1 PROI Worldwide: Walker Sands Communications

2 General Overview Address: 121 N Jefferson St. Chicago, IL 60661Phone: (312) Number of employees: 43 Language: English Date of incorporation: 2001 Top 8 in public relations firms in Chicago Agency motto: PR, Social, Search

3 Social Media Website: http://www.walkersands.com/Facebook: Linkedin: communications Twitter: @walkersands

4 Agency Billings Traditional: 78% Digital: 38% Search: 10.9%Social: 5.2% *percentages are greater than 100 due to multiple business units

5 Management Team ProfileMike Santoro- President Mike's background is in business to business (B2B) marketing and technology, stemming from his experience at Technology Advisors Inc., a top CRM consulting firm and reseller of Microsoft and Sage business solutions. Mike headed the marketing department where he advised strategic direction in brand identity, Internet marketing, direct marketing, advertising, and graphic design. Mike is well known as an integrated marketing and media communications specialist. He is a well respected member of the American Marketing Association (AMA) and the Public Relations Society of America (PRSA) and focuses on planning and executing successful client marketing plans and media relations programs. In his spare time, Mike blogs on integrated marketing tactics at Duct Tape Marketing, one of the Internet's most popular sales and marketing blogs.

6 Management Team ProfileKen Gaebler - Founder and Chairman Ken has over fifteen years of experience working with high-tech and other companies and a proven track record of successfully creating organizations that achieve market leadership positions. Prior to founding Walker Sands, Ken was a co-founder and COO of BeautyJungle.com, the #4 e-commerce company, just behind #3 Amazon.com. Previously, Ken served as a management consultant for high technology and Fortune 500 companies while at Andersen Consulting, The Information Consulting Group, and McKinsey & Company. Ken holds an MBA degree from the Yale University School of Management and a Bachelors degree in Computer Science from the University of Illinois at Urbana-Champaign. He has attained CPIM (Certified Production and Inventory Management) certification and is currently pursuing his CFA (Chartered Financial Analyst) certification.

7 Management Team ProfileEllen Hanson – Chief Operating Officer As part of her many operational duties at Walker Sands, Ellen oversees Human Resources and is charged with recruiting all of the awesome people who work here, building the company culture, and making this a great place to work. Ellen previously worked in management consulting at what is now Accenture, where she worked as a Change Management specialist. She has also served in leadership roles in the nonprofit world, having been the Executive Director of the Oak Park Children's Museum and overseeing numerous programs at a nonprofit in New Haven, Connecticut. Ellen has a bachelor's degree in operations management from the Indiana University Kelley School of Business.

8 Management Team ProfileChristine Pietryla, Senior Vice President Christine has 15 years of experience, which includes owning her own public relations consultancy for nearly a decade. In all of her previous roles she assisted clients with both public and investor relations, offering successful guidance throughout significant merger and acquisition events and crisis management, as well as product/service launches, thought leadership advancement and corporate messaging development. Through her career, she has coordinated B2B PR efforts for clients such as Dyneon Fluoropolymers, Rexam Beverage Can Americas, Hyster, National Coal Corp (Nasdaq:NCOC), Servidyne (Nasdaq:SERV), SPSS, Association of Manufacturing Excellence, Continental Broadband, Pindar Systems, Whitehead Energy Solutions and Navistar. She also previously served as Global Manager of Marketing Communications for one of Dow Chemical’s most profitable business units.

9 Major Clients

10 Major Industry Sectors ServicedeCommerce and retail technology Marketing solutions IT and enterprise software Disruptive early-stage companies Tech startups Mobile aps Wearable technology Cleantech Consumer electronics

11 Public Relations Cont…Fields of Expertise Strategy and Branding Public Relations Public Relations Cont… Digital Services Brand development and brand refresh Messaging and positioning Corporate identity collateral Editorial story/contributed article creation, development, writing and dissemination White Papers, Case Studies creation, development, writing and dissemination Data Study creation, development, writing and dissemination Infographic creation, development, writing and dissemination Press clip tracking Online dashboard monitoring of account progress SEO of media placements Social Media support Media Training Other communications related activities (crisis management, internal corp. communications, etc.) New website creation and development Website redesign projects Migration to CMS Search Engine Optimization – ongoing management PayPerClick campaign creation and management Info architecture and engineering projects Graphic Design

12 Specialties Data Driven PROur PR and marketing teams regularly partner with clients to create irresistible pitches using the company's existing data or dig in to find data of our own. Media resource. Right away, data-driven PR is valuable because it gives journalists and reports easy access to data and statistics. The average reporter faces tight deadlines and constant interruptions. Although there may be a stack of press releases on her desk, a reporter will usually pay more attention to the pitches that include solid data. Economic indicators. Journalists also like data-driven PR because the right data can be used as an economic indicator. Data that targets a specific industry or geographic region is particularly attractive because it provides a local slant on national economic issues. Trends. At Walker Sands, we sometimes use company data to generate pitches about industry or regional trends. Reporters love trend stories because they appeal to broad audiences. Even people who aren't situated within your industry are interested in hearing about how your industry is trending and its implications for their business or personal lives. Industry authority. Over time, a data-driven PR strategy establishes your business as an authority in the industry. For whatever reason, firm data carries weight with readers, viewers and media outlets. That weight has a cumulative effect and will eventually push your profile past larger competitors. Residual value. One of the best reasons to pursue data-driven PR is that each placement has residual value. Reporters and journalists who bite on a data-driven pitch will come back for additional story ideas later, especially if you pitch new data at regular intervals.

