1 How to use this training presentation:Use for make-up artists and Lancôme National Make-up Artists. Work in smaller groups with a maximum of 15 people to provide personalized coaching and explanations about brows. Provide all the material necessary to make up the brows. This training presentation can be used in Master Classes with customers and BAs. Eyebrows have been in the spotlight more than ever recently, and for good reason. Well-groomed brows help to frame the eyes and highlight your best features. In fact, strong brows can make you look put together, even on a make-up free day. Whether you want to opt for a natural brow or a stronger, sculpted look, now you can achieve your perfect brows. The right eyebrow shape can brighten your appearance and make you look more youthful. The trick to finding the best brow for your face is to first figure out your face shape, decide what brow color suits you best, and decide what features you want to highlight. Brow shape is based on a few key factors: arch, length, and thickness. Whatever shape you decide, your brows should act as a nonsurgical facelift by detracting from your least favorite features and drawing attention to aspects of your face that you like the most. But before we look at the different shapes and looks you can create, let me tell you about the history of the eyebrow and how different looks have evolved over time. Looking back at history from antiquity to today is important to understand why the brows are necessary to create the perfect beauty look. Much like hair color and hairstyle trends, brows have definitely played their part in creating personal identity as well as defining each era with a distinctive look. Let’s take a look at the major brow trends dating as far back as ancient Egypt, with some of the most copycat-worthy looks, and a few that might just be better left in the past. Plus, a prediction for the brow of the future. Ancient Egypt: Dramatic eyes are nothing new: Cleopatra, Nefertiti and people from all walks of life in the Egyptian Empire opted for mineral powder-lined lids and arches. They even plucked or shaved their eyebrows before elongating and darkening them to get the perfect shape. But it wasn’t a simple act of vanity – according to new research, they actually used the powder to protect against diseases (oh and ward off evil spirits, too) Ancient Greece and Rome: Women in both of these cultures believed in the power of purity and natural beauty. This meant the unibrow. If they weren’t blessed with just one arch, they would often connect the two with dark powder. It was worth bending the rules, since the Frida Kahlo look was considered more than just a sign of beauty, but intelligence as well, and they were smart enough to fake it. The Middle Ages: During this time, women would pluck their brows until they were almost completely bare and tweeze their hairline higher, making their foreheads appear as large and high as possible. For those who didn’t go completely bare and eggheaded, another brow trend of the time was to dye them red in honor of Queen Elizabeth. Victorian era: If Cara Delevingne had lived during this era, her eyebrows would have been undoubtedly as coveted as they are today—just take a look at this portrait of Florence Nightingale. Make-up was seen as something for “women of ill repute”, so brows were left full and bushy, and the skin bare. But that’s not to say ladies of stature didn’t try to alter their appearance. Stylish European women would often use brow wigs made of furry mouse skin to get that full-brow look.

