1 Membership/Foundation SeminarDistrict 5220

2 Working together... ..We’ll get the job done by doing good and having fun!

3 BUILD MEMBERSHIP Recruit new members Retain Existing Members Organize New Clubs

4 DIANA BARDEN District Membership ChairmanRECRUITMENT DIANA BARDEN District Membership Chairman

5 THE BLUEPRINT Club goal + 8% Net Reduce losses to 8%+200 members by May 1, 2008 Club goal + 8% Net Reduce losses to 8% Add 2 – 3 New Clubs

6 What are we building? What’s our budget? UNDER CONSTRUCTIONMembership? Fundraising? Service Project? What’s our budget? Who’s going to build it?

7 What’s the estimated completion date?How will we know when it’s finished? Will it be fun?

8 WHAT IS YOUR LONG RANGE PLAN?IS IT BEING IMPLEMENTED?

9 2,418 Rotarians FROM THE GROUND UPAs of July 1, 2007 – District 5220 has 2,418 Rotarians

10 D-5220 MEMBERSHIP Source: RI Official Directory

11 Can’t Build if you Can’t MeasureRI-CAS/ RI Member Access Attendance Mailing Labels – lists Rotary Times Rotarian Magazine Committee Chairs Foundation Giving per Capita % Growth - % Loss

12 RESOURCES SID LOSHER, 209-545-0853 DON MURPHY, 209-545-1178DISTRICT DATABASE CHAIRMAN SID LOSHER, DISTRICT ATTENDANCE CHAIRMAN DON MURPHY,

13 Do it because It’s the Right Thing to do!

14 WHY ADD ON? More knowledge More talent More energy More resources“There is a lot of work to do in our communities at home and around the world. Adding members will help us get the job done and enjoy the fellowship along the way.” Dick Wyatt, DG

15 10 Year Guarantee. Take a look around10 Year Guarantee? Take a look around Who’s going to build those playgrounds, cook those crabs, and help those kids

16 RETOOL STRATEGIES What do Younger Members Want? Hands on ProjectsInstant Communication Flexibility Respect of Time Affordability

17 VALUE PROPOSITION VALUE PROPOSITION:A persuasive statement of what you have to offer focused on the audience, not on the organization.

18 DIVERSITY Born prior to 1945 - “The Greatest Generation” DutyConformity Do a good job Dedication Suffered hard times and prosperity Earn Seniority

19 BABY BOOMERS Born 1945 – 1960 Live to work Defined by work CompetitiveLike to Network and interact with similar people Believe they can change the world Want meaning and a chance to give back

20 Generation X BORN 1965 – 1979 Work for Life Want Balance IndependentSelf Reliant Skeptical Time matters It’s about Family, Time, Focus

21 GENERATION Y BORN 1980 FORWARD Balance Work and Life Team OrientedInternationally Focused Do Volunteer Work Online – all the time

22 VALUE PROPOSITION VALUE PROPOSITION:A persuasive statement of what you have to offer focused on the audience, not on the organization.

23 Know what to look For Look for people who are already “Rotarians”.Spouses, Children and Grandchildren of Rotarians People who want to have fun and do good!

24 ALUMNI District Alumni Chairman – Craig SandsFormer Rotaractors GSE Team Members RYLA Awardees Youth Exchange Participants Ambassadorial Scholars

25 Where to Look??? Family & Friends Business Associates & ContactsChamber of Commerce Telephone Directory Program Speakers

26 Promote Rotary Good Public Relations attracts membersPublic Relations gains support for projects Publicize your projects and events Take club brochures to the local Chamber of Commerce and libraries Build a Website

27 Share Rotary Put the 4-Way Test in all your schoolsTake outdated Rotarian Magazines to work, or order a subscription for the Library Partner on projects with other organizations Seek opportunities for TV spots

28 ASK-ASK-ASK ASK prospective member to Rotary meetingOffer to pick them up ASK prospective member to help on a club project or fundraiser. Give prospective member a copy of The Rotarian Give prospective member a club brochure and/or “This is Rotary”

29 BONUS FOR BUILDER Recognize the sponsor

30 BOB HARMON District Extension ChairmanNEW CLUBS BOB HARMON District Extension Chairman

31 PAUL P. HARRIS

32 Club Extension 1905 – World’s First Rotary Club – The Rotary Club of Chicago Second Club – San Francisco 2007 – 32,000 Clubs in 200 countries and over 1.2 million Rotarians

