1 The Board Buy-in: Presenting the sustainability business case to the boardGareth Kane Terra Infirma Ltd

2 Who is Gareth?

3 Sustainability Maturity ModelCompliance Lip Service One or two projects Greenwash No strategy No staff buy-in Bundle of Projects Lots of projects Limited/ad-hoc resourcing Driven by enthusiasts Limited staff buy-in Management System Environmental management system in place Responsibility defined and resources provided Short term targets and projects Activity in a silo Full Integration Clear commitment and leadership Strategy in place Long term goals All systems and operations aligned to strategy Total buy-in

4 Understanding the Business Case……as it applies to your business

5 Staff Recruitment & RetentionThe Business Case New Markets Winning Business Staff Recruitment & Retention Cost Savings & Asset Value Compliance

6 Reference: Carbon Reduction Strategy for England, NHS SDU, Jan 2009

7 Carbon Footprint - NHS England

8 Marks & Spencer

9 Case Study: EAE Ltd

10 Conclusion #1: ‘Go green, save money’ is for amateurs – the big opportunity is winning more business

11 New & Emerging Markets

12 Low Carbon Economy Technology Supply Chain Services VehiclesRenewables Buildings Consumer Goods Telecoms Digital Goods Supply Chain Components Software Fuels Materials Processes Services Design Marketing Installation Maintenance Repair Training Legal Financial Disposal

13 Conclusion #2: The Low Carbon Economy is a very broad church – plenty of room for all?

14 Doing It Properly Walk the walk!

15 We commit to… We will… We have… ✔

16 Targets: Incremental Time

17 Targets: Stretch Time

18 Case Study: Diageo

19 P&G: Ariel Excel Gel

20 Dealing With Resistance

21 Green Jujitsu

22 Use of Language Green Language Jujitsu Language Green Save the worldClimate change CSR Responsibility Doing the right thing Cost pressures Risk Future proofing Legislation Brand protection Competitive advantage Market demands Efficiency

23 The power of questions?

24 Conclusions Sustainability is fast becoming a key source of competitive advantage or disadvantage for laggards “Go green save money” is for amateurs New markets opening up Lip service no longer enough must address the big issues Use “green jujitsu” techniques to overcome resistance

25 For free resources: www. terrainfirma. coFor free resources: and click on: “Gareth’s Blog” and/or “Free Resources” Gareth Kane Terra Infirma Ltd