1 Team Captain Packet Race/Walk Date 10-28-17 AutoZone Park - MemphisCertified 5k Race and Family Fun 1 Mile Walk Race/Walk Date AutoZone Park - Memphis

2 Welcome Team Captains…Congratulations on making the commitment to form a team for the 25th Annual Komen Memphis-MidSouth Race for the Cure®. Year after year, Team Captains have proven to be incredible leaders, making the Race more successful in furthering our mission to end breast cancer. Race teams help Komen Memphis-MidSouth ignite the inner strength of individual women to take on and overcome breast cancer. Your hard work and dedication save lives and for that, we cannot thank you enough.

3 Tool Kit - Contents Message from Race Co-Chairs 4 Message from Team Captain Co-Chairs 6 Impact with Komen 6 Where Do The Funds Go? 7 Why Become a Team 8 Team Captain Incentives 9 Team Captain Role 10 How to Register 11 – 17 Building Your Team 18 – 21 Team Success Tips 22 – 25 Contests 26 Awards 27 Prizes 28 Important Deadlines 29 Reminders 30 Race Day Schedule F.A.Q. and Answers 33 – 36 Contact Information 37 Please contact us if you have any questions or need help with anything as we move forward toward Race Day!

4 A Message from your 2017 Race Co-ChairsIf this is your first year as a team captain, you are in for a great experience! If you are a returning team captain, we are so happy to have you back for another successful year. Being a Team Captain is a challenging but incredibly rewarding responsibility. Your experience will be life-changing for you, your team members and the thousands of people touched by the disease. Please remember that every step you take and every dollar you raise helps save the lives of women we know and love within the place we call home. Start building your team early. The sooner you get going, the more funds you’ll raise and the bigger your team’s impact will be. We look forward to seeing you and your team on Race Day! Cordially, Marlene Wilson Mike Wilson 2017 Memphis-MidSouth Race for the Cure Co-Chairs

5 A Message from our 2017 Team Captain Co-ChairsIt’s that time of the year again! We are so excited to be your Team Captain Co-Chairs. As a Team Captain, you encourage those around you to get involved in the fight against breast cancer and to make a difference that can be felt across our community. The impact that you have is tremendous and we greatly appreciate your hard work and dedication to making Race for the Cure a success. We can’t wait for another great year with you! Sincerely, Jenna McDonald and Jessica Wilson 2017 Memphis-MidSouth Race for the Cure Team Captain Co-Chairs

6 Impact of Racing/Walking with KomenThe IMPACT is more than pink, a ribbon or a race. Breast cancer is a disease that affects too many lives. Komen Memphis-MidSouth is making a difference by fighting breast cancer on all fronts. The way we use donated funds is a compelling and unique part of our story because it pairs a dedication to individuals in our community with a commitment to deliver advancements in research. Funds raised here help us save lives here. The greatest part of the money we receive remains in the community as a source of help for women, men and families in need. It goes to pay for services (including screenings, assistance with treatment, education and survivor support) that benefit local women and men.

7 Where Do The Funds Go? 75% of all funds stay in the Memphis-MidSouth Area 25% of the funds raised go to breast cancer research Through its community grants, Komen Memphis-MidSouth is investing $402, in treatment, diagnosis, and support programs in our local communities. Since it was founded in 1993, Komen Memphis-MidSouth has invested almost $10.5 million in local breast health organizations and agencies. It is estimated that 1 million women live in the Memphis area alone. The funds Komen Memphis-MidSouth grants to community programs in our service area have made a positive difference in the lives of those living with this deadly disease. 1 in 8 women will be diagnosed with breast cancer annually

8 Why Become a Team? Teamwork: A team gives people an opportunity to volunteer their time, talent and dollars together to make a difference in our community and have fun doing it! Support community involvement. Education: As a team, you inspire others to learn about breast cancer and early detection, to encourage women to learn about their personal risk, to have yearly clinical exams and mammograms. Awards: Working together, you can accomplish great things. Make your fundraising goal reach even further. Strive to be the largest team possible, with every member raising funds. Motivation: Turn talk into action. Spread the word, ask people to donate, get screened and advocate for breast health awareness.

