1 Health & Wellness Organization: The Diet CenterASSIGNMENT 2 PHED 1112: Physical Education, Section 201

2 Outline: Introduction Nature of the Business Health and WellnessMarketing Strategy of the Business Success Rate of the Business Conclusion

3 Introduction Their Mission… No Excuses!

4 Nature of their BusinessFounded in Lebanon in 1990 The first weight loss center in the Middle East We visited the branch in Fuad Center, Al Khobar They target obese youth

5 Nature of their BusinessNutritional consultants set diet and health plans Boot Camp Guarantee weight loss in 4 weeks They spread healthy lifestyle principles through education and awareness

6 Health & Wellness Personalized programs teach how to make healthier meal choices Most popular program that Diet Center offers is called “Exclusively You” Diet Center offers readymade meals, healthy snacks and food supplements The client must first have a medical checkup before starting the program.

7 Health & Wellness Their menu offers great tasting food throughout their shops, and fine dining restaurants and cafes including outside catering.

8 Health & Wellness Other programs are: NDC Full Nutrition ProgramThe Easy Diet Program Flexible Diet Healthy Start Executive Meal Program Bariatric Program

9 Bonus Customer ServiceDiet Center App

10 Marketing Strategy of the BusinessSocial network: Facebook: Print Media: Brochures Annual campaign

11 Diet Center’s Actual Market:Males and females All ages Lose weight and live healthy

12 Success Rate of the BusinessWhat are the health benefits? Diabetes High blood pressure Better breathing Sleep apnea Chance of survival

13 The Diet Center’s Motto:Conclusion The Diet Center’s Motto: “help people in achieving their ideal weight by healthy ways and under proper guidance of educated consultants.”

14 Conclusion Prepare low calorie foodProvide ready-made meals and snacks Tailored diet programs