2 1910s: The idea that make-up was only for “women of the night” quickly became an antiquated notion and commercial cosmetics began popping up. One of the starting points was when a man named T.L Williams witnessed his sister Mabel constantly applying a combination of Vaseline and burnt cork to her eyebrows to make them thicker and more defined. In a stroke of genius, he used a chemistry set to create a similar (and more marketable) concoction that he called Lash-Brow-Iine, which was eventually dubbed Maybelline. 1920s: The Flapper Era marks the true beginning of celebrity obsession as a cultural phenomenon. Women took inspiration from silent movie stars like Louise Brooks and Clara Bow, plucking their brows into thin lines that went out to their temples. In the Coco Chanel era, make-up became bolder than in previous years. What was once considered trashy became a trend as women began to wear pants and more assertive clothing. Wearing make-up was a way of expressing confidence in the male-dominated world of the time. 1930s: Brow trends were shaped by key influencers like the silent movie stars of the ‘20s and ‘30s. These sought-after looks became achievable for ordinary women, especially after legendary Hollywood make-up artist Max Factor started nationally distributing screen cosmetics to the public. The trends reached new heights after he gave Greta Garbo the brow makeover of a lifetime, which involved shaving them off completely and then penciling them back in. The thin movie star-inspired brow of the 1920s was still in, but instead of a straight line across, the arch became rounded in an exaggerated shape that became Greta Garbo’s signature look. However, drawing super skinny lines that look like half circles on your face is pretty strange… 1940s During the wartime era, eyebrow trends returned to a fuller look, but with a very defined arch. Beauties like Lauren Bacall and Grace Kelly lead the way. 1950s This was a great time for fashion and a great time for brows. The only thing that could truly complement Dior’s New Look was a made-up face with bright lips, defined eyes and full, perfectly-groomed brows like Marilyn Monroe’s. During this time, the ideal shape was sculpted with a pronounced arch, like Hollywood starlets whose brows were carefully maintained and arched to frame their faces. 1960s If you thought women had learned their lesson after shaving their brows off and drawing them back on again, think again–although you could never tell in this pic. Supposedly, Sofia Loren’s eyebrows curved down too close to her eyes and made her look “sad”, so she got rid of them completely and penciled them back on using tiny brushstrokes to make them look as natural as possible. 1970s In the decennial flip-flop from skinny to full brows, the disco era reverts back to ultra-thin arches (as seen on Pam Grier) yet thankfully a natural-looking arch. 1980s This was the era of excess. The phrase “bold brows” must have originated in the ‘80s. The pop era brows were left full and natural creating a bold and decadent look. Madonna wore them as dark as possible with platinum hair, while Brooke Shields sported them feathery and naturally askew. 1990s Most every brow how-to you come across these days introduces the subject by lamenting the over-plucking days of the ’90s. It’s hard to think that we would ever regret doing something that Kate Moss championed, but it’s true. The brows were shaped extremely thin. This was also the height of MAC & RuPaul, bleached hair, black hair, black and red lipstick, and skinny eyebrows were everywhere.

3 2000s We started to witness the changing tide in brows around the time the new millennium kicked in. Who better to illustrate it than Anne Hathaway, who had hers plucked on camera in The Princess Diaries. Super-thin sets were officially on the outs, but big, bushy ones weren’t in full force yet either. Instead, we landed somewhere in-between. Brows were shorter, slightly fuller, and had a tube-like shape. Oh, and they were pretty severely arched –because that’s always a good look. 2010s At the moment, we’re seeing a huge trend for women to wear full, bold brows. All women want to replicate the full brow looks worn by Cara Delevingne or Lily Collins. A fuller brow can give you a more youthful appearance and, at the same time, tinting or filling in the brow creates definition and sophistication to anyone’s look. Today and beyond The runway is loaded with various full-brow manifestations: colored, bejeweled, fluffy, feathery, large-and-in-charge etc. Women understand more and more that brows can be a true beauty statement. Make-up artists are letting their imaginations run wild when it comes to brows, and treating them more like an accessory. But if crazy colors and texture aren’t for you, there’s also the flip side of 2016 brow trends. Known as the “no make-up make-up” of brows, they’re meant to look bushy and slightly undone. The trick, however, is to groom them to look that way. Now let’s discover the names of the different parts of the brow. Explain the different parts of the eyebrow and use this terminology to talk about them. It is very important to understand the different parts of the eyelid. Explain the different parts of the eyelid to illustrate where to apply the different make-up products. The eyelid is the largest area on the eye where you apply eyeshadow. The transition areas are the areas of the eyelid just above the crease. The crease is the folded area of the skin just above the eyelid, where it literally forms a crease. The highlight/brow bone is the area just under the brow. The outer v is the outer corner of the eye that extends from the lash line to the crease, forming a sideways V shape. The inner corner is the innermost area of the eye, near the tear duct. The waterline is the area inside the lower eyelid on the inner rim. The lower lash line is the area just under the bottom lashes. Show the eye and ask the audience what the name of each part is. After they have answered, show the name of each part.

