1 Integrated HortiProcessingS Sundara Rajan, CEO Janani Foods (P) Ltd

2 The Journey so far

3 The Scenario 40% of farmers want to quit farmingFarmers lose money and commit suicides but Agri Business is 20% CAGR Farmers get only 30% of what you pay for fruits and vegetables 35% of fruits and vegetables perish in farms only – staggering Rs.1.00 Lakh Crores rupees loss every year Produce from farmers change 7 to 10 hands before it reach you Containers after containers are returned

4 You Know Crores and Crores are spent on agriculture by GovernmentsNew Technologies are developed by Researchers Information and Communication technology are slowly reaching villages Mckinsey Sees India As “ Worlds Food Factory ” However..

5 The Solution  Janani’s Technology InnovationIntegrating various technologies in Agri Sciences, Cold Chain, Food processing and IT for Agriculture Under One Platform To provide end-2-end services and products to Small farmers and Buyers of horticulture produce Linking the Dots to make a Chain and Bridge the gaps to add value

6 The Value Chain National & Global MarketsIncreased Productivity and Quality Reducing Post Harvest Losses Logistics Support Services Increasing Shelf Life Converting to value added processed foods National & Global Markets

7 The Project Create and operate a Value Chain for Fruits,Vegetables and Spices Produce, Manufacture and Market Fresh Produce Fresh-n-Cut Fruits and Vegetables Value Added Processed Food Products Adoption of latest technologies Reduce Post Harvest Losses by 30% Increase Farm Income by 15% Increase Produce Shelf Life by minimum 3 fold Product Quality meeting global standards Janani and Investors will set foot print In National and Global Markets

8 Value to Farmers Agro Advisory Services Farm RegistrationCrop Observation by Field Executive Uploading Data Photograph of problems Agro Advisory Services Scientists analyzing Pests Quality Crop Scientists sending advice Farmer receiving SMS Farmer Following Advice

9 Value through Farmer Group KiosksPre-cooling Collection Center Kiosk Agro Advisory Input Sales Information services Training

10 Value through Farmer Producer Company’s Aggregation CentersEquipment Hiring Center Vermi Composting Pre-cooling and Ripening chambers Integrated Pack House

11 Value through Technology AdaptionControlled Atmospheric Storage e-Auction Platform Modified Atmospheric Packaging e-Quality Assaying High Pressure Packaging Food Processing

12 Fresh-n-Cut MAP Samples

13 Map Whole Samples

14 Value Added Products

15 Marketing Strategies Processed 5% FMCG Distribution channels MAP/ HPP15% Large Format Retail Chains Dedicated Channels CA/Cold Stored 45% Traders Processors Fresh Direct 35%

16 Investment required for Rs. (Cr) US$ (M) Project Infra Cost  Investment required for Rs. (Cr) US$ (M) Janani's Cold Chain + Proccessing 258.00 40.00 Farmer Producer Companies 172.00 30.00 Farmer Group Kiosks 86.00 10.00 Total 516.00 80.00 Investment at 250 Crores helps to create investor to own a project of 500 crores without diluting their stake

17 Investment Break-up (Rs. In Crores)State-1 Year - 1 Year - 2 Year - 3 Year - 4 Year - 5 Total Land & Building 15.50 6.00 9.00 3.00 36.50 Plant and Machinery 88.62 12.17 34.47 9.31 153.88 Working Capital 37.08 6.45 43.53 Startup expenses 8.69 1.50 2.25 0.75 13.93 Human Resources 10.00 159.89 26.12 45.72 13.06 257.85 Investment is staggered over a period; for the convenience of investors 80% of investment is in fixed assets

18 Quarter beginning 1 2 3 4 5 6 7 8 9 Investments 59.00 92.00 12.00Investment – Quarter wise Break Up (Rs. In Cr) Quarter beginning 1 2 3 4 5 6 7 8 9 Investments 59.00 92.00 12.00 30.00 9.00 0.00 35.00

