1 How to grow your business with the HP Indigo 10000 Digital Press

2 What are HP Indigo 10000 owners doing today to promote their new high-quality B2 capabilities?Who are your customers? What are other PSPs doing? DSCOOP

3 2 steps Build a new value proposition 2. CampaignsDevelop new product ideas relevant for customers Create content: web presence, b log announcements, PR, videos, success stories Sales kits Train sales force 2. Campaigns 1:1 meetings Direct mail campaigns Trade show participation Hosting events Competitions Community relations Social media activity

4 Web Presence/YouTube/Social MediaBuidling the new value proposition

5 Web Presence/YouTube/Social Media

6 Web Presence/YouTube/Social MediaAnnouncement of purchase Announcement of new customers, applications, awards “And lastly our win in the Marketing Collateral category was for our own direct mail marketing material Pureprint Works which showcases the stunning work we have produced for our clients. This piece was printed on our B2 format HP Indigo digital press on Cyclus offset 100% recycled paper from Antalis as B2 size folded to broadsheet style size. It was then enclosed in biodegradable poly and mailed through our fulfilment and mailing centre via our Pur service.”

7 Web Presence/YouTube/Social MediaBuilding the new value proposition

8 Public Relations Self PR picked up by media– Infovine (USA)

9 Public Relations An editorial piece was placed on the back cover – with a story on PRESSING, their new Indigo press, tells about innovation/forward looking…this piece reached a large audience, which turned into many job inquiries… HP assisted in getting the coverage.

10 Web Presence/YouTube/Social MediaTargeting print buyers and other PSP’s

11 Web Presence/YouTube/Social Media

12 S O C I A L M E D I A C O N N E C T Cross mediaIt is very important to build a presence in all social media channels Having an active blog is very effective DSCOOP Printed on Indigo  Online pages – for applications (application of the week) PSP Locator (for agencies, and other PSP for outsourcing)

13 Web Presence/YouTube/Social MediaPrint House (NO), self promotional Video https://www.youtube.com/watch?v=iPZ-G6KV5bc PurePrint (UK), HP/Pureprint collaboration video https://www.youtube.com/watch?v=G3YgCKP2pSo

14 Web Presence/YouTube/Social MediaCreate stories… success stories: 1. IKEA's Augmented Reality Catalog This past August, furniture giant, IKEA, decided to address the statistic that 14% of its customers end up taking home furniture that is the wrong size for the space by adding Augmented Reality to their catalog.  By downloading an app to their smartphone, customers were able to use the IKEA catalog to see what the furniture would look like in their own home.   https://www.youtube.com/watch?v=vDNzTasuYEw Print House (Norway)

15 S O C I A L M E D I A C O N N E C T Tweeter example

16 Develop new product – for new markets?R e a l e s t a t e P o i n t o f S a l e ( POS) f o o d / r e t a i l m u s e u m s / f i n e a r t s t r a d e s h o w s d e s i g n e r s c o n s u m e r – g i f t w a r e, w e d d i n g s c o n s u m e r - p h o t o m e r c h a n d i s e

17 Real estate vertical Target customers Sample products AustraliaIsrael, UK Real estate vertical Target customers Sample products Development companies Project companies Land owners Real estate agencies Project proposals A4 landscape brochures Plans

18 Point of sale Target customers Sample products Australia Israel, TKInstore ads Window cling Brand owners Supermarket chains Fashion stores/chains Department stores

19 Theatre / Movies Target customers Sample products Israel, UK Movie adsPlay ads Movie theatre chains Movie promoters/agents Play promoters/agents OCP in Israel approached Jerusalem film festival…to run all the printing for the festival: Welcome brochure VIP invitations Posters Movie Catalog Calendar with films on each month

20 Personalized products/giftwareIndia, US, UK Personalized products/giftware Target customers Sample products Advent calenendar Personalised toys Self branded Online gift brands Cleverbug/cards Cards Boxes, bags Ilanprint personalized gift store

21 Pro Photo Target customers Sample products WW Posters YearbooksCoffee table / art books Calendars Photographers Photo shops Yearbook service providers Posters Yearbooks

22 Fine arts TARGET CUSTOMERS SAMPLE PRODUCTS WW POSTERSCATALOGUES Museums Galleries BOOKS/GIFTS POSTERS EXHIBITION POSTERS

23 LOCATION BASED CAMPAIGNESWW Brands Target customers Sample products Big brands SMB’s Store chains CATALOGS POSTERS INTERNAL COMM LOCATION BASED CAMPAIGNES

24 2) Campaigning 1 : 1 Se l l i n g ( l a r g e a c c o u n t s )I n n o v a t i v e d i r e c t m a r k e t i n g P u b l i c r e l a t i o n s e m a i l c a m p a i g n s T r a d e s h o w s C om p e t i t i o n s Ev e n t p a r t i c i p a t i o n / h o s t i n g So c i a l m e d i a c o n n e c t

25 1:1 meetings (large accounts)Create a captivating, innovative, and relevant product/ability showcase Digital Color Concepts (NJ, USA) “B i g g e r i s b e t t e r” campaign - created a personalized campaign for fashion industry, designers showing off their new B2 29’’ high quality digital print abilities – using a fashion icon + measuring tape Redesign a current campaign with innovative new ideas (like using a B2 news format) Print Center (Istanbul, Turkey) “Go Big” campaign - created B2 size versions of product catalogs for Asics and Mavi Fashion

26 Innovative B2 marketing (1)“Digital Dude” – from GLS (US), self promotional Direct Mail Sales executives are a part of the story personalized, with an account manager as the “dude”, a story about marketing prowess, ROI, and Innovation Includes QR code and augmented reality “Hue Two” – from Precision (UK), self promotional campaign Personalized, showing capabilities around color accuracy, product design, and options Targeting wedding planners, hotels, restaurants, etc…

27 Innovative B2 marketing (2)“Pureprint Works” – from Pureprint (UK), self promotional Direct Mail Personalized, B2 tabloid newspaper style, uncoated paper Ad Agency kit – from Ilanprint (IL), self promotional campaign Personalized B2 kit Everything for an ad agency Folding car, posters, 50x70 handbag from carton

28 Innovative B2 marketing (3)WHICH ONE WOULD YOU CHOOSE? From Tobe Direct (USA), a self promotional campaign Targeting other PSP’s which don’t have the 10000 To bring their large size digital jobs to Tobe B2 sheet, folded

29 Events and Tradeshows Trade showsPrinting equipment tradeshows (Ilan Print), Publications shows (Precision) Publications (Book fairs), Design, Photography, etc… Initiate open house event to show off new capabilities to current/new customers Sandy Alexander (“We turned the plant into a night club”) Precision, GLO, others… Event sponsorship Design guild, photographers guild, academia, fine arts events (museums) Provided printing for awareness Competitions Design/Photo competitions

30 Community/CooperationCommunity relations Culture, artists (aSoofa NPO case below – holiday reading material for Passover) Joint ventures “Green light” poster in cooperation with designers guild, NPOs Graphic Arts organizations / special workshops (print materials/brochures)

31 Thank you!