1 Networking & Your Job Search – Hands On LinkedInWelcome to: Networking & Your Job Search – Hands On LinkedIn

2 A&FRC Marketing Bathrooms Breaks Smoking Areas Cell phones SIPClass Administration A&FRC Marketing Bathrooms Breaks Smoking Areas Cell phones SIP

3 Transition Being patient - 66% Start preparing early - 65% According to recent data collected from military veterans*, 5 of the most important elements of the military-to-civilian transition process are:  Networking  - 68%  Being patient - 66%   Start preparing early - 65%   Have a transition plan - 59%   Translate military skills - 59% * information collected on-line from by Military-Transition.org with data indicating the percentage of veterans that claimed this element to be “extremely important” in the transition process. 

4 Why Network?

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6 Recruiters Cost Job Board Costs:Average cost to hire a candidate = $3,000 Job Board Costs: Monster = $18K for 4 recruiters over 1 year CareerBuilder = $20K for 4 recruiters over 1 year LinkedIn = $195 for 30 days (Recruiter License) Job Slots – 15 slots = $28K/year Indeed = Post for free but pay per click Glassdoor = $7K for 4 recruiters over 1 year Bullhorn Reach = 2 job postings for free

7 Who are you? Tag Line Elevator Pitch Branding Statement“Seasoned project manager who excels at identifying and solving problems” Elevator Pitch “I am a seasoned project manager with experience enhanced through service in the Air Force. I have been recognized for my unique ability to creatively solve problems. I interested in how we can do business together .” Branding Statement “I have a documented track record of business development, operational planning, and leadership. My ability to find solutions that lead to success, foster team cohesion, and work with a high degree of integrity. I have led the Air Force in projects that have saved the government over $15M.”

8 Branding Yourself What is a Brand?The powerful, clear, positive idea that comes to mind whenever other people think of you. It is what you stand for – the values, abilities, and actions that others associate with you. Professional makeup designed for the purpose of influencing how others perceive you , and turning that perception into opportunity.

9 People Brand Themselves TooThink about the way the following people have branded themselves: Michael Jordan Steve Jobs Jimmy Fallon Miley Cyrus

10 Define Yourself & Become an ExpertWho are you? Use words like: collaborative, resourceful, flexible, forward-thinking, connected, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, loyal, etc. Create your branding statement: I help people to transform their businesses, their careers and their lives. I employ cutting-edge technologies to speed manufacturing so companies can grow revenues, cut costs and increase profits.

11 Social Media 1. Social vs. Professional – Friends & Family can help2. Update your profile 3. Post content relevant to your job search 4. Find and follow companies 5. 25% of recruiters vet candidates on Facebook 6. Define who you are as a person

12 Social Media 1. Use your real name for account (@johndoe)2. Profile with branding statement and link to LI account 3. Implemented your branding statement 4. Same picture as LI 5. Professional tweets only 6. Follow companies and experts 7. Professional tweets & re-tweets only

13 LinkedIn

14 LinkedIn

15 LinkedIn

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17 Premium Service Featured Applicant Status - Your name is first when you apply for a job. Job Search Badge – Shows you are looking for a job. Profile Views - Shows everyone that has viewed your profile in the last 90 days. InMail – 5 InMails per month. Can be carried over. Advanced Search – Fine tune your search for people and companies. Open Network – Allow anyone to connect with you. Competition Level – See where you stand with the competition before you apply for a job.

18 LinkedIn Privacy & Settings Profile Updates – on/off Accounts PrivacyCommunication Customized URL Groups

19 LinkedIn All-Star LinkedIn ProfileUsers with complete profiles are 40 times more likely to receive opportunities through LinkedIn than someone with an incomplete profile. Complete profiles rank higher in LinkedIn’s search results. LinkedIn wants to ensure their search results are accurate and so they promote profiles that are completely filled out ahead of profiles that are incomplete.

20 LinkedIn How to Obtain an All-Star LinkedIn ProfileWhat does it take to achieve a perfect LinkedIn profile that ranks All-Star profile strength? Your industry and location An up-to-date current position (with a description) Two past positions Your education Your skills (minimum of 3) A profile photo At least 50 connections

21 Social Media LinkedIn Profile Picture….which one?

22 LinkedIn In a study conducted by TheLadders an eye tracking heatmap shows that recruiters spend 19%of the total time they spend on your profile looking at your picture. Then, your current job position and education are glanced at, but not so much time is spent on your skills, specialties or older work experiences. 

23 LinkedIn Your Name Within your name you get 40 characters. (The first place LinkedIn looks for keywords is in your name field) Don’t add too many keywords

24 LinkedIn The Header The Headline gets 120 characters. (extra weighting in search algorithm) A. Mary Smith Transitioning Military Member ----- or ----- B. Mary Smith Experienced Marketing Professional C. Mary Smith Strategic/Product Marketing Analyst w/5 Years in Consumer Products (B2C): Market Assessment and Competitive Positioning Location & Industry

25 LinkedIn The Summary Gets 2000 characters.The digital first impression Does it have spice? Is it authentic? Where is the value? How is it formatted? Are there keywords? Ready/Set/Action

26 LinkedIn The Summary Victories: A sentence for each significant accomplishment. VPs (Values & Passions): What inspires your; describe your core principles? Valiant Superpowers: What can you do better than anyone else? Vital Statistics: Quantifiable facts; interesting figures. Verve: What makes you different/unique? Can be quirky but professional. Validation: A quote from someone else or a special award.

