1 Part-time teaching as an entry to your second careerGetting your Feet wet: Part-time teaching as an entry to your second career

2 Your presenters Professor Maria Russell, APR, Fellow PRSAProfessor of Public Relations and Director, Newhouse Executive Education Programs, S.I. Newhouse School of Public Communications, Syracuse University Dr. Judy VanSlyke Turk, APR, Fellow PRSA Professor Emerita, Virginia Commonwealth University CAPT. Bob “Pritch” Pritchard, APR, Fellow PRSA Lecturer & Faculty Adviser, Lindsey + Asp, Gaylord College, University of Oklahoma

3 Where do you find a part-time teaching jobJobs may or may not be advertised Know what they teach What they’re looking for

4 What did I get myself into?Typical qualifications Pay, such as it is How much work is it? The real reason to do this

5 Teaching DIFFERENT COURSESCore public relations courses Principles Writing Strategy Campaigns Teaching to your strengths: Media relations, nonprofit public relations, crisis communications, etc.

6 Seven principles of undergraduate teaching excellenceRegular contact with students Reciprocity & cooperation among students Active learning Prompt feedback Emphasize time on task Communicate high expectations Respect diverse talents and ways of learning

7 Planning a course Setting course goalsSegmenting and sequencing topics Picking a textbook Preparing the syllabus

8 Ideas for the classroomHow to lecture Guest speakers In-class exercises Assignments Field trips Group projects

9 Grading Be honest, not Santa Clause Be consistentWhat those letter grades mean

10 Web-based, online environmentsContent management systems Blackboard D2L Canvas What it is and what it can do Starting slow

11 Be Proactive! Network, network, network with professionals & academicsInvite yourself to faculty meetings Observe other classes in your department Read what your academic colleagues have written Invite your academic colleagues into your classroom Videotape while teaching & have a colleague review

12 “The Big Picture” Like all work, there are good days & bad daysKeep the “big picture” in mind; that is: You are molding the next generation of public relations practitioners, and in the process, are discovering more about yourself.

13 Where to begin? Approach the task like you would any public relations situation – with research

14 Questions to ask… Required or elective course?Who taught it before you? Is there a syllabus around? What courses precede & follow yours? Knowledge & skill base of entering students & students exiting your course?

15 In other words… Find out the expectations & history of your course, including the good, the bad, & the ugly

16 Transitioning to full-timeFinding a full-time job University/college types Undergraduate teaching institutions Professional Schools (Newhouse) State or “name” colleges Doctoral programs Directly related to: Duties: Time spent teaching &/or researching Salaries: What the university will pay Expectations: For how much “work”

17 Routes to a Teaching JobApply now Secure degree first Types of degrees & opportunities to teach Little known paths to earning degrees Assistantships Employer school support

18 Higher Ed Sites Organization Sites Institution Sitesfind Higher Ed Sites Organization Sites Institution Sites

19 GEOGRAPHY • DISCIPLINEHigher Ed Sites GEOGRAPHY • DISCIPLINE Public Relations • Advertising • Journalism Communication • Mass Communication • Marketing Integrated Communication • Strategic Communication Media Studies • Organizational Communication GEOGRAPHY • DISCIPLINE Public Relations • Advertising • Journalism • Communication • Mass Communication • Marketing • Integrated Communication • Strategic Communication • Media Studies • Organizational Communication

20 Organization Sites www.prsa.org/jobcenter/mainPublic Relations Society of America (PRSA) – most practitioner positions Association for Education in Journalism & Mass Communication (AEJMC) – paid listings (also convention) AEJMC Public Relations Division (PRD) – free running list National Communication Association (NCA)

21 Qualifications Typical base requirement is a Ph. DSome openings require Master’s + extensive industry experience Make the case for Master’s equivalency Professional experience + APR

22 Learning to teach resources

23 Questions?