1 High Impact Fundraising Ideas

2 We think outside of the box.Welcome Intro to topic $10k+ fundraisers from across the country

3 Power In Purple Potential $10,000 or moreLeaders in the community nominated and asked to fundraise for a 4-6 week period of time. All new to engaging with ACS. Each is asked to raise $1000 or more. Kick-off/reveal party Special Power In Purple Website featuring each ambassador and their fundraising total. Facebook to help promote Encourage ambassadors to wear and promote purple and Relay throughout the course of their fundraising period. Power In Purple Implementation guide and Ambassador guide available. Celebrate winner at Relay, Wrap-up Or Kick-off. Can be done in a whole community, in sections of a community such as a school or large business where ambassadors work to raise more than their fellow peers. McLean County IL Results 6 candidates 6 weeks $10,033 raised Power in Purple is a fundraising initiative very similar in style to the Making Strides Real Men Wear Pink campaign that launched nationally this year. The idea is that a Relay For Life community host this month long targeted fundraising approach to high powered constituents in the community. This could be business owners, elected officials, police or fire chiefs, doctors, pastors, principals, coaches, etc. These individuals are nominated and receive a personal ask from members of the community to be a Power in Purple Candidate. They are asked to commit to raise anywhere from $1000 to $2500 before the end of the campaign as well as wear purple and help promote Relay For Life throughout the course of the campaign. Through a special power in purple website, the candidates can see their fundraising totals and how it compares to the competition. The candidates also receive an ambassador guide and special purple swag bag to help them get started. A kick-off/reveal party is held at the start of the fundraising campaign to reveal the candidates to the community. The candidate who raises the most during the fundraising period is then celebrated at a Relay event, warp-up party or the kick-off to the actual event, depending on the timing of the Power in Purple Campaign, what is great about power in purple is that you can take a community wide approach looking for ambassadors from every aspect to participate or you can look to target certain sections of the community, perhaps a school districts power in purple where teachers, principals and the superintendent all compete against each other to raise the most funds. Or perhaps a college campus or a business. The possibilities with this campaign are endless. The Relay For Life of McLean County in Illinois hosted their first PIP event this summer. They had 6 candidates nominated and gave them 6 weeks to fundraise. They raised over $10,000 between the 6 of them. Important to note, that power in purple candidates were not already associated with Relay For Life.

4 Overall Results – Mid South DivisionPower IN Purple Campaign Overall Results – Mid South Division Making Strides Against Breast Cancer $700,000 Raised 308 Candidates Non MSABC Communities $175,000 Raised 55 Candidates Relay For Life Men In Pink $121,000 Raised 127 Candidates Total in 2016 490 NEW Leadership Volunteers! $996,000 NEW Dollars! This slide gives a background to show where and how the PIP campaign was developed. These are the results in the second full year of rollout to all MSABC communities. $700,000 Raised in 17 MSABC events. We also had a stand alone campaign in 3 communities where we do not have MSABC events: resulting in $175,000 raised. Also – the candidates turned out to be very influential leaders in the communities. Since then, many have engaged in other ACS work, serving as Chairs of Galas, Relays, other events and getting very active with our mission priorities. Several rural RFL communities duplicated basically the same program for the local RFL event and called it Men In Pink. These 9 communities raised $121,366 in it’s first year! Due to the popularity and success of the program, we developed a similar campaign targeted toward RFL promotion, thus came Power IN Purple. “IN” is emphasized because you want powerful people IN purple the month leading up to the event.

5 Eastern division – New York, NYKing of The Wing Eastern division – New York, NY Each team must consist of 3 men and 3 women Wing eating contest will last for 10 minutes Participants are encouraged to get pledges per wing eaten, or a straight sponsorship donation Events are encouraged to plan a pre and post party to enhance the experience and raise more funds King of the wing trophy is awarded to the team that raises the most money from wing eating Individual awards also given for most eaten This is a team based wing eating contest with each team consisting of 3 men and 3 women. Teams do pre-event fundraising and get friends and family to sponsor them either based on number of wings eaten, or with a standard donation. Each host location is encouraged to have a pre and post event party at the venue to enhance the experience. In most cases, they also host a dine to donate at the restaurant on the same night, as an additional fundraising opportunity for those attending to have dinner and support the event even more. Prizes and trophies are also awarded to winning teams and individuals who eat the most wings! What I love most about this fundraiser, is that local events are coming together to host King of the Wing contests in multiple communities on the same day, and events are reporting their results in a facebook group – both in wings eaten and dollars raised! They did this last year in 4 cities simultaneously with a live stream in between. The actual fundraiser only took about 10 minutes, and had no cost as the wings were donated by the local restaurants.  There was a TON of press coverage- and even with the last minute nature it raised $11,000 This concept has taken off across their division (and beyond), and this year’s event was held officially on November 11th and raised over $24,000!