4 1. To find the starting point...Position the ruler so that it sits vertically up from the center, or close to the center, of your nostril and intersects with your top brow line. Once you've found this spot, mark it with a vertical line that matches your natural brow thickness and height. Eyebrows look best when they begin with a right angle. Note: if starting at the center of the nostril is too unrealistic for you, then move your start point to the outer edge of the inner nostril instead. 2. To find the arch... Position the ruler so that it sits vertically at, or close to, the outer edge of your iris. Where it crosses your top brow line is where your arch (the peak) should be. When in the correct position, your brow arch can instantly give the illusion of a brow lift. However, if your brows naturally arch either side of this ideal spot, don’t panic. You can easily re-establish your arch point with the help of the right brow product. 3. To find the end... Angle the ruler from the edge of the nostril to the outer corner of the eye. Where the ruler meets your brow is where your brow should end. This point is crucial because it stops your brows from being over-extended, which inadvertently makes you look sad or tired. However, if ending the brow at this point sacrifices your overall brow length, you may need to readjust your start point. To do this, marginally extend it by a few millimeters towards the center of your nostril. Show and explain the different brow shapes Have you ever thought about the shape of your face? Probably not. But knowing whether it’s round, long, square, heart-shaped, diamond-shaped, oval or some other combination is extremely important. Why? The shape of your face not only dictates which eyebrow shapes will look good on you, but also which hairstyle and make-up decisions you should make.  Have you ever noticed how a high forehead on a long face is improved by bangs? Or how a square jaw can be softened by shoulder-length hair? No shape is better than another. The trick is just to find out as much as you can about your own face, and then use that information to enhance it. Here is the guide to discover what your face shape is: OVAL: This is considered to be the ‘perfect’ face shape. Cheekbones are high and well formed, with a soft-angled jaw line and small chin. The length of the forehead is perfectly balanced with the lower part of the face. The face is well proportioned and balanced. Julia Roberts has a beautiful oval face. A face that gracefully tapers toward the chin, wider forehead, prominent cheekbones, an ideal face shape ROUND: For a round face, the forehead, the cheekbones and the chin almost form a circle, which makes the face look rather flat. Kate Winslet has a beautiful round face, giving her gentleness and confidence. Face width and length are almost the same, widest at the cheeks HEART-SHAPED: The face is larger at the top than at the chin, forming a heart shape. It can sometimes seem too long with a slightly pointed chin. The cheekbones are high and sometimes hardly visible due to the width of the face. It is the trendiest face of the moment, made fashionable by Penelope Cruz. Face strongly tapers towards the chin, chin tends to be slightly pointed, forehead maybe a prominent feature SQUARE-SHAPED: Very easy to identify, with a solid bone structure and square jaw line. The forehead is large, the cheekbones flat and only slightly visible. The cheeks are often prominent. Alma, with her beautiful face, is a perfect example of a square shaped face. Forehead, cheekbones and jawline almost the same width, square and bony jawline is a prominent feature DIAMOND-SHAPED: Not as common as other face shapes The diamond-shaped face has some features in common with the heart-shaped face, with its wide cheekbones and a chin that is usually narrow and pointed. This face shape gives Daria her sensuality and femininity, highly angular and somewhat bony face, widest at the temples Not as common as other face shapes

5 The color you use to make-up your brows is very importantThe color you use to make-up your brows is very important. A darker color than your natural hair color will add a touch of sophistication but it may give you a harsh look at the same time. Use this slide to find the perfect shade by matching hair color to the right make-up product. The right tools will help you to achieve the perfect eyebrow make-up. The first step is very simple: you need to brush your eyebrows. After you have brushed your brows, you can trim any long hairs that stray outside the natural line of your brows using scissors. Then use tweezers to remove hair growth outside the natural line of your brows. Explain the eyebrow craze: Eyebrows have a true purpose for being—to help keep sweat out of our eyes, and convey a wide range of emotion through facial expression. But they've also had a starring role in beauty trends for thousands of years. Show the different looks and trends you can offer customers at the POS. The natural look doesn’t require make-up: just brush brows and add (at the same time) a transparent gel to set hair. For this look, you need to intensify the other parts of the face like the eyelids, lips or cheeks to create contrast between the nude brows and the rest of the face. The lashes are especially important; they need volume and separation to open up the eyes. Especially for blond and very blond hair, this look adds luminosity. You can use a brow powder or eyeshadow in a very light color to structure the brows. Avoid leaving excess product. Another useful tip for this make-up result is to use La Base Hydra Glow and apply it with a brush on lashes. This adds freshness and transparency while emphasizing the lightness of the hair. To accentuate this look, create a glowing effect on the eyelid and use strobing on the face.

