5th nationally for 2016 (among 320 chapters)
10 ADVISORY BOARD SERVICESSMALL BUSINESS ADVISORY BOARD SERVICES Experienced business owners or executives will be assigned to help your company They will guard what they learn by signing a Non-disclosure Agreement They will serve at no charge OUR COMMITMENT TO YOU
11 5 1 EXPERTISE YOU CAN'T BUY 2 3 4 5 Great ReasonsConsider a SCORE Advisory Board 1 EXPERTISE YOU CAN'T BUY 2 BUSINESS CONTACTS WHEN YOU NEED THEM BENEFITS OF A FORMAL BOARD, BUT NO HASSLE 3 4 STRENGHTEN YOUR BRAND BE MENTORED 5 5 Great Reasons
12 12 Organizations Drive the Other Half of All EmploymentKNOW DID YOU 2,667 Small Businesses Drive Aiken County Employment Savannah River, Remediation & Shaw MOX 11,878 Public Schools 3,312 Kimberly Clark 1,250 Aiken Regional Medical 1,200 Bridgestone Tire 930 County Government 890 AGY Fiberglass Yarn 770 Crane Merchandising 746 Parsons 700 Shaw Industries 600 USCA 517 UPS Customs Logistics 450 Top Twelve Total 23,243 12 Organizations Drive the Other Half of All Employment
13 At 5 Years Most Start-upsKNOW DID YOU At 5 Years Most Start-ups Are Still In Business!
14 Hometown Success StoriesCompany Market Served Aiken Active Seniors Senior Citizen Day Care Dunkin Donuts Coffee and Baked Goods Rearden Tax Services Accounting & Tax Services My Aiken Body Spa, Beauty, & Personal Care South Company Marketing Services
15 What More do You Need to Know?About your Costs Competitors Size of Your Market Break-even Volume Customer Loyalty Using Social Media Measuring Performance Pricing KNOW DID YOU SCORE Can Help You greateraiken.score.org
16 SUPPORTING SPONSORS & PARTNERS
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18 Understanding and Writing Business Plans
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20 Understanding and Writing Business Plans
21 Let’s be real and layout a Plan !!!No two businesses fail for the exact same reasons, but I’ve seen many people let their emotions take the driver’s seat rather than create a clear road map...
22 Purpose of a Business PlanCommitment Objective View of Business Communication Means Foundation for the Future
23 Keys for Successful PlanKeep it Short Know YOUR Audience Don’t Be Intimidated
24 Typical Business Plan SectionsExecutive Summary Business Description Product & Services Marketing & Selling Pricing Financing Appendices
25 Executive Summary Written Last and Summarizes the Business PlanExpectations, Hopes, & Challenges
26 Business Description Mission Statement --- 2 short sentencesBusiness Description … LLC, Sole Proprietorship, Franchise Management Team
27 Products & Services The MEAT of the Business Plan
28 Products & Services WHAT IS YOUR COMPETITIVE ADVANTAGE ?
29 Marketing & Selling Define the Ideal Customer and How You Will Sell to that Customer SCORE workshop on million dollar marketing ideas on zero dollar budget
30 Pricing Pricing for Profit is a lot more than just a catchy phrase. Many small businesses establish their selling prices by simply copying what their competitors sell for.
31 Financing Forecast how much you are going to sell over the next 3 years The most deadly contributor to startup failure is not knowing how to manage the business finances
32 Appendices > Resumes of Personnel > Breakeven Curves> Balance Sheet Explanations
33 Mistakes to Avoid In Writing a PlanWasting Time On a Plan You Do Not Need Starting From Scratch Sharing TOO Much Putting Formality Above Creativity Failing to Think Ahead Writing Something You Cannot Stick To
34 Useful Resources on the Internetscore.org sba.gov/tools/business-plans Bplans.com
35 Handouts Available for YOUR UseSCORE Simple Steps for Starting Your Business SCORE Outline of a Business Plan SCORE Business Plans for Startup SBA Business Plans Bplans Business Planning Guide It is important to remember that the contents shown in this brief seminar session should be treated as a guide, and not as a rigid, all encompassing format !
36 Keep Your Business Plan Alive Thru USEI thought I was on the road to success, but my GPS maps were out of date !
37 Questions & Answers CONTACT Your Greater Aiken SCORE Counselors at:Tel: (Aiken Chamber of Commerce) (No Augusta Chamber of Commerce) WE can assist you in reviewing and commenting on your DRAFT Business Plan !!!
38 Let’s Examine What We Have LearnedExercise - Ice Cream Business Scenario Two Partners are venturing to start a business of selling ice cream at the local AAA baseball park. They have obtained permits for a food concession and have obtained park owners’ permission provided a percentage of gross profits is returned to the park owners. The baseball season is about to begin and the partners are pressed for time to launch their venture. What considerations should be undertaken and what descriptions should be covered in their business plan. Use the handout sheet to formulate your ideas. You are Free to think this out …… but must clearly state your reasoning. Write down your reasoning and be ready to discuss the part of the business plan assigned in 15 minutes.