1 Presented by: Tom MarsilloEmerging Networks LLC: Connecting You To The World Delivering the affluent Multicultural Consumer with a one stop shop Presented by: Tom Marsillo
2 Emerging Networks LLC The industry’s only multicultural rep firm specializing in serving and delivering the South Asian consumer and other emerging ethnic segments in the United States with a “one stop shop” of local and national emerging television platforms. More than 30 years of Media Industry experience including 19 years in Multicultural markets and the last 5 years specializing in the South Asian space. We offer a diverse platform of RESULTS-DRIVEN Networks…
3 South Asians: the most Affluent Consumers in the CountrySouth Asian Median Annual HH Income is over $100K; nearly TWICE the National average! South Asians are 143% more likely to have a College Degree South Asians are 158% more likely to be employed in Professional-Managerial occupations South Asians over-index in every conceivable consumer category Source: US Census Data
4 Asian Indians are also far more likely to spend significant money on Direct Marketing offers compared to the U.S. national average MAIL/PHONE/INTRNET- TOT $ SPNT LAST 12MOS: US Pop Indian Index $2,000 OR MORE 6.4% 10.1% 157 $1,000 - $1,999 5.3% 5.6% 106 $500-$999 7.9% 8.8% 112 $200-$499 12.7% 3.9% 31 $150-$199 6.0% 15.5% 259 $100-$149 6.7% 11.2% 166 $50 - $99 6.8% 2.1% LESS THAN $50 5.2% 0.7% 13 Source: Simmons National Consumer Survey, Summer 2012 full year survey, Base: A18+, religion: Hindu
5 And they over-index across a wide array of product categoriesANY MAIL/PHONE/INTERNET ORDER LAST 12 MOS: US Pop Indian Index COMPUTER PRODUCTS 9.6% 23.7% 246 ELECTRONICS/APPLIANCES 9.0% 22.0% 244 BOOKS/MUSIC/VIDEO 21.0% 21.6% 103 APPAREL - MEN'S 11.6% 20.2% 175 TICKETS FOR MOVIES 5.9% 16.3% 277 FOOTWEAR 10.0% 14.9% 149 BANKING SERVICES 7.0% 14.1% 203 TOYS/GAMES 9.9% 13.5% 137 TRAVEL SERVICES/PACKAGES 13.0% 143 ACCESSORIES 9.7% 10.4% 108 COSMETICS (WAS COSMETICS/TOILETRIES) 5.4% 8.6% 158 OFFICE SUPPLIES 4.0% 7.8% 197 HOUSEWARES 4.6% 7.5% 162 INSURANCE 3.5% 217 HOME FURNISHINGS 109 COLLECTIBLES 3.8% 141 OTHER HEALTH/MEDICAL ITEMS 4.9% 140 GARDENING 2.4% 161 Source: Simmons National Consumer Survey, Summer 2012 full year survey, Base: A18+, religion: Hindu
6 Language Usage This means:South Asians speak fluent English! English is the accepted language of business and commerce for South Asians This means: tapping into the South Asian market TODAY requires absolutely no additional investment in creative! The overwhelming majority of U.S. South Asians (93.6%) speak English, according to the U.S. Census Bureau. 2007 Global Advertising Strategies Study: US South Asians prefer English by more than 3 to 1. 76% to 24%!
7 OUR NETWORKS South Asian
8 Emerging Networks represents top rated South Asian networks:Willow Cricket SONY NETWORK TV Asia
9 Network: WILLOW CRICKETOVERVIEW: USA’s # 1 Cricket Network featuring top-tier International Cricket Tournaments DISTRIBUTION: Premium Pay and Sports Tier Network on Dish Network, DirecTV, AT&T Uverse, Brighthouse, Comcast, Time-Warner, Cablevision, Verizon Fios, Cox Cable, Sling TV SECONDARY coverage: 1 Million + Digital subscribers MEASUREMENT: Rentrak TARGET AUDIENCE: M2554 (35% Female) HIGHLIGHTS: The top rated and most widely distributed South Asian Network in the United States broadcasting entirely in English. Delivering a broad base of International Cricket fans from many different countries.
