1 Massachusetts International Trade & Media Visits Year in review: 2016 – 2017
2 International FAM Program: OverviewThe Massachusetts Office of Travel & Tourism has a very robust international public relations and marketing program that brings qualified journalists and travel trade professionals to Massachusetts. MOTT’s representation in 11 global markets including: Canada, China, United Kingdom, France, Germany, Ireland, Italy, Japan, Scandinavia, Australia/New Zealand and India, keeps our FAM schedule continuous and busy. We rely on support from partners like you to help make our FAMs successful. 2016: 44 Total FAMs, 211 FAM Participants, 16 Countries 2017-YTD: 33 Total FAMs, 133 FAM Participants, 12 Countries July 2016 – November 2016: 125 Articles, Estimated Earned Media Value $8,205,592
3 International Media Results: Notable Coverage 2016Canada, “The New Face of Boston”, by Rick McGinnis, Toronto Star, 1 October 2016. France, “Nouvelle-Angleterre, nouvelle donne”, by Cécile Balavoine, Voyages d’Affaires, September 2016. Portugal, “Livre e Pioneira / Free and Pioneering”, by Maria Ana Ventura, UP Inflight Magazine TAP Portugal, June 2016. Japan, “Boston: Walden or Life in the woods”, JAL Skyward Inflight Magazine, November 2016. Scandinavia, “Hvalfest i USA: På besøg hos havets præsidenter / Whale party in USA: Visiting the presidents of the ocean”, by Jan Aagaard, Berlingske Tidende, November 2016. New Zealand, “Follow the Light, A Road Trip Through New England: The Old & The New”, by Audrey Young, New Zealand Herald, 22 November 2016. Germany, “Airberlin fliegt ohne Stopp von Düsseldorf nach Boston” by Philip Rose, derwesten.de, 18 June 2016. United Kingdom, “Green Living, East Coast Style” by Hazel Sheffield, Evening Standard, 25 April 2016. Italy, “Sognando il Massachusett”, by Silvana Benedetti and Massimo Dubini, Caravan e Camper GranTurismo, February United Kingdom, “Boston guide: hotels, restaurants and things to do” By Cat-Harvey Jenner, Cosmopolitan UK, 12 December Sweden, “Little Italy I Boston”, by Malin Hefvelin, RES, September Ireland, “On the Waterfront”, by Aine Greaney, SAGA, Aer Lingus Inflight-Magazine, August 2016.
4 International Media Results: Notable Coverage 2016Voyage des Affairs (France): Sept. 2016: 43,152 copies / 190,000 readers / Ad Value : $480,902 18 Pages / Audience: high revenue, business traveler, 56% deciders Skyward (Japan): Nov issue /13 pages Earned Media Value: Approximately. $286,666 Berlingske Tidende (Nordic): Nov 2016 / 7 Pages Reach: 187,370 Value: $113,890
5 2017-YTD highlights: International press & Trade VisitsMedia Travel Trade Italy, TAP Portugal Winter Travel / Valentine’s Day Romance Themed Group Media FAM, February 2017 Germany, Air Berlin Bloggers Influencer Group Media FAM, May 2017 France, Delta Airlines Maritime Themed Group Media FAM, March 2017 United Kingdom, N by Norwegian In-flight Magazine FAM, April 2017 Germany, BrandUSA Iceland Air Group Media FAM, March 2017 Ireland, Neil Cotter, The Irish Sun, Individual Media FAM, April 2017 Scotland, Connor Boylan, Scottish Sun Media FAM, June 2017 Italy, Venturini Media Project FAM, May-June 2017 United Kingdom, Delta / Virgin Airlines – Group Trade Senior Staff/Product Managers FAM, April 2017 United Kingdom, Dnata Gold Medal Mega FAM, March 2017 Scandinavia, FDM Staff Group Trade FAM, April 2017 United Kingdom, Virgin Airlines Manchester-BOS Inaugural DNE Group Trade FAM, March 2017 Germany, Aer Lingus – Hartford DNE Group Trade FAM, May 2017 India, Brand USA Pre-IPW Travel Trade FAM, May-June 2017 New Zealand, United Airlines Travel Agent Incentive FAM, June 2017 China, Brand USA MICE Post-IPW Trade FAM, June 2017
6 Thank you for your continued support and partnership