1 Spotlight on France: A Global Beauty Trend LeaderLaurence WITTNER CosmeticOBS-L’Observatoire des Cosmétiques

2 CosmeticOBS- L’Observatoire des CosmétiquesTHE LEADING FRENCH-BASED INDEPENDANT MEDIA FOR THE COSMETIC INDUSTRY Pro Section 75,000 Visitors/month 3,500 Articles 25,000 Subscribers 4,700 Ingredient sheets 10,000 Followers 1,800 Product sheets + 9,000 Evaluated products

3 CosmeticOBS- L’Observatoire des CosmétiquesPUBLICATIONS EXPERTS

4 Trends in France: Wind Blowing from the EstASIA ALREADY INSPIRED THE FRENCH COSMETIC: BB Creams Multifunctional products (2 in 1, 3 in 1… 8 in 1!) New types of products (Cushions, Mists, Tissue masks…) New routines (Layering, …) Is that enough to enter the French market?

5 What French Consumers WantI. NATURAL PRODUCTS Why? The anthroposophy philosophy (Mother Nature is all good) The fear of chemicals (Parabens = cancer ???) The two pillars of the rise of natural and organic cosmetic! How? Ingredients to avoid (Black-Lists), Green chemistry… Certification to prove (Logos on the labels)

6 What French Consumers WantII. TRUE NATURAL & SUSTAINABLE PRODUCTS Why? Greenwashing is not enough (savy consumers) Environmental & social awareness grows More and more consumers say they are willing to pay more for true natural products How? Back to basics and tradition Trueness to prove (Logos on the labels)

7 What French Consumers WantIII. PERSONALIZED PRODUCTS Why? A product made for ME, for MY skin, for MY needs (formulation) A product that looks like ME (packaging) A product that meets MY requirements Because I am UNIQUE And if the industry does not give it to me, I will do it myself! How? Clarins with boosters Screenprinted perfume bottles

8 What French Consumers (May) Want IV. CONNECTED PRODUCT AND DEVICESWhy? Technology means more efficiency Connected products allow more personalization But is it a trend made to last? How? Figure by Romy Mia by Clarisonic

9 What French Consumers (Really) WantV(a). SENSORIALITY, EFFICACY, PLEASURE,… & SURPRISE! Why? Because a cosmetic is at first a cosmetic whether it is organic, sustainable, personalized, connected… Because have seen all, tested all… they are jaded and know better than the manufacturer what a cosmetic is! Just imagine them!!!

10 What French Consumers (Really) WantV(b). SENSORIALITY, EFFICACY, PLEASURE,… & SURPRISE! How? New textures (transforming textures, black textures…) New routines, new sensations, new needs! Peter Thomas Roth Irish Moor Mud Purifying Black Mask Lancôme Visionnaire Nuit Beauty Sleep Perfector Gel-in-Oil

11 Latest Launches in FranceSKINCARE Biotherm Oil Therapy Cream-in-Oil Sephora Rose Lip Mask & Avocado Hand Mask Clinique Take The Day Off Eye Make-Up Remover Stick

12 Latest Launches in FranceMAKE UP Lancôme Juicy Shaker Pigment Infused Bi-Phased Lip Oil Estée Lauder Double Wear Nude Cushion Stick Radiant Makeup Spray Nail-Polish

13 Latest Launches in FranceHAIR PRODUCTS Coloré Par Rodophe Bye Bye Racines Dry Bar Detox Dry Conditioner L’Oréal Paris Root Cover Up

14 Latest Launches in FranceBEAUTY DEVICES Mapo A Connected Beauty Mask Clarisonic Mia Fit Sonic Facial Cleansing Brush

15 A Few Tips to Win French Consumer’s HeartBE YOURSELF! Use your traditions (medicines) & knowledge (plants) Use your own storytelling Give something ‘old’ for you, but new for ‘them’ ADAPT TO THE ‘MUST-BE’ Be ‘truly’ natural (a single plant ingredient is not enough) Follow the rules : PA +++???, SPF, claims (6 criteria), etc…

16 Thank You for Your AttentionANY QUESTIONS Feel free to contact me: And to know all about cosmetic news in France, regulatory framework in Europe, trends in the whole world: Feel free to subscribe to the PRO Section of CosmeticOBS-L’Observatoire des Cosmétiques