1 Original Power Point Created by Owen ThomasonMarketing Ag Products Original Power Point Created by Owen Thomason Modified by the GA Agriculture Education Curriculum Office July 2002

2 What is Marketing? The performance of all business activities involved in the forward flow of food and fiber from farm producers to consumers. Moving farm products to the consumer by means of innovative selling and advertising.

3 How do I market my product?Determine a plan of action Cost vs. Price Users/Consumer Packaging Delivery Advertisement? Evaluation

4 Determine a Plan of ActionWhat am I going to sell? How am I going to sell this product? Who will buy my product? How much do I charge? How will I deliver the product? Can I find my niche?

5 Cost vs. Price What does it cost to produce this product?What will it cost to package, deliver, advertise, and market this product? What is a reasonable profit for this product? What price will the market accept?

6 Who Will Buy My Product? Local State or Regional NationalSpecialty/Value Added Ethic Niche

7 Packaging Your ProductBulk Individualized/Small Parcels Boxed Shrink Wrapped Other

8 Delivery of Your ProductTrucking Personal Delivery Delivery Service Custom Hire Farmers Market Other

9 Advertisement Flyers Newsprint Television/Radio Internet Word of MouthReputation Promotional Items

10 Evaluation What is the bottom line? Time vs. ProfitCommunication with buyers Additional Resources needed Problems? Was it worth the effort?

11 How do I Present My Product to Consumers?Positive terms Make the consumer want what you have Have the consumer believe they must have your product Define your product to their needs

12 Chicken Litter Compost Organic Fertilizer Soil AmendmentsFeed Additive Animal Supplement Nutritional Component

13 Be a Price Maker Price takers settle for what the market tells them.Price Makers market what they have into a higher profit

14 Value Added Marketing Instead of selling steers at the sale barn, sell the carcass to individuals who want grass fed or grain fed home raised calves Instead of hay, sell high quality, tested, weighed forages delivered to your farm. Instead of chicken litter, sell composted, low odor fertilizer.