Purpose of the New Member Benefits Guide A set of benefits for new members-packaged specifically for New Members. Benefits that provide immediate value.

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Author: Lorraine Mosley
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2 Purpose of the New Member Benefits Guide A set of benefits for new members-packaged specifically for New Members. Benefits that provide immediate value to members. Benefits that will help members save money. Shows value in membership.

3 Purpose of the New Member Benefits Guide The New Member Benefits Guide is intended as an added benefit that fills a need and is a selling point with potential new members. It offers additional benefits otherwise not offered. It is a way to say, “Thank you, we value you!”

4 The Prospective Member The key to a strong association….. Relationships…. They have to know how much you care before they care about what you’re “selling.”

5 Develop a Relationship Introduce yourself as a friend and colleague Chat about expectations and hopes Answer questions Ease fears Share ideas Be willing to help Listening: How loud must they talk until YOU hear? When I hear, I know; When I listen I understand!

6 The Prospective Member It’s all about relationships. You must have a relationship before you invite them to belong. Offer assistance Share teaching ideas Navigate district policies Help them set up their classroom Give helpful tips for starting the year Being a member of the UEA is about being part of a Team

7 The Approach Be Confident – the Association really is the best choice Speak from your own experience One-on-one is the best form of membership recruitment Be Direct Be Personal Be Specific

8 The “Thank You” When you have their signed membership form in hand- Thank them for choosing to belong to our Association. Personally give them the New Member Benefits Guide and say:  “Thank you for belonging to our Association.”  “This is a gift from UEA worth hundreds of dollars.”  “It is specifically for new members like you.”

9 Our “Thank You” Gift to New Members Acknowledge the core sponsors listed on the front cover:  EMI Health  Horace Mann Insurance Companies  Access Development Point out the information inside the book.

10 Our “Thank You” gift to New Members Point out three or four benefits in the Guide: Professional Development Financial Services Insurance Money-Saving Discounts Mobile App

11 Show the New Member Benefits Guide Show them their Temporary Membership Card and Member Number on the back cover. Direct them to the UEA website myUEA.org/NewMember for more information and resources. Click on the “New Member” logo on the right hand side of the page. Enter your Temporary Membership Number in the box. Click on “Logon to UEA/Access for Discounts” to find thousands of other money-saving discounts.