1 Role of Social Media Marketing & Content Marketing in Healthcare Business Dr. Kyaw Thet Soe [email protected]
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6 2014
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8 ACEBOOK RIENDS AMILY ANS OLLOWERS
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12 Good/Bad Contents GOOD CONTENTBAD CONTENT Relevant to CUSTOMERSInappropriate for CUSTOMERS Easy to understandUnclear / too much technical terms Interesting & EngageDuplicate content on multiple pages Well organisedDoesn’t flow right Use proper spellingLack of enough content SEO Problem
13 THE FUTURE
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15 12 Moving Parts 1.Content Strategy 2.Search Engine Orientation - SEO 3.Content Creation 4.Editing 5.Visual Design 6.Content Management
16 12 Moving Parts 7.Content Distribution 8.Social Media 9.Analytics 10.Email Marketing 11.Web Development 12.User Experience Design
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19 Types of Healthcare Business Promotive Preventive Curative Rehabilitative Manufacturing Trading / Sales Service
20 Benefits More CUSTOMERS Reduce Marketing COSTS Communicate CONVENIENTLY REAL TIME Brand REPUTATION ACCESS 24/7
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23 @OnDoctor
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26 THANK YOU