19 Operational Financials (Rs. In Crores)

20 Project Planning MilestonesActivity Year-1 Month Start 1 2 3 4 5 6 7 8 9 10 11 12 DPR approved by Govt Farmer Level Field Operations Task Force appointed by Govt Identify the Villages Forming Farmer Groups Forming Farmer Producer Companies Operationalizing Kiosks Operationalizing FPCs Commencement of Procurement/Direct Marketing Infrastructure Creation Controlled Atmospheric Storage Possession of the Land for Controlled Atmospheric Storage Units Finalizing the Technical/Financial details and awarding contract Operationalization of CA Unit Processing Unit Possession of the Land for Processing Unit Operationalization of Process Unit Financials Signing of Agreements with Investors Receiving first tranche of investment Receiving the Debt from the banks Receiving the 2nd tranche of investment Receiving the 3rd tranche of investment Year-2 Year-3 Year-4 Qtr-1 Qtr-2 Qtr-3 Qtr-4 13 Capacity Addition in Processing Unit

21 The Competition and Janani’s edgeThe Competition is fragmented Local Traders and Money Lenders NGOs Corporates like ITC, Mahindra, eCommerce Platforms Janani’s Strength Farmers’ shareholding and stake holding end-2-end Services Technologies

22 The Risks and MitigationMitigations Farmers’ resistance to supply Different geographies and produce weather related issue Operating in 2 different States Technology scale up issues Pilot in 2 clusters only in 1st year to understood and address the issues Delay in getting Government Funds Raising higher investors’ capital Spoilage Consolidation Cold Storage Transport Marketing strategies Insurance coverage will be part of the protection over and above operational mitigation strategies

23 Company Overview In Agri Business since 2005Piloted various models in Warangal and Khammam Districts Consultancy Services in IT for Agri Smart Rural Aggregator Platform with IBM eQuality Assaying Equipments with C-DAC , Kolkata, Dept. of DeiTY, GOI Mr Sundara Rajan, CEO Adjudged as one of Best Rural Marketing Professional in 2015 Member of National Agri Committee of FICCI, New Delhi Member of Telengana Agri Committee of FICCI, Telengana

24 Major Projects with Govt. Experienced in handling large projectsChilies Quality Improvement Programme With the Horticulture Department of Government of Andhra Pradesh Provided Integrated Pest Management (IPM) advisories Touch base with 20,000 farmers Advisories in Telugu through over 5,00,000 SMSs 402 Village Level Training Programmes by Expert Scientists Establishing eQuality based eAuction Platform for Chilies in Jan 2017 with partnership of Govt. of AP and C-DAC Kolkata in Sattenapalli Market Yard Experienced in handling large projects

25 Team Janani Advisors Dr P Krishna Reddy – Professor, IIIT, Hyderabad – IT for Agri Dr Bhaskar Reddy – Retd Director Research, ANGRAU – Agro Advisory Dr Ganesh Ramamurthy – Head (Quality and Weather Division), NCML-Hyd – Quality Assurance and Weather based Advisories Dr Nabarun Bhattacharya – Associate Director, C-DAC, Kolkata – Electronic Quality Assaying Dr Chandrasekara, Dy Director, MANAGE, Hyderabad – Kiosks and FPCs Lt. Col Niranjan Pandey - Retd. From IBM Bangalore – Rural IT Platform Mr Seshu and Mr Janardhan – Food Processing Mr Raman – Finance and Legal

26 JANANI’S STRATEGIC PARTNERSProven concepts, processes and technologies

27 Recruiting to create a base of multi-cultural baseHuman Resources Planning No. of Employment to be generated Unit Year-1 Year-2 Year-3 Year-4 Year-5 Year-6 Farmer Group - Kiosks 105 357 735 945 966 987 Farmer Producer Companies 320 832 1088 1216 1472 1536 Controlled Atmospheric Storage Centers 35 210 245 280 Central Processing Plants 541 901 1081 Corporate Office 75 101 Total for the Project 1076 2296 3215 3553 3865 3985 Recruiting to create a base of multi-cultural base

28 Top Preference – Andhra PradeshStatus Priority -1 Andhra Pradesh Karnataka Rajasthan Priority -2 Haryana Jharkhand Priority -3 Telengana, Madhya Pradesh Gujarat Top Preference – Andhra Pradesh

29 In addition to a profitable share holdingThe Investors Owns In addition to a profitable share holding 1. IP Rights for e-Assaying Equipments 2. Process formula on CA, MAP and HPP Technologies 3. Co-owning SRAP Platform with IBM 4. Data generated from farm to market 5. ICT Network

30 Janani farmers will become Benefits to Farmers Standard of Living Economic upliftment Capacity Building Janani farmers will become Knowledge centre / role model for the village Well-informed Self-sustained

31 Investors’ ProtectionInsurance of farmers, crop insurance will be provided to mitigate the risks. This can be planned through a non-profit organization where farmers can be registered and we can open this for tie-up with University and for receipt of grants The investment is broadly into Tangible assets and hence very much visible for the investors. With two projects – one in north, and one in South – it is balanced and any operational exigencies including seasonal vagaries, if any, can be managed Multi-cultural staff base will ensure crossing over any localized threat Investors will be owning the License with the Government with their stake in JV established

32 Improved quality of life to our farmersExpected Outcomes More Money to farmers  +15% Post Harvest Losses  - 30% Produce Shelf Life  3x Investment in infrastructure  Rs Crores Over 100 Collection Centers Approximately 50 Farmer Producer Companies Employment Generation  Return on Investment to Investors 4x (after 5 years) Reduced cost of procurement to Traders/Processors 15% Consumers Delight Improved quality of life to our farmers

33 The Exit Routes Public Issue after 3 to 4 years Liquidation in the next round of fund raising with premium Mergers Promoters’ buy back

34 What are we waiting for? Let’s Revolutionize Indian Horticulture Jai Kisan – Jai Hind

35 Controlled Atmospheric StorageCustomized cold storage Controlled atmosphere storage is a system for holding produce in an atmosphere that differs substantially from normal air in respect to CO2 and O2 levels. This helps to increase the shelf life of the produce many folds. Each Center holds 500 MT under CA and 1500 MT under customized cold storage

36 Modified Atmospheric PackagingInner packaging atmosphere is modified to meet the specific needs of the particular product for longer shelf life Improves shelf-life from few days to few months depending on product category

37 High Pressure ProcessingIn High Pressure Packing (HPP) the micro organisms which deteriorates the product quality are removed by pressurizing the products under final packaging up to 6000 Bars Vitamin and aroma profiles are well preserved Treatment in final consumer packaging ensures food safety

38 Focus Crops Fruits Spices Vegetables Mango Dry Red Chilies BrinjalCarrot Guava Turmeric Cabbage Water Melon Sapota Azwain Cucumber Musk Melon Pomegranate Coriander Ladies Finger Beans Lemon Amla Tomato Cauliflower Citrus (Mosambi & Orange) Onion Leafy Vegetables Potato Curry Leaves

39 Year wise Investments (Rs. Cr)Total FG Kiosks 10.28 20.56 34.96 6.17 4.11 86.37 FPCs 20.44 40.87 69.49 12.26 8.17 171.67 Cold Chain + Processing 146.83 26.12 58.78 0.00 13.06 257.85 177.55 87.56 163.23 30.72 31.49 25.35 515.89

40 Infrastructure Plans Year - 1 Year - 2 Year - 3 Year - 4 Year - 5Year - 1 Year - 2 Year - 3 Year - 4 Year - 5 Year - 6 Total No. of Kiosks 15 30 51 9 6 126 No. of FPCs 5 10 17 3 2 42 No. of CA Units 4 1

41 Capacity Creations of Project (per State)Village Collection Centers 125 Mandal Aggregation Centers (FPCs) 40 Cold Storage Capacity MT 15000 CA Capacity 4000 MAP Capacity 18000 HPP Capacity 7500 Value Addition Plant Capacity 1600

42 Project Impact in a StateAdditional Revenue to Farmers over a period of 6 years (Rs. Cr) Additional Income to farmers by increased productivity, quality and price realization 336.08 Addnl. Income to farmers through Kiosk Operations 145.62 Addnl. Income to farmers through Farmer Producer Company operations 774.02 Total Additional income to farmers through the project

43 Smart Village AgriEcoSystem PlatformServices Agro Advisories Quality Assurance Direct Market Linkages Quality Input Supplies Financial Assistance e-Governance Organizations Agriculture based Corporates Government Agencies Financial Institutions Marketing Channels Universities / Research Institutions Farmer Groups / Farmer Producer Companies Resources Seeds, Fertilizers, Pesticides Equipment, Labors Logistics Scientific Knowledge Finance Technology Janani Agro Advisory System IBM Smart Rural Aggregator Platform C-DAC eQuality Assaying NCDEX Auction Platform e-Kiosks Farmers