33 NEW CLUBS WHO, WHAT, WHEN, WHERE, HOW AND . . . W H Y

34 CREATING NEW CLUBS

35 D-5220 NEW CLUBS 2000 2001 2002 2005 Galt Sunrise SalidaWest Calaveras 2002 Lathrop Sunrise Oakdale Sunrise 2005 Angels Camp Centennial

36 NEW CLUBS Opportunity for more people to participate in Rotary by offering more options in your community: Time of day Day of Week Location Club Size Open Classifications

37 PLAN FOR ACTION Understand demographicsCheck Publication “Organizing New Clubs” Goals & Strategy Be open to change Look for opportunities Use the media

38 Change Happens Vancouver Chinatown reflects the communityNew Club – Fresno Latino – already has 38 members No meal - afternoon clubs 4 or 5 p.m. Bainbridge Island meets for lunch and again for dinner – doubled membership E-Clubs meet online

39 ROTARY IS A GIFT Your town is better because of RotaryGive your community a gift – MORE hands, MORE fellowship, MORE ethical conduct, MORE World Understanding and Peace.

40 NO LIMITS

41 RI President Wilf Wilkinson“Sometimes a club will die because it hasn’t recruited enough young people. But, as long as we keep forming new clubs, we overcome that.”

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43 PATTY LEA District Retention Chairman

44 D-5220 MEMBERSHIP Source: RI Official Directory

45 What DATA do we have aboutRETENTION

46 FEELS LIKE CLUBS ARE SPINNING THEIR WHEELS

47 RETAINING QUALITY ROTARIANSWhat do we know about the difficulty of RETENTION?

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49 TURNOVER-LOSS Turnover-loss is greater than the 10% “common wisdom”15 – 18% Almost 25% in jeopardy WHAT LOSS RATE IS OKAY?

50 Many Rotarians are New to Rotary40% of North American Rotarians have been members for less than 5 years

51 FIRST FIVE 62% of departing Rotarians have been Rotarians less than 5 years. 35% of departing Rotarians have been members less than 3 years.

52 YEAR TWO Biggest losses in people occur in the 2nd year of membershipBiggest losses in (new) Rotary Clubs occur in their 2nd year of existence.

53 WHY? Closed mind of leadership Disorganized and poorly managed clubsCosts – including meals, contributions, and all other costs Source: Zone 23 Survey

54 OTHER REASONS INVOLVEMENT! Not satisfied with service opportunities – personal involvement Not satisfied with fellowship

55 “COMMON WISDOM” WHY PEOPLE LEAVE ROTARYBusiness demands Family demands Health Why are answers different in anonymous surveys??

56 QUALITY INSPECTION Do meetings start and end on TIME?Are programs INTERESTING? Do members feel INVOLVED? Good FOOD – Good PRICE? Are members asked for NEW IDEAS?

57 RETENTION IDEAS Establish a “buddy” system Send a “Missing You” cardMake a phone call – “Are you Okay?”

58 MORE IDEAS… Hold Orientation Meetings for new members – Explain Costs & Expectations Provide a knowledgeable Mentor

59 Induct New Members with Dignity

60 INCLUDE EVERYONE! Rotary Information Minutes – take turnsHave members (new & existing) give Classification Talks Have Club Assemblies for ALL members

61 DO IT YOURSELF ABC’s of Rotary The Rotarian Magazine Rotary Basics80% of Rotarians know little about Rotary ABC’s of Rotary The Rotarian Magazine Rotary Basics New Member Proposal Process The Rotary Foundation Quick Facts

62 DON’T HIT YOURSELF IN THE FOOTInvolve Family of Rotary Have Relevant Programs Do Hands-on Projects Make Time for Fellowship End the meeting on Time Have Fun!

63 DON’T FORGET RULE # 1 HAVE FUN!

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65 100 200 300 400 500 ROTARY JEOPARDY YOUR CLUB TRF ROTARY INTN’LDISTRICT 5220 HODGE PODGE 100 200 300 400 500

66 RI PRESIDENT WILF WILKENSON“Rotary Shares and each of us must take it upon ourselves individually to share the gift of Rotary membership with one new person – this year, and every year to come.”

67 MGM Member Get Member Membership is Everyone’s Job“Every Rotarian – Every Year” Membership is Everyone’s Job Go to for Job Kit Instill Expectation in every new member

68 LET’S ALL HELP BUILD ROTARY !Get your ASK in Gear!

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