6 Harry Potter Trivia NightAlready has raised over $12,000 Takes Place November 19th Teams of teams at each session (800 people participating) Started a Facebook Group to promote. Only expense is the hall space. 2 Months to plan and implement. Volunteers are taking the lead Onsite fundraising with Harry Potter Theme will be worked in throughout each session. ACS Mission will be woven in as well. Selling of wands and each wand represents a ride to treatment or reduced or free lodging. Hannah Harry Potter Trivial Night is a fundraising event out of Illinois that hasn’t even happened yet but it has raised $12,000 and it is a first time event. The concept is pretty self explanatory staff and volunteers worked together to secure a venue to host the trivia night. They put an event on facebook to gage the interest. By the time they went live with sales to enter attend they sold out in a matter of days. The venue could only hold 400 people. So they decided to add a separate section and within a few short weeks that also so old. They now have an audience of 800 people for one full day of Harry Potter Trivia. The entire theme of Harry Potter will be felt throughout the course of the event, everything from butterbeer, and polyjuice punch to wand sales. There will be a costume contest and a 50/50 raffle (under Illinois state laws). They plan to make American Cancer Society mission prevalent throughout the day as well. They want people to know the purpose behind the trivia night. The cost to participate is $150 per table/team of 10 people. So $15 a person.

7 Farm To Table $75 per person, capped at 65 peopleGrand Rapids, MI $75 per person, capped at 65 people Held at a local farm, venue was free and chef donated time Silent Auction all locally made products Brought a new audience and people who had left Relay many years ago. Farm to table events are growing in popularity. This first year event out of Grand Rapids Michigan, started with a volunteer had a friend who owned a farm and wanted to get involved in some way. They were willing to offer up their facilities free and produce free of charge. The staff and volunteers that were apart of this event engaged the chef for the local hospital systems to donate his time to prepare the meals. They created an event website and really began to promote the event, thanks to the help of social media and local news. The capacity of the event was 65 people. Expenses were minimal so the $75 per person was nearly all profit for this event. They also hosted a Michigan Made silent auction featuring only items made in Michigan. The staff and volunteers were thrilled for this first year event and the doors it opened to new people in the community. They are already planning next year’s event.

8 Taste of Dickinson 8 local restaurants, food for 300Held at a country club for the feel of an “evening out” ACS Mission table Engaging Emcee Tickets- 1 for $15 or 2 for $25 Over 300 people Sent everyone with save the date Magnets Signed up 4 new teams and set the event up for success Hannah This event came up as they were discussing the format of their kick-off. They were brainstorming what they could since every kick-off every year was the same old thing. They reached out to the local Country Club for a venue and chose a Thursday night that wouldn’t conflict with ANYTHING else going on in the community. Eight local restaurants were recruited to bring a single dish to feed around 300 people. They spoke to practically every business in the county for silent auction donations. They engaged other businesses to sell tickets, 1 for $15 or 2 for $25.

9 Dare board Cheryl Smith Using a dry erase board, have influential people in the community agree to have a “bounty” put on their head Ex – get a bank manager to agree to a pie in the face at Relay if his “dare fund” raised $250 Dares performed at Relay Dares included pie in the face, waxing head/legs, wearing a tutu to Relay, egg roulette, etc. Dare Board – Cheryl Smith The dare board is actually an idea I stole from Soonerthon and they raised over $750,000 for Children’s Miracle Network doing this challenge.  It started out by just using a dry erase board, and having different influential people in the community agree to have a “bounty” on their head.  So for instance, you would ask the bank president if they would be willing to take a pie in the face at the Relay event, if his “ dare fund” raised $250.  So once the money was collected from people around town or at the bank, the pie in the face dare would be performed at Relay.  There are several different dares……such as pie in the face, waxing your head/legs, wearing a tutu to Relay, egg roulette, etc.  We have had bank presidents, police, fire departments, school superintendents, and preacher’s even.  So definitely a fun dare to bring in some extra money and also some fun to watch at the Relay event.  I have attached a pic of the dare board.  I also had one community that put their Chamber of Commerce board members on the dare board.  They did their bidding online and sent s and a link to all the Chamber members, so that they could get the donations for the board members to get the pie in the face. 