9 Team Captain IncentivesBy starting a team, you can bring family, friends and coworkers together to celebrate a survivor in your life, honor the lives of lost loved ones, or simply support a great cause. In addition to receiving some friendly competition, when you start a team you’ll receive a team website, entry into team contests, and eligibility for top team rewards. Team Recruitment Incentive Recruit 100+ team members by October 1st and Komen Memphis-MidSouth will personally drop off your team packet (shirts/bibs/etc.) to your company/home location. (within a 50 mile radius of our office in Germantown, TN) Stay Tuned ! Many more Team challenges, incentives and contests to come.

10 Team Captain’s Role As the captain of a team:You will be the primary point of contact for your team members. It is your role to create the team; invite people to join and keep members motivated inspire and inform members of the team’s progress You will be responsible for making sure that every team member is registered and ready to help your team raise funds! A team is a group of 10 or more participants who register under a common team name. Any company, family, group of friends, club, community organization, school or faith group can form a team. Online Team registration (team name and team members) ends and registrations must be submitted by October 12, 2017 to ensure Team packing inclusion. PEOPLE MAY JOIN YOUR TEAM THROUGH RACE DAY, THEIR PACKETS WILL NOT BE PREPACKED AND WILL NEED TO BE PICKED UP INDIVIDUALLY. (You will find step-by-step instructions in the “How-To-Forms” section of this toolkit)

11 How to Register Register Online at See How-To-Forms Section Mail-In Registration: Complete and mail the paper registration form and check for correct amount. Register In-Person at our Affiliate Office: Carrefour at Kirby Woods Poplar Ave., Suite 211 Germantown, TN (Located in the West Court)

12 How-To-Forms - RegisterHow To Register – Register On Line Register Online at Click the “Race Information” Tab or the Pink “Register” Tab (upper right)

13 How-To-Forms – Register (cont’d)Registration Options Start a new Team Re-Form a Team from last year Join an existing Team Register as an Individual Search Company Names

14 How-To-Forms – Register (cont’d)Team name (make it catchy and fun!) Fundraising goal (be aggressive, lean forward!) Team membership goal (there’s power in numbers!)

15 How-To-Forms – Register (cont’d)Early Bird Pricing ends September 17th. To ensure team packing, Online Registration forms must be submitted by October 12th Virtual aka Sleep in for the Cure is a convenient option for those who cant join us that morning!

16 How-To-Forms – Register (cont’d)Important Information during Registration Select recognition options (Survivor, Honoree, Memoriam) Team Captains - make sure to check if you want team items packed together! Include your personal and team fundraising goals You have the option of contributing to your goal when you register Komen tracks your progress towards prizes (raise $250 or more to be eligible)

17 How-To-Forms – Register (cont’d)You will have a personal website Dashboard will keep track of your goal Tab – There is an already created for you to edit/change and send to all your contacts Edit Page – You can upload profile, pictures Fundraising Tools- Informative Documents

18 Building Your Team Potential team members are everywhere, and you’ll most likely find team recruitment is easy. Our community is full of people who would be happy to join you in the fight against breast cancer. Corporations, organizations, place of worship, schools, hospitals, friends, family members and neighbors can join your team. Here are some tips for recruiting new team members: Set up your company team and have a friendly competition for participation between corporate departments, family members, or schools. Publicize your team in a company or club newsletter. Customize your Race Participant Center to share a personal story and photo. friends and family a link to your team’s web page, asking them to read about your participation and consider joining your team. Host a Team Kick-Off Party where your guests can learn about the Race and join your team. Recruit co-captains to help spread the word about joining your team. Host a registration table at your work, school or place of worship. Include a link to your Participant Center on all of your social networking sites.