13 Rate Structure Hourly rate: $150Project fees depend on the project type and timeline

14 Membership in Industry AssociationsCouncil of Public Relations Firms Billion Plus Change Business Marketing Association American Marketing Association Public Relations Society of America Illinois Technology Association Built in Chicago Ensemble HQ Odwyer’s ranked firm

15 Awards Walker Sands has won dozens of awards for our work. Here are just a few: BtoB Magazine Top Business to Business Agency PR News Platinum PR Awards - finalist for Small PR Firm of the Year Publicity Club of Chicago (PCC) - Silver Trumpet Award Business Marketing Association (BMA) Tower Awards Public Relations Society of America (PRSA) Skyline Awards The Communicator Awards - Award of Distinction

16 Case Studies-Acquity GroupBackground: Acquity Group is a brand eCommerce and digital marketing company that helps global Fortune 500 companies to extend their brands digitally. Providing solutions spanning from strategy to design to technology, Acquity Group equips clients—such as Kohl’s, Adobe, and Motorola—with the right tools to effectively develop, execute and manage today’s most cutting-edge digital technologies. Problem: Acquity Group wanted to increase its awareness among major e-retailers in the mobile commerce (mCommerce) space. The Internet Retailer Top 500, a list of top e-retailers such as Amazon, Barnes & Noble, and Overstock, had been identified as a key prospect list. The primary objective was to reach brands on this list that might consider investing in mCommerce initiatives. Solution: In an integrated effort with Acquity Group’s marketing team, Walker Sands helped create an mCommerce research program designed to produce interesting, statistically relevant and actionable data about what was happening in mCommerce today—and where there was room for improvement. The Acquity Group Mobile Audit took an in-depth look at the Internet Retailer Top 500 companies to evaluate their level of adoption in the mobile space; not only with their mobile functionality and capabilities, but also with compatibility across browsers and several other factors. Results More than 1.9 million online impressions during a two-month campaign 150+ media placements Key features: Three-page spread in Internet Retailer, New York Times, Investor’s Business Daily, BtoB Magazine, Smart Money Magazine, Chain Store Age, Mobile Marketer, Media Post, L.A. Times’ “mobile” blog, ABI Research, among others. Built awareness among 500 of Acquity Group’s targeted business prospects Web visits increased 50% following the bulk of PR outreach

17 Case Studies- Cisco Background: Cisco is one of the world’s most widely recognized technology brands. Although the company is best known for its line of network routers, Cisco provides individuals and businesses with an exceptionally broad range of technology products and services including servers, network infrastructure, storage and video/ teleconferencing. Problem: Cisco approached Walker Sands for help in creating a scalable and customizable PR model for its partner network. Solution: Following a thorough analysis of Cisco’s goals and desired outcomes, Walker Sands worked to develop a PR framework that was both reproducible and tailored to Cisco partners’ regional markets. The program Walker Sands developed is administered in continuous phases, with each phase lasting approximately thirteen weeks. To maximize impact and reach, Walker Sands innovated a PR model incorporating several key elements including partner education, national media and localized press. Results: 150+ high value media placements 700 million media impressions Key placements in VentureBeat, The Wall Street Journal,Wired, Fox Business News, Crain’s Chicago Business and NPR More than 300 new leads sourced from a data-driven white paper Delivery of an innovative PR model for Cisco’s geographically diverse partner network

18 Case Studies- HarperCollinsBackground: HarperCollins UK is one of the world’s most respected English speaking book publishers. With product offerings that cut across traditional and new media categories, HarperCollins UK has established itself as a global leader in both print and digital publishing. Problem: With traditional publishing companies transitioning from books to tablets and mobile devices, 194-year-old British publisher HarperCollins wanted to establish its brand in the digital world and make a splash in the U.S. marketplace. HarperCollins engaged Walker Sands to launch a series of new products for Apple devices, starting with the introduction of Brian Cox’s Wonders of the Universe astronomy app. Leveraging the features and capabilities of the new iPad with retina display, Wonders of the Universe gave consumers a 3D experience of the universe using rich multimedia elements, BBC video and interactive animations. Solution: Walker Sands kicked off the project by developingmessages for key audiences, including educators, parents, technology reviewers, science and astronomy publications, and top-tier business media outlets. Results: 90+ media placements for Wonders of the Universe app launch Key features in MSNBC, Mashable, The New York Times, Discovery News, Engadget, Gizmodo, Appolicious, 148 Apps, iMore, ReadWrite and other top outlets More than 81,000+ downloads of Wonders of the Universe app Approximately $500,000 in new business

19 Published Articles Walker Sands blog: http://www.walkersands.com/Blog/Walker Sands Press Room: Sands-Press-Room