10 Lake Bash baton rouge, La 5th year eventRaise $15,000 first year and $54,000 this past year. Bands lined up to play all day. Fundraiser T-shirt sales Food sales (hamburgers) Spirit competition with the larger boats. Completely volunteer owned This event started out 5 years ago when a volunteer had a sister who was battling cancer. He was in a band and wanted to do something in the community, which is really centered around the lake. They host a fundraiser at the beginning of the year that has a cook-off and auction. This event helps them raise the money that they need to cover the expenses of the larger Lake Bash. This is completely volunteer driven. They launch t-shirts sales in Jan. and they sell throughout the event. This is an event that is all on water so they hold a spirit competition among the bigger boats. Since there aren’t bathrooms close the larger boats with bathrooms take donations from anyone needing to use it and then they turn in all the donations at the end of the day. The boat with the most money turned in wins the competition. Hamburgers and concessions are also sold to help with the fundraising efforts. This event being in its 5th year went from $15,000 its first year to raise over $54,000 this year. You can tell from the pictures that has a pretty big draw in the community.

11 Candace Dean – Jackson, tnElf Ride Candace Dean – Jackson, tn Parade-style event $25 per elf or $15 each for a village of elves (plus add ons) Hot chocolate, cookies, pics with Santa, silent auction, Christmas carols Remember to focus on how this event was successful in raising $10k+ Add a few pictures too if you can!  Practice what you’re going to present – keep it to 4 minutes! Feel free to add your notes here Add another slide if needed

12 Molly Embry – Bowling Green, KYSuitcase Fundraise Molly Embry – Bowling Green, KY Connect to a survivor within a church, school, manufacturing plant, bank, Hope Lodge, etc. Ask for a $5 donation to sign suitcase. 200 signatures = $1000 10 suitcases=$10,000 Give suitcase to survivor during presentation or RFL event. Offer to existing teams or get new teams involved Remember to focus on how this event was successful in raising $10k+ Add a few pictures too if you can!  Practice what you’re going to present – keep it to 4 minutes! Feel free to add your notes here Add another slide if needed

13 Mum sales Partnered with a local grower to fundraiseKyna swanson Partnered with a local grower to fundraise 3500 mums sold – profited $36,000 Promoted through Facebook and flyers in the community Most flowers were presold Communities had to set up delivery locations and make sure there were pick up times offered for a few hours In the fall of 2015 I came across a local grower who sold mums for fundraisers.  I thought it would be great for my team to try.  We sold 120 mums in Fairview, OK and profit $1182 It was the easiest fundraiser I have ever done so I encouraged the rest of the OKC staff to get their teams to sell them as well. In the fall of 2016 we had 22 communities sell the mums.  All together we sold over 3500 mums which gave us a profit of approximately $36,000 We promoted them mostly through facebook and put out a few flyers.   We presold most of them before delivery.  If any were not presold, they sold as soon as we got them.  All we had to do was presell the mums, find a place for them to be delivered to, and set up for a few hours while people picked them up.  Kaci’s team also sells flowers from a local grower whose wife died of cancer. They have Mother’s Day flower baskets in the spring and in the fall they sell pansies.  They are $18 and they profit $9 from each.  They promote them through facebook and flyers They profit approximately $2000 on the flower baskets and $600 on the flats.

14 Indy Donut Festival Indianapolis, IN Brand New Event- Nov. 5thDonut and Coffee Taste Testing Tickets $10 (ages 5-12) $65- 4 pack of General Admission $20- 1 General Admission $25- VIP Package includes t-shirt Local Bakeries and Coffee Shops Letter to vendors for the ask and offering the benefits. Personal follow-up. Sponsors, t-shirts sales, donations and ticket sales $10,000+ dollars Sold out venue 270 looking to adding a second session/half to the donut festival Volunteers from volunteer match. It was pulled together by a committee of volunteers. Those committee members all came from volunteermatch. They sent letters to the local bakeries asking them to participate by providing samples of coffee and donuts for 300+ people. They sold tickets in advance. 3 types of tickets: kids 5-12 ($10), 4-pack GA ($65), GA ($20), VIP Pack mug & t-shirt included ($45). They also sold sponsorships.  Each vendor received a table station in the large venue that had been secured for the event. Expo style. Raised over $8000