10 NETWORKS: Sony Entertainment television, set max, set mix, sab OWNERSHIP: SONY CORPORATION OVERVIEW: General Entertainment Network featuring Reality Shows, Dramas and Bollywood blockbusters DISTRIBUTION: Premium Pay Network on Dish Network, Comcast, Time-Warner, Cablevision, Verizon Fios, AT&T U-verse, Cox Cable, Sling TV MEASUREMENT: Rentrak TARGET AUDIENCE: A3554 – Family Viewing – Slight Female Skew HIGHLIGHTS: “INDIAN IDOL”, “WHO WANTS TO BE A MILLIONAIRE”, LOCAL INSERTION IN NEW YORK, SAN FRANCISCO AND DALLAS
11 networK: Tv asia OVERVIEW: U.S. Based Entertainment and News Network DISTRIBUTION: Premium Pay Network on Dish Network, Comcast, Time-Warner, Charter, Cablevision, Verizon Fios, AT&T U-verse, Cox Cable, RCN, Brighthouse, Xfinity, Sling TV TARGET AUDIENCE: A3554 – Family Viewing HIGHLIGHTS: First South Asian Channel in the U.S.. TV Asia is the most widely distributed South Asian Entertainment Television Network in the country with locally produced programs to serve the South Asian American community. TV Asia also has local radio stations in New York.
12 Networks: NDTV 24X7, NDTV Good TimesOverview: 24X7 is All News format / Good Times is Lifestyle format Distribution: Premium Pay on Dish Network, Sling TV, Desi TV and Time-Warner Target Audience: Affluent A3554 – Male Skew Highlights: NDTV 24X7 has the broadest distribution of any Asian Indian News Network in the U.S.. Good Times is India’s # 1 Lifestyle Network. Both networks broadcast in English.
13 Networks: B4U Movies and B4U MusicOverview: # 1 Indian all-Bollywood Movie Network and all-Bollywood Music Video Network Distribution: Premium Pay on Dish Network, Desi TV, Dishworld Measurement: Rentrak Target: A18-54 Highlights: B4U is widely regarded as the “HBO of India” with “first run” premium movies. B4U Music features popular Bollywood Music videos.
14 Network: Diya TV Overview: General News and Entertainment Network for the younger, more assimilated South Asian consumer Distribution: Free, over the air Broadcast Stations in New York, Los Angeles, San Francisco, Dallas, Houston, Chicago, Washington DC, Fresno and other major markets pending launch in 2016 Target Audience: A18-49 – Slight Male Skew Highlights: Offering Local Spot and National Insertion. Diya TV is the only South Asian Broadcast Network in English.
15 Networks: Aaj Tak, India TodayOverview: Aaj Tak is India’s top rated Hindi News Channel. India Today is a top rated News & Entertainment Channel broadcasting in English. Distribution: Premium Pay on Dish Network, Sling TV Target Audience: Affluent A3554 – Male Skew Highlights: Both networks are backed by one of India’s largest media conglomerates; India Today – an Internationally respected brand and news organization.
16 Networks: Sahara Samay and Sahara OneOverview: Top rated Indian Hindi all News Network and Top rated Drama’s, Reality Shows and Family Entertainment Distribution: Premium Pay on Dish Network, Sling TV Target Audience: A2554 – Family Viewing Highlights: Both Sahara Networks feature media coverage of all significant South Asian American media events in the U.S.
17 Networks: JUS PUNJABI, JUS ONEOverview: First American Punjabi Network in the United States featuring General Entertainment, Local News, Politics and Spirituality Distribution: Premium Pay on Dish Network, Verizon Fios, Time Warner, Cablevision and Sling TV Measurement: Not currently measured Target Audience: A Family Viewing Highlights: Locally produced shows specifically serving the Indian Punjabi community in the United States. Broadcasting from the U.S. in HD.
