1 Partnership Marketing Guide2013 Partnership Marketing Guide Effective and direct methods to shine a spotlight on your company in front of restaurant and hotel owners, human resource professionals and general managers. Your opportunity to connect with decision makers.

2 Partnership Marketing - OverviewThe RI Hospitality Association (RIHA) would like to invite you to participate in our unique and distinguished partnership marketing opportunities. Background RIHA represents over 600 foodservice, hotels, vendors and hospitality members in the state of Rhode Island and has been the voice of the hospitality and foodservice industries in the state since 1982. Mission To develop and provide programs, services and support to our members by protecting their interests, promoting industry partnerships, and providing education and leadership such that members receive a definable value for their investment. Vision Statement The leading voice and resource for Rhode Island’s hospitality and tourism industry. Values The Board of Directors and professional staff work in a culture of community, including the guiding principles of accountability, transparency, stewardship and diversity. The tenets of the Culture of Community are characterized with the four Cs: Cooperation – Working together to benefit the industry Collaboration – Encouraging teamwork, support and community partnerships Communication – Exchanging ideas, information, and opportunities Connection – Creating relationships within the industry Each year, RIHA hosts an impressive list of events, meetings, seminars, training & education classes, and website communications targeting the hospitality industry. Many of these functions offer a number of ways your company can benefit from a marketing standpoint. In addition, partnering with RIHA includes continuous company recognition via website, banners, promotional materials, newsletters and more! Our community of loyal members and our sense of professionalism are eminent. We would like to invite you to be a part of our organization while giving your company both visibility and recognition within the hospitality industry. For all partnership marketing inquiries, please contact: Elaine Wilcox, Sales & Partnership Marketing Manager p: ext.115 f: e:

3 Professional Development SeminarsOngoing Seminars: Economic Outlook Breakfast Green Certification Breakfast First Impressions: Exceptional Customer Service™ Lasting Impressions: The Core of Communication™ Hospitality the 3rd Language™ Business Roundtables Gold Package - $ 1,500 Signage display on day of seminar Flyers and advertisement materials on display on day of seminar Representative from company permitted to provide remarks at seminar Logo and web link present on promotional materials for seminar Logo and web link on RIHA website where seminar is promoted 5 free tickets to seminar Silver Package- $1,000 3 free tickets to seminar Bronze Package- $500 2013 Sponsor: For all partnership marketing inquiries, please contact: Elaine Wilcox, Sales & Partnership Marketing Manager p: ext.115 f: e:

4 Allied Vendor Membership OfferingsRI Hospitality Association Allied Members have asked for enhanced business opportunities. To meet this need the RIHA has developed additional tools that can be used to meet their business growth needs. The following is a list of investment packages that can be used as a menu of marketing services.* 2013 Members: Basic Allied Vendor Membership $500 •Workers compensation insurance and Property liability insurance – Christopher & Regan Insurance •Natural Gas/Energy Program – Sprague Energy •Electric Discount – Nextera Energy •Credit Card Discount Program/Payroll Services/Gift Card Marketing – Heartland Payment Systems •Prescription Drug Card Program –American Hotel & Lodging Association •Music service (in-venue, on-hold, etc.) -BMI •Discounts on employee training – Rhode Island Hospitality Association •Opportunity to attend monthly Allied Meetings at RIHA member restaurants •Three Allied Meetings held in concert with RIHA Board of Directors Meetings •Invitations to Board of Directors Meetings •Access to printed membership list and mailing labels •4 Listings on our website with links to your website and address •Use of RIHA logo in conjunction with your advertising material (RIHA must review all items before released) •Membership referrals – Members are encouraged to call allied RIHA members first when looking for new product & services •Meet decision-makers at major events throughout the year: spring fundraiser, golf tournament, & annual meeting •Sponsorships and advertising opportunities on RIHA website, in bi-weekly newsletters & event program books •Access to industry related employment, legislative, and cost savings information •Updates on legislative news and other information in our RIHA newsletters •Health insurance options – Good Neighbor Alliance Bronze Allied Vendor Membership $1,000 •Includes all benefits of Basic Allied Vendor Membership as listed above. •Stars of the Industry Exhibition and Two Dinner Tickets to Awards Ceremony •Full page advertisement in Stars of the Industry program book Silver Allied Vendor Membership $2,500 •Includes all benefits of Bronze Allied Vendor Membership as listed above. •Guest Speaking opportunity at one Board of Directors Meeting •12 issue Partnership Marketing opportunity in Hospitality At A Glance Newsletter •Two lunch or dinner tickets to RI Hospitality Golf Classic (does not include golf) •Waiver of $5 Allied Council Meeting fee for all company employees Gold Allied Vendor Membership $5,000 •Includes all benefits of Silver Allied Vendor Membership as listed above. •6 month Website Banner Advertisement on RIHA Homepage •6 month Envelope Stamp (estimate of 5,000 envelopes) •2 Dedicated Blasts (customize message up to 500 words, logo and hyperlink) •4 tickets to March Fundraising event Platinum Allied Vendor Membership $10,000 Please contact either Dale Venturini or Heather Singleton at to discuss opportunities. Representing, Educating and Promoting the best in the Hospitality and Tourism Industry For all partnership marketing inquiries, please contact: Elaine Wilcox, Sales & Partnership Marketing Manager p: ext.115 f: e:

5 March Fundraiser 2013 Sposors:March 9, 2013 – Ocean House, Watch Hill, RI 2013 Sposors: “Drink Red, Wear Red” Diamond-$5,000 cash or $25,000 in-kind Ten tickets to attend Event Preferred advertisement placement in program book* Company name/logo appearance on all promotional materials and event web page* Company name/logo appearance on all communication related to the event Banner advertisement on RIHA homepage during The Big Party promotional period Platinum-$2,500 cash or $10,000 in-kind Four tickets to attend Event Full-page advertisement in program book* Listing as sponsor on event web page* Gold-$1,000 cash or $7,500 in-kind Two tickets to attend Event Half-page advertisement in Program Book* Silver-$750 cash or $5,000 in-kind Quarter-page advertisement in Program Book* Bronze-$500 cash or $2,500 in-kind For all partnership marketing inquiries, please contact: Elaine Wilcox, Sales & Partnership Marketing Manager p: ext.115 f: e:

6 All Packages also receive pre/post event promotional exposure..Annual Golf Tournament October 7, 2013 2013 Sponsors: Golf with Dale - $2500 Exclusive Single Sponsor! Three players to compete in golf tournament (RIHA President/CEO is 4th player) Corporate logo on all tournament materials and communications Signage at registration and awards dinner Decorated golf carts Company logo on all promotional materials, newsletter, and website prior to golf tournament Dinner Sponsor- $2,000 Exclusive Single Sponsor! Signage and recognition at awards dinner Personalized table tents at each dinner table Two dinner tickets Award Sponsor - $2,000 Exclusive Single Sponsor! Company name / logo engraved on 6 awards Recognition at awards dinner Flag Sponsor - $1,500 Exclusive Single Sponsor! Company name/logo printed on 18 golf flags Two Dinner tickets Mulligan Sponsor - $1,500 Exclusive Single Sponsor! Company name/logo on all mulligans Two Dinner Tickets Photo Sponsor - $1,200 Exclusive Single Sponsor! Signage at foursome photo station Company name and logo printed on each framed foursome photo Two Dinner Tickets Registration Sponsor - $1,200 Exclusive Single Sponsor! Signage at registration table Luncheon Sponsor - $1,000 Exclusive 14th Hole! Company logo on prominent signage on day of tournament Sponsor to provide donated food items and staff to serve at this hole Driving Range Sponsor - $500 Exclusive Single Sponsor! Company logo on all promotional materials, newsletters, and website prior to the golf tournament Beverage Cart Sponsor - $500 Exclusive Single Sponsor! Hole Sponsor - $500 Two Representatives at hole throughout tournament to meet & greet players. Committee must approve any display materials Golf Cart Sponsor - $500 Exclusive Single Sponsor! Company name / logo signage on each golf cart Tee Sign Sponsor - $150 Company name on signs. All Packages also receive pre/post event promotional exposure.. For all partnership marketing inquiries, please contact: Elaine Wilcox, Sales & Partnership Marketing Manager p: ext.115 f: e:

7 Stars of the Industry - Annual Meeting & Awards ProgramDecember 4, Rhode Island Convention Center North Star - $5,000 Exclusive Single Sponsor! Table of ten at awards dinner and ceremony Banner advertisement on RIHA homepage during Stars of the Industry promotional period Company name and logo to appear on all communication related to event Full-page advertisement in program book Company logo to appear on program PowerPoint presentation Complimentary exhibit space during table top exhibit (6ft. table) Sponsorship signage at event Advertorial in RI Hospitality Newsletter Dinner Sponsor - $2,500 (2 available)    Four tickets to awards dinner and ceremony Half-page advertisement in program book Complimentary exhibit space during table top exhibit (6ft. tables) ‘Dinner Sponsor’ signage at each event table 3 months advertising with banner on and 3 months advertising in RI Hospitality newsletters Star Gazer - $1,750 (2 available) Two tickets at awards dinner and ceremony Two Exclusive Blasts to our membership Bright Star - $1,500 (2 Available) Two tickets to awards dinner and awards ceremony Website banner or newsletter banner – 2 months Silver Star Gazer - $800 (4 available) Quarter page advertisement in program book Company logo to appear on program during PowerPoint presentation 2013 Sponsors: For all partnership marketing inquiries, please contact: Elaine Wilcox, Sales & Partnership Marketing Manager p: ext.115 f: e:

8 Meetings, Training & Certification ProgramsServSafe® Food Safety & Alcohol Training All ServSafe packages include logo on all class confirmation sheets Premier Partner (1 year) - $2,500 Logo posted on ServSafe® Food Safety and Training & Education portions of the RIHA website Allowed to display advertising materials in classroom Banner present at all ServSafe® classes Executive Package (1 year) - $ 1,500 Logo on the ServSafe® Alcohol section of the RIHA website Advertising materials out for display during private class Top Shelf Partner (1 year) - $1,000 Logo posted on ServSafe® Food Safety portion of the RIHA website House Package (1 year) - $750 Board of Directors Meetings Partner Package - $1,200 Ability to address the board as a guest speaker at one meeting each year Logo & link located on website where meeting is advertised Logo located on all meeting notice Company handouts present at board meeting Council Meetings Gold Package - $ 1,200 (one year) Company banner present at council meeting of your choice Logo & link located on website where council meeting is advertised Logo located on all notices where council meeting is advertised Company handouts present at every council meeting Silver Package - $1,000 (six months) Logo & link located on website where council is advertised Bronze Package - $800 (six months) For all partnership marketing inquiries, please contact: Elaine Wilcox, Sales & Partnership Marketing Manager p: ext.115 f: e:

9 Member Communications & Media MarketingHospitality At-A- Glance is RI Hospitality Association’s premier publication. This exclusive newsletter reaches members and industry leaders state-wide. Through this publication we are able to distribute industry news, events, current trends, issues and data. Newsletters Hospitality At-A-Glance Newsletter Deluxe - $1,500 12 issues - Once Monthly (approximately 52 issues to choose from) E-Newsletter- 100 x 100 pixel (1.33 x 1.33 inches) Logo & link in newsletter for 6 months Paper Version x 100 pixel (1.33 x 1.33 inches) Logo in newsletter for 6 months Advertisement- Hospitality At-A Glance Newsletter – $200 One time call to action advertisement in publication, including logo & link for one month. E-Newsletter – 100 x 100 pixel (1.33 x 1.33 inches) Ad Specs: (4-color finished artwork must be received by 3rd of the month prior to publication: i.e. September issue artwork must be finalized at RIHA by August 3rd) Dedicated - $175* Two blasts includes your own customized message (after RIHA approval) Up to 500 words Company logo Choice of two months Company will be provided final version to approve -Must sign off on final version RIHA Website Deluxe Package (1 year) - $ 1,500 140 x 300 pixel (1.87x 4 inches) logo on homepage 140 x 300 pixel (1.87x 4 inches) logo on 2 other pages of your choice (while space is available) Supreme Package (6 months) - $ 1,000 140 x 300 pixel (1.87x 4 inches) logo on 1 other page Complete Package (1 year) - $ 500 140 x 300 pixel (1.87x 4 inches) Logo & link next to your listed company information Advertisement (1 month)- $350 One time call to action advertisement on website, including logo & link for one month. Your web ad will appear in the left side column on RIHA homepage 200 pixels wide x 98 pixels high at 72 dpi Ads may be in full color RIHA Envelope Sponsor 6 Months - $ 1,000 Exclusive Single Sponsor! Sponsor info is stamped on the outside of each envelope for every piece of mail disseminated each month. Your name is the first thing a recipient sees when they open the envelope! Estimated number of mail pieces mailed each month: 650 *$175 limited time discount offer. Place your ad here! Place your info here! For all partnership marketing inquiries, please contact: Elaine Wilcox, Sales & Partnership Marketing Manager p: ext.115 f: e:

10 ProStart® CompetitionMarch 28, 2013 – Radisson Hotel Providence Airport This annual Culinary Arts Competition brings together the top ProStart high school students from throughout the state and provides them the opportunity to show off their foodservice technical and management skills in a statewide competition. Teams face off in one of two competitions – culinary or management. For each respective competition, students must impress judges from various industry professions. The top three ranking teams from the culinary and management competitions are awarded medals and generous educational scholarships to help further their careers in the restaurant and foodservice industry. In addition, our first place teams have the opportunity to represent Rhode Island in the National ProStart Invitational held in Baltimore, MD. In our first competition, seven teams from Chariho Career & Technical Center, Cranston Area Career & Technical Center, and Exeter Job Corps Academy were judged in a variety of categories including safe food transportation, knife skills, 3-course meal preparation, and professionalism and teamwork. Judges included: Jan Bonfoey and Jim Donatello of US Foods Chef Frank Terranova of Johnson & Wales University Ken Cusson of Newport Harbor Corporation and our Chairman of the Board Chef Casey Riley also of Newport Harbor Corporation Frank Puleo of Catering by Framboise & National Restaurant Association Board Member Tom Boucher of Great NH Restaurants, Inc. & National Restaurant Association Board Member Cathy Payne Feeney of Rhode Island Department of Health Brian Casey of Oakhill Tavern &National Restaurant Association Board Member Joe Claudio of Twin River Mike Lombardi of the Radisson Kevin Millonzi of Millonzi Bar and Grill Franco Paterno of Providence Marriott Hotel Chris Phillips of The Capital Grille Anthony Tarro of Siena Kevin Thiele of The Hotel Viking 2013 Sponsors: For all partnership marketing inquiries, please contact: Elaine Wilcox, Sales & Partnership Marketing Manager p: ext.115 f: e:

11 Scholarship & Charitable GivingRepresentative Paul Crowley Memorial Scholarship and Stephen P. Marra Memorial Scholarship Representative Crowley was a tireless advocate for the hospitality and tourism industry in Rhode Island, as well as a proud member of the hospitality business community. Stephen P. Marra was a beloved Rhode Island restaurateur and former Chairman of the RI Hospitality Association. Stephen Marra owned six local eateries including: Cucina, Cucina Twist, Twist on Angel, Twist, Grille on Main and Waterplace. He is a past recipient of the RIHA’s Man of the Year Award and a long-time supporter of Meals on Wheels. Over the years, Steve has made countless product and monetary donations supporting child and youth development, education, health, arts and community improvement and other causes. He passed away in August 2011. To honor Representative Crowley and Stephen P. Marra, the RI Hospitality Education Foundation (RIHEF) created a scholarship fund. The Foundation bestows annual scholarship upon deserving high school seniors who seek a career in the hospitality, tourism or culinary industry. Charitable Giving We have worked with over 5,000 students since 2008 providing state-mandated food safety and alcohol service certification programs, preparing low-skilled adults to enter the Hospitality Industry and inspire local students to pursue a career with us. Educational opportunities provided by RIHEF are a cornerstone of the RI Hospitality Association (RIHA). However, due to a dramatic reduction in workforce development grants, our workforce development funding was reduced by a staggering $500,000 in 2011. The loss of this funding cannot be overstated, as it continues to have a profound impact on how we carry out the programs we offer. Your donation will help us provide scholarship funding to eligible students embarked on a career in the hospitality and tourism industries and continue to offer the industry training needed for career advancement.. The RI Hospitality Education Foundation (T.I.N ), is a 501 (c)(3) foundation. Please consult with your tax advisor on the deductibility of this gift. Checks must be addressed to RI Hospitality Education Foundation or RIHEF. For all partnership marketing inquiries, please contact: Elaine Wilcox, Sales & Partnership Marketing Manager p: ext.115 f: e: