1 Poder Querer  Yo puedo  tú puedes  Yo quiero  tú quieres

2 Long-term Goal  State the intended goal

3 Customer Wishes  Describe customer needs and wishes  Explain the requirements

4 Fulfilling Customer Needs  Describe the main attributes of the product  Link the product attributes to customer needs

5 Cost Analysis  Indicate the financial advantages for the customer  Compare quality and price with those of the competition

6 Strengths and Advantages  Summarize the special features and advantages of the product being introduced

7 Next Steps of Action  Explain the steps that now need to be taken