19 Building Your Team (cond’t)Post your team registration forms with your contact information around your neighborhood, your places of recreation, coffee house, medical office, etc. A Save the Date, like the below, is a great way to encourage involvement

20 Building Your Team (cond’t)Team Member Recruitment – Goal Setting Worksheet Setting goals will help team captains work toward increasing team members and increase fundraising. Follow the steps below to help team captains set goals for the Race for the Cure. 1. Set a Participation Goal! How many people will walk and raise funds as members of the team? Corporate Teams Determine a goal for the percentage of involvement from the employee base. On average, a company should strive to involve between 20 percent and 40 percent of its employee base. Remember, a team not only consists of employees, but also employees’ friends, family members and business associates. If you want to add to the goal to incorporate these groups, please add the number of additional participants: ______ Family and Friends Teams A team can include anyone you know (and sometimes even people you do not know) – friends, neighbors, colleagues, classmates, relatives, etc. Think about those you will ask to walk, and set a goal for the number of participants on the team: _____. Additionally, as team members are recruited, set a goal for each team member to recruit additional walkers. This will enable the team to multiply quickly! Each team member will recruit _____ additional members. Total # of Employees % of Involvement Participation Goal Example: 250 30% 75 Participants

21 Building Your Team (cont’d)Team Member Recruitment – Goal Setting Worksheet (cont’d) 2. Determine a Fundraising Goal for the Team Now that the team participation goal is set, determining the fundraising goal is easy! First, determine how much each participant on the team will be responsible for raising. Remember, the default suggested fundraising goal for an individual is $100. That can be achieved by something as simple as asking 10 friends for $10. We have several milestones for an individual to reach after the $250 milestone. Individuals that reach the $250 and above milestones will be eligible for prizes. There is always the goal to be on the Pink Honor Roll which consists of the top 100 individual fundraisers. Participant Goal x Fundraising Goal = Total __________ x $__________ = $_________ If the team plans to do wrap-around events or organize team fundraising activities, these can also impact the overall goal. Team Fundraising Activity Date Goal Total Goal from Team Activities $ Add the goals for participant fundraising and team fundraising together to determine the overall team goal. 3. Recruit Team Co-Captains! Team Captains don’t have to do it all alone! Some of the most successful teams recruit a Co-Captain for every 10 participants. This is especially helpful for corporate teams. Select co-captains from different divisions of the company, school or club, each with the goal of recruiting Race for the Cure participants.

22 Team Success Tips Lead by example: Ask: Don’t miss an opportunity:Excitement is contagious. It is crucial that your teammates see and feel your dedication and enthusiasm. Perhaps the best way to inspire your team members to raise funds is to start fundraising yourself. Ask: Ask people if they will donate. Send an to people you know encouraging them to make a pledge. In most cases, people donate their time or money simply because they were asked. Don’t miss an opportunity: Now is not the time to be shy! Let people know that you are participating in the Memphis-MidSouth Race for the Cure®. Inform everyone of your fundraising goal and let people know your purpose is to eradicate breast cancer. Make a little add up to a lot: ask 10 friends for $10

23 Team Success Tips (cont’d)Personalize your Participant Center. Don’t believe it makes a difference? Think again! Last year, fundraisers who updated their personal page raised on average $246 more than those who didn’t. Send s from your Participant Center. Log in to recruit and manage team members, request donations and download fundraising resources. Create s to send to people updating them on your goal. Display event materials. Raise awareness in your office, neighborhood, campus and other high traffic areas to generate new team members or donations! Please request additional race materials if you need them Ask your Human Resources department about your company’s Matching Gift program. Be sure and have each of your team members do the same. This is an easy way to double your donations at no cost to you or your donor. Komen helps you track your fundraising progress for prizes.

24 Team Success Tips (cont’d)Be Creative : Here are some ways teams earned donations and registrations Jeans Day at Work Bake Sale Day Cook Off Pink Out Office Yard Sale Car Wash Craft Fair Wine Tasting Poker Card Tournament Encourage each team member to set their own individual goals and share the tools to help them succeed. Fundraising Continues Beyond Race Day! The last day for donations to count towards fundraising goals is November 16, 2017! So keep fundraising! Komen will send s with incentives to remind you what you can win! Monthly fundraising competitions.

25 Team Success Tips (cont’d)Follow us today! Team Success Tips (cont’d) SGK Fundraise Mobile App Follow Us Are you a member of a social network and want to show your support for a world without breast cancer? Now you can! See how easy it is to communicate, interact, and help fundraise with us on a variety of social websites. We will keep you posted on the latest discussions, news, upcoming events, pictures, videos, and more. Feel free to share your personal stories, pictures, and videos as well! Download Mobile App Put recruitment and fundraising at your fingertips by downloading our free mobile app, SGK Fundraise. You can send s, texts, tweets, or Facebook updates directly from your mobile device without having to download contacts.

26 Contests On the “Teams” page, you can find logos that can be downloaded for your T-shirts Get creative Remember that only survivors wear pink. Team shirts may contain pink images but cannot be a pink background/shirt. There will be a team T-shirt design contest on Facebook that begins October 13th and ends on October 27th. The winner will be announced from the stage at the Race.

27 We Recognize & AWARD the following Team Award CategoriesAwards We Recognize & AWARD the following Team Award Categories Civic Organization Company/Corporate Church/Faith Based Organization Friends & Family Greek Healthcare College School – Private School – Public Athletic Teams Awards are Presented for: Most Participants  In Each Category Above Top Fundraising Team In Each Category Above

28 “Prizes may vary depending on availability”Each individual that raises $250 or more is eligible for a prize. Check the website for updates to the list of prizes. “Prizes may vary depending on availability”

29 Important Deadlines September 17 October 7 October 12 October 19–27Early Bird Registration Deadline Deadline for Manual Registration Forms to be postmarked to ensure team packing inclusion. (People may join your team through race day.) October 7 Deadline for Online Registration Forms to be submitted to ensure team packing inclusion. (People may join your team through race day.) October 12 October 19–27 Race Packet Pick-Up (Race Store is OPEN) (6645 Poplar Ave. Ste. 211, Germantown, TN – Carrefour Shopping Center at Kirby Woods – West Court) October 28 RACE FOR THE CURE (AutoZone Park, Downtown, Memphis) Last day for donations to count for fundraising goals: November 16

30 Reminders On Race Day, wearing PINK is reserved for survivors!Arrive early to park and meet up with your team before walking to the starting line. Manual registrations must be postmarked by October 7, 2017 to ensure Team packing inclusion. People may join your team through race day, they just won’t be team packed. Online registrations must be submitted by October 12, 2017 to ensure Team packing inclusion. People may join your team through race day, they just won’t be team packed. *Online Race registration continues until Race Day, but registering early guarantees: Team Packing of T-shirts Time for Fundraising Time to get Creative about Team T-shirts

31 Race Day - October 28, 2017 Events start at 7:45 am Race/Walk Starts at 9:00 amWill be downtown Memphis again! AutoZone Park Decide in advance where your team will meet (We suggest selecting a Downtown business for your team to meet –Remember the AutoZone gates will not open early, so please do not suggest to meet your team at “The Tiger” inside concourse. The expo will open at 9:30am) Give/Receive contact information before Race Day Expect to join 20,000 of your closest personal friends for a GREAT cause! Watch the website for changes and updates, especially about parking Don’t forget to send us a photo of your team (there will be a photographer taking group photos on race day)! Special SURVIVOR only 10:45 AM

32 Race / Walk Day SCHEDULELocation: Downtown Memphis, Race Start Time: 9:00 am Race Expo: AutoZone Park 7:45 am Survivor Photo (inside gated entrance to AutoZone Park, must have Survivor Bib) 8:00 am Honorary Chair Introduction Presenting Sponsor Presentation Team T-Shirt Design Winner Announced Entertainment and Stretching/Warmup 9:00 am Certified 5k and Family Fun 1 Mile Walk 9:30 am Expo opens 9:45 am Timed Runner Winner Presentations 10:15 am Survivor Recognition and Entertainment 10:45 am Survivor Brunch After the festivities, continue to enjoy the day downtown. There will be many businesses joining in the celebration. Team Photos will be made by Memphis Camera Club and will be available by appointment from 8:00 am to 11:00 am. Continue to check our web-site for appointment updates which will be made available in September.

33 F.A.Q. and Answers ? When and where is the race?Saturday October 28, 2017 in Downtown Memphis. Expo is at the AutoZone Park ? Is there plenty of parking – Where do I park? Absolutely! With approx. 40,000 public parking spaces, there’s plenty of convenient parking. Many of the lots offer special Race for the Cure® parking rates. Exact locations will be published on our website as they become available. ? How much is the registration fee? Adults – Early Bird until September 17 - $25, After $30 Youth – 2 and under Free, $15 Timed Runners have an additional $5 ? How long is the Race – Is there a separate route for family walking? The Race is a Certified 5K route, which is approximately 3.1 miles. There is a shorter route option, The Family Fun One Mile Walk. You may choose to walk or run either route. If you are unable to walk or run, you can still register and join us on Race day. We are always looking for people to cheer on our runners and walkers. ? How can I register? Register Online at Mail-In Registration or Register In-Person – Komen Memphis-MidSouth Carrefour at Kirby Woods – 6645 Poplar Avenue, Suite 211 – Germantown, TN 38138

34 F.A.Q. and Answers (cont’d)? What is included in the registration fee? You will receive a Race bib, a Susan G. Komen Race for the Cure® t-shirt, coupons from sponsors and a great race day experience! Plus the knowledge that you have helped fund health care and education in the Mid-South and fund breast cancer research. Survivors get an additional Survivor only special shirt. Survivors also get a Survivor Photo and a Special Survivor Brunch. ? How will I receive my Race Packet including t-shirt? Race Store is at Carrefour Shopping Center at Kirby Woods, corner of Poplar Avenue and Kirby in the West Court behind the fountain. Race Store opens on Thursday, October 19th through Friday, October 27th. ? Are pets or strollers allowed at the event? Pets are strongly discouraged and are prohibited from the expo. Strollers are welcome! ? What if it rains? Komen holds the right to cancel or change the date or location of the Race at its sole discretion, including in the circumstance of extreme weather. It is likely however, that the event will happen rain or shine. Please dress accordingly. ? How can I become a volunteer? The success of the Race depends heavily on the support of volunteers in the months leading up to the Race and on Race Day. Please visit for more information on volunteering.

35 F.A.Q. and Answers (cont’d)? How do I form a team? To be considered an official team, you will need 10 or more registered members by the morning of the Race. You can form a team or join a team. The first person who registers is the Team Captain. You can have two captains if you choose. We can change the captain if you need us to. For more information, contact us at or ? What are the benefits of a team? Forming or joining a team multiplies the fun you will have on Race day. You can create a team to celebrate a survivor or honor someone you have lost. You can also create a corporate team and get your entire company involved. We have Team Competition in many categories – winners are invited to a Kick Off Party for next year’s race and receive crystal awards. ? Can donations made to a team be split or shared among team members? We can split or share donations made via cash or check. We can not split or share donations made via credit card. ? Will there be an area for my team to meet up on Race Day? We suggest selecting a Downtown business for your team to meet – keep in mind there are over 400 teams. We will have a detailed map of the area on our website. Remember the AutoZone gates will not open early, so please do not suggest to meet your team at “The Tiger” inside concourse. The expo will open at 9:30am.

36 F.A.Q. and Answers (cont’d)? Will there be plenty of Port-a-Johns available before the expo opens? Yes ! Placement of Port-a-Johns will be along AutoZone Park on Union Avenue. ? How do we schedule a Team Photo by taken by Memphis Camera Club? Team Photos will be available by appointment from 8:00am to 11:00am. Continue to check our website for appointment updates which will be made available in September For more information please send an to or call ? Does the Komen Race require fundraising? You are not required to fundraise, but we do encourage all participants to fundraise above the entry fee. Just Imagine the IMPACT – If every Race participant raises just $10 in additional to their registration fee, we would bring in an additional $200,000 to support local screening, treatment and educational programs in our community! ? How can my company/organization become a Race Sponsor? Please contact us at or send an to Thank you very much for your interest.

37 Thank you! CONTACT Thank you to our Email: Race Co-Chairs Affiliate Office: Susan G. Komen Memphis Mid-South Carrefour at Kirby Woods 6645 Poplar Avenue Suite 211 (West Court) Germantown, TN 38138 Office Thank you to our Race Co-Chairs Marlene Wilson Mike Wilson CONTACT Thank you to our Team Co-Chairs Jenna McDonald Jessica Wilson Thank you!