1 The Joy of Home Cooking

2 Who founded Easy Pan? We are 4 founders of Easy Pan, 3 of which have founded ariika (the biggest bean bags manufacturer and seller in the middle east)  In more details, here is a summary on each one: 1- Shahir Arslan: Graduated from AUC in 2012 with a bachelor of science in Construction Engineering. Founded ariika in 4th year of college. Shahir have been working in a consulting firm for 2 years in  Dubai and just quit to go back to ariika & Easy Pan. CMO of Easy Pan. 2- Khaled Attallah: Graduated from AUC in 2012 with a bachelor in business administration in marketing. Also was one of the founder in ariika and has been working as commercial manager in a reputable multinational for the past 3 years. COO of Easy Pan 3- Doha Tantawy: Graduated from AUC in 2013 with a bachelor in business administration in finance. Worked as a brand manager in a reputable multinational for 2 years. CEO of Easy Pan 4- Hassan Arslan: Graduated from AUC in 2012 with a bachelor in business administration in marketing. Hassan has been running ariika for the past 2 years and is currently the CEO of ariika. He's currently working on Parkour Plus (A new venture for training parkour enthusiasts in Cairo)

3 What are you’re best selling recipes? Our delicious Pistachio Salmon with Spicy Sweet Potatoes & our enchanting Turkey Fillet with Pumpkin Puree Who comes up with the recipes? All our recipes are original or have a twist on a current existing dish. They are developed by our executive Chef, Yomna, who has previous experience in working as a chef in one of the top hotels in Egypt. Do you or will you be counting calories, possibly creating healthy easy pan? Easy Pan is actually healthy. Just not the boring healthy. Our recipes are expertly crafted to be well balanced and nutritious, yet never compromising on taste! Healthy means well-balanced diet; packed with just the right amount of essential nutrients to keep you on form. Our meals include meat, chicken, seafood and vegetarian options and we leave the choice to your taste buds. At the moment, we don’t have calorie count, but we will be introducing that very soon.

4 What is the feedback? The feedback has been amazing so far. People are loving the concept. They’re really appreciating the clean packaging, the premium ingredients, the nicely detailed recipe card and the overall “brilliant” experience. Here are some of the feedbacks we got: “The fact that I can now venture into the kitchen and come out with a meal cooked using the best ingredients in town is simply amazing! Already cooked my first meal, and was beyond impressed (and so was my mother!) I highly recommend it to all those kitchen-phobic ladies out there!” Alya Sakr “They provided me with the best cooking experience ever. From the simplicity of the instruction to the quickness of preparing the meal. The freshness of the ingredients. All in all that was an amazing and I would rather do that than go out and eat.” Omar Heiba

5 How long does it take from making an order to being delivered? If you order before 12 noon, you can receive your order same day. Otherwise, you can receive it within 24 ours or schedule it for any day in the coming week. We have 2 windows that we deliver at (4 to 7PM) and (7 to 10PM) What are the price ranges? Our prices are between 25EGP and 60EGP per serving (Portion for 1 person) and you can choose between 2/4/6/8 servings for any of the 12 meals we offer. Do you have a subscription programs? Yes, at the moment, we have weekly subscriptions where you can order 3 or more meals and specify which days you want them delivered. You pay upon the first delivery. Include any information you want to make sure appears in the article.   What is Easy Pan? (This should be somewhere at the beginning of the article) A cooking service that takes the difficulty out of cooking! Customers choose a recipe on our website, and we deliver fresh, pre- measured ingredients alongside a step-by-step recipe card to their doorstep. For more info, you can check the slides below, they have lots of information in notes tab under each slide. I’ll mark the important ones with a turquoise colored box for you.

6 Executive Chef + AssistantsThe Team Doha Tantawy, CEO Shahir Arslan, CMO Hassan Arslan, CTO Khaled Attallah, COO Culinary Team Executive Chef + Assistants Operations Team

7 The Problem Recipe Planning Time Constraints Lack of Skills ? Solution?? I Want to Start Cooking So what are we trying to solve? This is a newly married young lady who wants to start cooking easy and delicious meals but she encounters different barriers that blocks her way. First, she spends a lot of time trying to find a good recipe to do something that is different and unique. She keeps searching till she finds that one recipe.. She writes down all the ingredients needed but takes forever to collect what she exactly needs. Even if she does, she screws up the recipe as a result of her weak cooking skills.

8 Inaccessibility to Original RecipesWhat are we trying to solve? These messages are important to be conveyed in the article Inaccessibility to Original Recipes Time Constraints Lack of Cooking Skills There’s a lack of a single source where original recipes are listed, explained and ingredients specified with clear measurements The targeted segment is becoming more work oriented and have limited time to plan their meals and do grocery shopping Many of newlyweds face the problem of the lack of experience in preparing home-made meals for their families

9 The Solution Step-by-Step Recipe Cards Convenient DeliveryAnd these are the solutions of course Variety of Exotic Meals Convenient Delivery Step-by-Step Recipe Cards ? I Feel Like a Master Chef I Want to Start Cooking We, easy pan, turn beginners to master chefs. -original recipes -original photography/styling -full menu of 12 meals, with 6 new recipes changing every month, matching all dietary preferences (meat/poultry/seafood/healthy/pasta/salad/dessert) -menu is composed of international exotic meals + oriental Egyptian meals -fresh unique ingredients (we teach them how to use unique ingredients & ingredients are fresher than supermarket) -perfectly pre-portioned ingredients based on number of servings offered. we offer portions of 2/4/6/8 -chopped ingredients, ready to be cooked -homemade components -step-by-step guidance with full details and picture for every step -convenient ordering mechanism: A) One-time Order: order a maximum of 3 meals per order (our meals stay fresh for 3-4 days in fridge) B) Weekly Package: order a minimum of 3 meals per week, flexible delivery schedule for each meal This is the entry point for us to test the subscription model in Egypt, if it works we’ll further dive into monthly subscription model *Delivery in 24 hours.

10 What is Easy Pan? A cooking service that takes the difficulty out of cooking! Customers choose a recipe on our website, and we deliver fresh, pre-measured ingredients alongside a step-by-step recipe card to their doorstep.

11 Product What we deliver ` ` Step-by-Step Recipe Card An Insulated Box10EGP ` 12 Recipes- for all dietary preferences Next-Day Delivery All-Original Recipes What we deliver Step-by-Step Recipe Card An Insulated Box Fresh Pre-measured Ingredients So, here’s our product: we deliver a box with basically all what’s needed to cook great meals! Recipes are all original and expertly crafted by our culinary team Ingredients are unique, home made, and fresher than the supermarket Our recipe cards are very detailed showing the final picture of the meal, with detailed instructions with a picture for every step

12 We send a full recipe kit to cook delicious mealsValue Proposition We Do the Legwork We send a full recipe kit to cook delicious meals What We Do What You Do Plan Shop Much less effort and time and surprisingly less cost on the consumer. People buy ingredients from the supermarket to use once and then the rest is left as waste, but Easy Pan saves their waste by providing them with only what is exactly needed according to the number of servings selected. HOW IT WORKS: Tasty home-cooked food is only 3 steps away: 1) You Choose Every month, we create 12 delicious recipes for you to choose from! Our meals offer a wide variety to cater to all dietary preferences...everything from exotic eats to homely treats...you simply choose and select number of servings! 2) We Deliver We'll send you a box of fresh quality ingredients in exact portions with step-by-step recipe cards! Everything you need is delivered to your doorstep, so you can skip planning and shopping. We source all our ingredients from the best local farms 3) You Cook Explore new cooking techniques, discover unique ingredients, live the joy of home cooking and savor fantastic food with your loved ones! All meals are nutritionally balanced and provide a fun and simple way for you to eat well. Cook & Enjoy! Measure Deliver

13 Happy Cooking!