27 LinkedIn The ExperienceJob Title – 100 characters (extra weighting in search algorithm) Description: 2-3 sentence overview (paragraph) with 2-3 accomplishments (bullets). Front load achievements Use action verbs Use keywords Demilitarize Less is more Proper grammar and spelling

28 LinkedIn Skills & Endorsements Extra weighting in search algorithm50 skills to be endorsed, make them count! Allows connections to quickly affirm your skills and expertise Keep skills relevant and up to date

29 LinkedIn RecommendationsThey solidify you as a person, employee, and talent. Very important to your profile. You can ask your connections to write a recommendation of your work that you can display on your profile: Go to your profile and click the down arrow to the right of the button near your profile picture. Click Ask to be recommended from the dropdown. Follow the prompts to request the recommendation. Click Send.

30 LinkedIn Recommendations Hi [first name],I hope all is well with you. I am preparing to depart from the military and pursue a civilian career. I have been reflecting on my past accomplishments and I really enjoyed working with you on/at [project/company], and I was wondering if you would write a brief LinkedIn recommendation of my work. I'd love it if you could touch on Y initiative and our collaboration on Z. Just three to five sentences is all I'm after. I know a recommendation from you will significantly elevate my profile. I greatly appreciate your time, and hope to hear from you soon. Thank you, [your name]

31 LinkedIn Connections 50 connections for a complete profile and 500 connections to be taken serious. Always add to the connection request. Connect to 2nd degrees (co-workers, peers, recruiters, decision makers). Participate, Post, Participate. Save connection templates for future use.

32 LinkedIn Build Your Network Scott Raether – AFRC Jason Boone – SAICDonna Baylor – TAP Lisa Herbert – Accenture Federal Svc Brian Scott – Adaptive Solutions Matt Miller – ADB Companies Ken Miller – Air Products Chris Walton – Apex Systems Dean Espenschied – Archer Daniels Ashley Maetas – Ascent, LLC Katelyn Blair – BJC JD Skaggs – BJC Chris Coughlin – Beacon Hill John Wesley – BNSF Railway Bunge – Samantha Graham DeAnn Mooney – C5T Sanford Artman – CASY/MSCCN Brian Draper – Centene Sean Sawyers – Chameleon Integrated Ola Ayeni – Claim Academy Corey Williams – Combined Insurance Andrea Sanderson – Defense Intel Agency Ann Heinly – Enterprise Patrick Christie – Express Scripts Christine Wojda – Jet Aviation Jay Miller – MasterCard Chris Anderson – Mercy Hospital John Hansley – Monsanto Alejandro Cornejo – Monsanto Brian Dillard – NGA Lewis Collins – NJVC Jonas Patterson – NJVC Linda Hoffman – PNC Bank Anna Carr – Rose International

33 Go to Preferences and LinkedIn Jobs. Job Search – Open Candidates Go to Preferences and LinkedIn Jobs. Fill in some brief information about the types of roles you are interested in. Now, you can privately indicate to recruiters on LinkedIn you are searching for employment

34 LinkedIn Direct Networking LinkedIn’s Job Board Update FeedJob Search Direct Networking LinkedIn’s Job Board Update Feed Group Jobs Tab Company Pages

35 LinkedIn The Candidates Name The Headline beneath their nameWhat the Employer See When You Apply The Candidates Name The Headline beneath their name Current Job Title Past Employment Job Title Education Recommendations Connections Contact Information

36 LinkedIn 90% of have ZERO RECOMMENDATIONSWhat the Employer See When You Apply Important Information to Consider 90% of have ZERO RECOMMENDATIONS Craft Headline to Meet Criteria Read Announcement Carefully; update profile Employers don’t get the whole picture Make Contact and Reach Out

37 LinkedIn Groups to Join Job Postings GroupScott AFB – Community Job Board St. Louis Networking Event St. Louis Employment Network LinkedIn Working St. Louis AFCEA Scott – St. Louis Chapter Metro East St. Louis Network St. Louis Recruiter Professionals US Air Force Full Scope Poly Recruiters Scott AFB Cleared Professionals Military Spouse Employers The Recruiter.com Network St. Louis Job Angels Military Spouse Professionals Top Secret Careers Job Postings Group Veterans Hired G.I. Jobs Scott Air Force Base Military Veteran Recruiters Hiring Our Heroes Veteran Mentor Network Social Media for Job Search Scott AFB Transition Recourses Connected STL – Networking Group Veteran Job Opportunities Military Transition Assistance SAFB IT Professionals St. Louis Talent Acquisitions Network We Hire Heroes – Veterans Employment

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