15 RFL Plow PULL Syracuse, New York Winter will not win!Teams of 6 people will compete against each other to pull a 58,000 pound slow plow across the finish line the fastest, 25 feet away Teams register (and choose a name), and commit to raising a minimum of $500 by the event date (October 22nd) Prizes are awarded for: Fastest all-male team Fastest all-female team Fastest mixed team Best team spirit Honorary mention for slowest team Brooklyn I wanted to share this new idea from New York in the Eastern Division, as I’m aware winter in the Midwest Division gets a little bit of snow! This is a new event this year, inspired by the Delta Jet Drag, where teams of 6 battle against each other to pull a 58,000 pound snow plow the fastest across the finish line 25 feet away. Each team has a minimum fundraising goal of $500 by the event, and they have the opportunity to be awarded a variety of awards that are listed on your screen. The event is coming up this Saturday, and is expected to raise over $10,000. We’ll also be putting an event flyer and registration form in the follow up resources for those interested in creating something similar!

16 Boise, Idaho – Great west div.Brews clues Boise, Idaho – Great west div. Scavenger hunt/bar crawl Participating businesses have fundraising component and mission activity Teams complete tasks and find clues to hop to the next bar $25 to participate Bars offer prizes and give-backs This event is going to be a scavenger hunt from bar to bar in downtown Boise. Teams will be given a clue at the starting location that will lead them to the next location where they will have some drinks and participate in an activity around cancer prevention to receive their next clue. HIGHLIGHTS OF THE EVENT: • Event date: August 27, 2016 • Time: 2:00pm – 6:00pm • Donation Options: o a minimum donation of 25% of the sales during the event o free drink promotion for winners of the challenges or limited number of participants o prize for mission activity winner (must be valued at over $200– i.e. gift cert., merchandise, etc.) o Beer promotion giveback (i.e. each PBR purchased will be $2.00 back to ACS) SITE ACTIVITIES: Activities that may be done at each location are below: • Sun Safety: o Frozen t-shirt competition – team must melt a frozen t-shirt and put in to protect from the sun o Slip! Slop! Slap! And Wrap Race o Hat Making Competition to protect from the sun • Physical Activity: o Stretching and Yoga exercise demonstration o Fight Back Fitness with Keg Fit • Nutrition: o Healthy Greens – name the green vegetables o Healthy Recipe Dem0 (help from a dietician) o Eat this not that! Have two food items and have the participants pick which is best for them • Colon Health: o Pop the Polyp balloon popping game o Colorectal screening test examples • Breast Health: o Bra Pong o Breast Cancer bingo • Tobacco: o Tobacco Trivia

17 Rachel Keffer – Oklahoma citySMASH WEEK Rachel Keffer – Oklahoma city A week long, student led philanthropy week to raise money for ACS Every day there is a different fundraising event – Ex. Guest speakers, scavenger hunts, softball tournaments, human bowling, color war, relay races and more! Over $6,000 raised Lanyard pass costs $20 and allows them to miss certain classes, participate in activities, and have access to food T-shirt sales A week in May El Reno High School Student Council hosts their annual philanthropy week to raise money for the American Cancer Society Relay For Life, called SMASH Week.  Each day of the week there are different student events focused on raising money.  Some events include guest speakers who have survived cancer, scavenger hunts on campus, softball tournaments, a field day with human bowling, a color war, and relay races.  These are just a few of many activities.  Their goal this year was to raise $6,500…in 2015 they raised $6,000! In addition, they try to change up the activities each year.  In the past they have had volleyball tournaments, powder-puff, dodge ball, different food such as Chick-fil-a and donuts, and many more.  We provide them ACS lanyards and they sell them to each student $20 – this year we ordered them 350.  The lanyard is a pass to miss class during certain times that events are going on.  It also includes food.  Some events are during the evening and others are either a few hours or the entire school day.  It just depends on what they are doing. They also sell t-shirts.  It takes them about six weeks to plan and come up with donations to put this together.  The kids say every year it is their favorite part of the school year.  If you want to share about OU's Giving Tuesday success, here is there secret: they utilized social media a lot during the day, mainly Facebook. They also sent texts and s to friends and family. The biggest contribution though was securing two $5,000 sponsors beforehand specifically for Giving Tuesday

18 Credit Union EngagementEngage your local credit union with RFL! Campaign ran for 3 months, and 1% of all new loans went back to ACS In addition, borrowers received a 2% discount on the loan In East Texas, 7 branches came together to raise $170k during the 3 month promotion alone. The team raised $350k! A new branch in Houston tried it for the first time this year, and raised $7,500! It’s a win-win that brings in new customers to the business, and raises life saving funds!