6 This is a stronger look. The shape of the eyebrows is perfect and very well-defined. The ideal method is to use a pencil to define the contour of the brows and then fill in the inner part between these two lines with a powder or gel texture for high coverage. You need to add a thin stroke of light on the brow bone to create contrast and enhance the shape created on the brows. Pour obtenir cet effet, brosser les sourcils à rebrousse-poil. Séparer les poils et les fixer en appliquant un gel transparent. Une fois le gel sec, terminer en dessinant de fines lignes verticales à partir de la base des sourcils. A new trend! See the next slide for how to achieve it. Use a wet shade from the Hypnôse palette and apply directly on the eyebrow to create colored brows. You can blend the pigments with EFFACERNES to create different colored textures. Apply and leave to dry on the hair of the eyebrows. For easy and long-lasting application, color in your brows using Hypnôse Ombre Stylo. Graphic brows can be created by using Artliner directly on the brows. You can use Monsieur Big eyebrow pencil to create a blending effect, then set with powder.

7 We all know that a very precise, graphic eyebrow sculpts and lengthens the eyes, giving them character and definition. Steps: Brush and style the eyebrows Structure the eyebrows by drawing clean lines around them Apply color to the entire eyebrow to obtain a graphic, solid line Fill in the inner part of the lines created in Step 2 For a perfectly defined and structured result, apply a light shade on the brow bone Light is very important to enhance brow definition. Create contrast with the structure of the brows by applying light on the brow bone. After talking about different trends in the past and present, it is important to clarify Lancôme’s style right now so you can offer make-up looks for brows at the POS. BAs and make-up artists have to be in the know when it comes to trends. This means you’ll be able to talk in a professional way with our customers, especially with make-up addicts and millennials looking for the latest trends and make-up secrets. After talking with your customer, you will need to adapt your application to her mood and personality. Share your comments and professional advice while taking the customer’s needs and wishes into account to achieve the perfect make-up look for her brows. Remember that you are representing the Brand, so you need to create looks according to Lancôme values. The result should be chic, French, effortless and easy for the customer to recreate by herself. Use the démi-demo TM technique to coach the customer in how to achieve the brow look. Our Muses can be used as an example of the Lancôme way to define brows. Now let’s talk about the brow looks. Long and natural brows. Naturally defined, Julia’s brows are structured with a pencil and then brushed to create the most natural finish.

8 Kate prefers more definition and a perfect shapeKate prefers more definition and a perfect shape. She loves a gel texture, and mixes pens and gels to set the hairs in place. She loves to add a touch of light on the brow bone. Lily has bold brows and loves definition and structure. At the same time, she creates a bushy effect, which gives her a strong sensuality and a wild child attitude. Mister Big is the ideal product for Lily’s brows. Lupita is the master of chic eyebrows. She has a perfect shape —not too thin, not too thick—for flawless brows. She loves to create contrast between the dark color of her brows and the light on her brow bone. Le Crayon Sourcils is her preferred tool. Isabella prefers a natural, brushed effect on her brows. Sourcils Styler helps her to naturally define the color of her brows and set them in place. Penelope creates a sensual look on brows. Neat and bold, she matches them to her natural hair color. Sourcils Definition is the best product for Penelope’s brows. Taylor creates a bushy look on brows. Young and modern, “rebellious” and bold, she matches them to her natural hair color. Mister Big help her to easily and quickly intensify her brows and Sourcils Styler helps to set the results.