1 Social Media 101 FBU 401

2 Social media is a culture changerF A C E B O K 150 million users nearly 3X a cell phone 2/3 of users being beyond college age Women over 50

3 Trust in Media Sources

4 1 Billion users- Half of users are active and log in every day

5 500 million tweets per day-last year 58 million

6 (tubed.com Dec. 2013)

7 Mark Lynus Environmental Activist

8 Connect with friends and familyLargest social platform Limited visibility reduces the potential for reach

9 Facebook Posting GuidelinesNo more than once every 4 hours, unless there is a special circumstance Staggering posts prevents spamming Do not link your Facebook and Twitter accounts 45, 602

10 Conversational short platform, driven by news and celebritiesAllows content to spread rapidly Need to be reactive and real-time to stay relevant

11 Twitter 1. It is best to have short messages and explain *Shorten your URLs with https://bitly.com 2. Tweet as much as you want 3. Try (reply) & commenting on other 4. No more than 3 # per tweet—Use hashtags

12 Video sharing site, also the world’s second largest search engineHosting and embedding video for use on other platforms Traditional content struggles to get traction

13 YouTube Create a scene Find your voice Keep it simple Have a hookUse tags

14 Water and Poo https://www.youtube.com/watch?v=SAUw9GO6tgE

15 Fast-growing and exclusively mobile picture sharingFeeding low-cost, high-impact pictures

16 See the world in Squares: 1×1 cropPay attention to details Capture the moment Use borders Be creative

17 Virtual pin boards with a heavy creative and visual focusCan be a great source of inspiration and content Limited adoption, female-focused within US (male dominated outside US)

18 Note the 500 character limit on your descriptions

19 Social Communications PrinciplesAudiences Objectives Strategies--What do you currently post about and share with your networks?

20 Through Social Media You Can…1. Personal conversations 2. Engaging and educated 3. Share proactive content without getting confrontational

21 Social Media Sharing Guidelines1. Be Transparent 2. Be Truthful 3. Be Respectful 4. Be Inquisitive—seek to understand the questions and concerns others have

22 Tone on Social Media Your tone should be: Informative ProfessionalApproachable Knowledgeable Conversational

23 Social Media on the Hill64% congressional staff think Facebook is important tool to communicate with constituents. 42% Twitter 72% of staffers believe they reach people they had previously not communicated with.

24 Advocating from your tractor seatTweet/Post/Blog Regularly Use Relevant and compelling content Use hashtags Talk about specific legislation/issues Re-tweet others Be creative Be strategic

25 What to post/tweet about…Tell people about what you are doing on your farm/ranch Promote upcoming events Share interesting news articles Pretty pictures/Interesting videos Start or join controversial issues affecting agriculture

26

27 Why do it?