18 AVAILABLE IN MORE THAN 40 MILLION HOMES! TELEVISION NETWORK AVAILABLE IN MORE THAN 40 MILLION HOMES! COVERAGE IN NATIONWIDE MARKETS: NewJersey | NewYork | Pennsylvania/Delaware| Atlanta | Chicago |Indiana|Denver Seattle |Dallas|Los Angeles(S.California)| Sacramento(N.California) |SanFrancisco THEPREMIERESOUTHASIANSHOWAVAILABLEFREEONCABLEANDSATELLITE! 101 Morgan Lane,Suite 302, Plainsboro, NewJersey 08536 Phone: /4962 | Fax | Cell: Jatinder |
19 Other multicultural platformsOUR NETWORKS Other multicultural platforms
20 NETWORK: bEin sports oVERVIEW: Rapidly growing, Nielsen rated Sports Network with live, exclusive coverage of some of the world’s top Soccer leagues including “La Liga” from Spain, the Italian League, Copa America and CONCACAF World Cup Qualifiers. DISTRIBUTION: Available on most cable and satellite platforms across the country TARGET AUDIENCE: M1849 HIGHLIGHTS: BEIN Sports features two different feeds; one in Spanish for the Hispanic audience and another in English for the mainstream Sports fan. BEIN Sports features more hours of live Soccer programming than any other network in the U.S.
21 NETWORKS: one world sportsOVERVIEW: Multiplatform, ad-supported national cable sports network featuring best in class exclusive events LIVE from around the World DISTRIBUTION: Verizon Fios Basic and Cable Premium Pay TARGET AUDIENCE: M1849 HIGHLIGHTS: One World Sports delivers 8,000+ hours of live and encore best-in-class sports events to an educated and affluent audience including International Soccer, Cricket, Tennis, Golf, Basketball, Baseball and Hockey
22 NETWORKS: MBC-USA, MBC-EGYPT USA, MBC-DRAMAOVERVIEW: The top rated networks for Arab-Americans in the U.S. featuring internationally acclaimed entertainment programming in an uncontroversial, family friendly, pro-Western environment DISTRIBUTION: Premium Pay on Dish Network and Sling TV TARGET AUDIENCE: A2554 HIGHLIGHTS: Three Different Networks to serve the diverse tastes of the emerging Arab-American audience in the U.S. Internationally recognized entertainment franchises such as “Arab Idol”, “The Voice”, “X-Factor” and “Arabs got Talent”.
23 NETWORKS: crossings tvOVERVIEW: Local and National platforms offering localized Asian entertainment programming in New York, Chicago, San Francisco, Seattle and Sacramento DISTRIBUTION: Comcast and Time-Warner Cable TARGET AUDIENCE: A2554 – Family Viewing HIGHLIGHTS: Crossings delivers multiple ethnic segments with culturally relevant programming including Chinese, Filipino, Japanese, South Asian, Vietnamese and Russian/Ukranian supported by local events and digital presence.
24 SOUNDVIEW BROADCASTING TELEVISION NETWORKSPAKISTANI INDIAN BANGLA GREEK AFRICAN REPRESENTED NATIONALLY BY EMERGING NETWORKS LLC
25 Mainstream Response driven accounts on South Asian TV:ADT Home Security Select Quote Tax Doctor No-No Lipozene AARP Consumer Cellular United Healthcare Verizon Vonage Colonial Penn Meaningful Beauty Lifelock Medical Direct U.S. Tech Phillips Lifeline Guthy Renker My PurMist Iceland Health Draft Kings Humana ITT Tech Proactiv One Reverse Mortgage AAG Quicken Loans CardLock Quibids.com Bosley Medical American Public University Hair Club of America Super Beta Prostate Citrix/GotoMeeting.com Zip Sox American Residential Warranty Student Debt Relief TrueCar.com Liberator Medical Beach Body Serovital
26 A track record of success with many blue-chip mainstream brands…
27 Presented by: Tom Marsillo Emerging Networks LLC: Let us connect you to today’s affluent Multicultural Consumer How can we help grow your business?