1 TOWN MEETING February 16, 2017

2 Citizen Development CouncilNorthville DDA Mayor and City Council Citizen Development Council Downtown Development Authority Design Marketing Mix Parking Organization

3 Process A. Overview of Past Strategic Plan and AccomplishmentsB. Assessment of Physical Conditions Framework C. Public Opinion Stakeholder, Patron, and Resident Expectations D. Retail Market Analysis Market Potentials E. Residential Target Market Analysis F. Strategic Plan Preparation Merger of Expectations and Potentials G. Public Information and Input H. Finalization Action Plan / Value Proposition

4 Process Steering Committee: April 27, 2016 June 27th, 2016July 25th, 2016 August 22, 2016 October 24th, 2016 November 8th, 2016 January 5th, 2017 Joint Committee: (City Council, DDA, Planning Commission and HDC) November 17th, 2017 January 12th, 2017 DDA and/or DDA Committee: December 7th, 2016 December 20th, 2016 January 26th, 2017

5 A Overview of Past Strategic Plan AccomplishmentsCommunity Engagement: Collective Prioritization

6 A Overview of Past Strategic Plan AccomplishmentsCommunity Engagement: Collective Prioritization (continued)

7 A Overview of Past Strategic Plan AccomplishmentsPhysical Improvements Town Square Main and Center Street Streetscapes Pedestrian Cut-Through Directional Signage Redevelopment CVS Rehabilitation of Downtown Buildings Marketing & Promotion Advertising Website Update Special Events

8 A Overview of Past Strategic Plan Accomplishments DesignFaçade and Signage Assistance Wayfinding System Local Government Parking Turnover Study Upper Floor Development Parking Occupancy

9 Current DDA Development Plan (2014-15)

10 A Relationship DDA Development Plan Required by State statuteDisclosure how captured taxable valuation will be used in the downtown. Determines funding priorities Programmatic DDA Strategic Plan Forward looking Process of defining direction Helps with the allocation of resources - personnel and funding Incorporate some of the projects identified in the Development Plan Guide for implementation of actions

11 Assessment of Physical ConditionsB

12 B Assessment of Physical Conditions COREGreatest concentration and density of buildings Most walkable High pedestrian traffic

13 B Assessment of Physical Conditions EDGES Some edges are unattractiveLack of uniform streetscape treatment

14 B Assessment of Physical ConditionsRedevelopment opportunities that could reshape downtown and the City. The majority of land potentially available for redevelopment is outside the DDA boundary.

15 B Assessment of Physical Conditions GATEWAYStill needs refinement; depends on the disposition of the “Downs”

16 Assessment of Physical ConditionsB

17 B Assessment of Physical Conditions “A” StreetsPedestrian, walkable streets with connected storefronts, defined by buildings on both sides of the street “B” Streets Business district that is less pedestrian due to curb cuts, adjacent parking lots and increased points of vehicular interaction “C” Streets Primarily vehicular access/ service, delivery and not very walkable “D” Streets Alleys

18 Assessment of Physical ConditionsB Turn these streets to “A” Streets

19 C Public Opinion Public Opinion consisted of:Stakeholder Interviews (n=14) Patron Survey- June (n=172) Internet Survey (n=822) Follow-Up Internet Survey (n=311)

20 C Public Opinion Stakeholder Results Question Summary ResponseQ1: Image Small town vibe; streets roll up early; struggling to grow Q2: Vitality Average; retail closing early; active in morning but foot traffic wanes in the evening Q3: Improvements Greater variety of businesses and dining; need for downtown housing; later store hours Q4: Desired New Businesses More retail and restaurants; children apparel and toys; movie theater; bowling; focus on millennials and children Q5: Barriers Northville Downs; local government review is long; lack of coordination; “can’t be afraid to think out of the box; community hasn’t recognized it is becoming younger.

21 C Public Opinion Stakeholder Results Question Summary ResponseQ6: How Can Government Help Processes and procedures are inaccessible; restrict retail to first floor; provide business incentives. Q7: Influential Areas Varied responses; clean-up entrances to downtown especially 7 Mile by the “Downs”; better maintenance; keep up events Q8: Climate to Invest Yes; concern about foot traffic (high rents-low foot traffic); need for a mix of housing Q9: Transportation Parking options adequate; more pedestrian connections encouraged Q10: Downtown Shopping Need more retail; perception is that retail offering is limited; downtown dining popular activity. Q11: Green Space Positive; introduction of wi-fi, seating and fire pit positive; better utilization of Ford Field and connection to downtown.

22 C Public Opinion Stakeholder Results Question Summary ResponseQ12: Pedestrian Friendly Safe and extremely comfortable; still some difficulty with bikes and cyclists in the downtown Q13: Other Downtowns Plymouth – “more alive than Northville;” (Kellogg Park and events and variety of restaurants and retail); Ann Arbor, Royal Oak and Detroit (why? Stay open later) Q14: What is Missing Dining and shopping destinations; range of pricing found in other downtowns; outdoor and rooftop dining; unique retail in other downtowns that is more reasonably priced; variety of price-points; falling to capitalize on potential due to “local agendas.”

23 C Public Opinion Internet SurveyMay I ask the primary purpose of your last visit to Downtown Northville?(Please select one answer) Distribution List Patron Survey Answer Options Response Percent Response Count Dine 46.7% 384 32.0% 55 Shop 10.3% 85 8.7% 15 Work 7.1% 58 5.8% 10 Live 6.6% 54 4.7% 8 Library 5.6% 46 0.6% 1 Walk 5.2% 43 13.4% 23 Post Office 3.5% 29 0.0% Entertainment/Theater 3.2% 26 15.1% Bar 3.0% 25 2.9% 5 General Browsing 2.8% 11.6% 20 Business/Professional Services 2.3% 4 Banking 1.6% 13 Parks Other (please specify) 83 answered question 822 172 skipped question 57 17

24 C Public Opinion Internet SurveyWhat do you like about Downtown Northville?(You may select multiple responses) Distribution List Patron Survey Answer Options Response Percent Response County Atmosphere 71.1% 615 76.2% 131 Clean 63.0% 545 48.8% 84 Convenient 57.3% 496 45.9% 79 Safety 56.8% 491 42.4% 73 Restaurant Variety 40.5% 350 35.5% 61 Events & Activities 32.0% 277 37.8% 65 Fun Place 24.0% 208 18.6% 32 Store Variety 19.7% 170 Parking 17.8% 154 34.9% 60 Parks 10.9% 94 27.9% 48 Exciting 3.7% 15.1% 26 Other (please specify) 50 11 answered question 865 172 skipped question 14 17

25 C Public Opinion Internet SurveyWhat, if anything, do you dislike about Downtown Northville?(You may select multiple responses) Distribution List Patron Survey Answer Options Response Percent Response Count Not Enough Stores 39.2% 328 32.4% 36 Store Variety 33.6% 281 20.7% 23 Store Hours 31.4% 263 36.0% 40 Not Enough Restaurants 30.2% 253 18.0% 20 Parking 24.3% 203 25.2% 28 Restaurant Variety 19.6% 164 12.6% 14 Vacancies 17.4% 146 7.2% 8 Traffic 10.8% 90 8.1% 9 City Government 3.6% 30 1.8% 2 Atmosphere 2.2% 18 4.5% 5 Too Many Restaurants 1.2% 10 0.0% Dirty 0.7% 6 Safety 0.5% 4 Too Many Stores 0.1% 1 Other (please specify) 101 27 answered question 837 111 skipped question 42 78

26 C Public Opinion Internet SurveyWhat additional factors would increase your frequency of visits to the Downtown?(You may select multiple responses) Distribution List Patron Survey Answer Options Response Percent Response Count Increased variety of retail shops 61.1% 521 34.2% 54 Increased variety of restaurants 47.7% 407 27.2% 43 Extended store hours 38.3% 327 29.7% 47 Increased variety of bars / nightlife 31.4% 268 18.4% 29 More affordable retail / restaurants 31.1% 265 19.6% 31 Additional entertainment and events 27.0% 230 13.3% 21 Better parking options 22.7% 194 10.1% 16 Increased park / green spaces 17.6% 150 15.2% 24 Expanded transit options 3.8% 32 2.5% 4 Nothing, Downtown Northville is perfect! Improved landscaping and design 3.3% 28 Other (please specify) 69 19 answered question 853 158 skipped question 26

27 C Public Opinion Internet SurveyDid you have any trouble parking?(Please select one answer) Distribution List Patron Survey Answer Options Response Percent Response Count No 74.9% 654 89.8% 158 Yes 25.1% 219 10.2% 18 answered question 873 176 skipped question 6 13

28 C Public Opinion Internet SurveyPlease tell me the category into which your age falls. Distribution List Patron Survey Answer Options Response Percent Response Count 45 to 54 25.4% 221 12.4% 22 35 to 44 24.5% 213 18.1% 32 55 to 64 21.6% 188 20.3% 36 25 to 34 11.8% 103 19.2% 34 65 to 74 10.6% 92 7.9% 14 75+ 2.8% 24 2.3% 4 20 or 21 0.8% 7 22 to 24 0.6% 5 4.5% 8 17 to 19 0.3% 3 6.8% 12 15 or 16 0.1% 1 5.6% 10 [Not given] 1.5% 13 answered question 870 177 skipped question 9

29 C Public Opinion 2nd Internet Follow-Up SurveyHow satisfied are you with the  NUMBER of retail opportunities in downtown Northville? Answer Options Response Percent Response Count Very satisfied 7.4% 23 Satisfied 33.4% 104 Indifferent 19.3% 60 Unsatisfied 37.6% 117 Very unsatisfied 2.3% 7 Comments 72 answered question 311 skipped question

30 C Public Opinion 2nd Internet Follow-Up SurveyBased on your shopping preferences, how satisfied are you with the  VARIETY of retail options in downtown Northville? Answer Options Response Percent Response Count Very satisfied 5.8% 18 Satisfied 30.2% 94 Indifferent 15.4% 48 Unsatisfied 44.4% 138 Very unsatisfied 4.2% 13 Comments 55 answered question 311 skipped question

31 Public Opinion C 1st Choice for Retail

32 Public Opinion C 2nd Internet Follow-Up Survey

33 Public Opinion C 2nd Internet Follow-Up Survey

34 Public Opinion C 2nd Internet Follow-Up Survey

35 Public Opinion C 2nd Internet Follow-Up Survey

36 C Public Opinion 2nd Internet Follow-Up SurveyHow satisfied are you with the  NUMBER of dining opportunities in downtown Northville? Answer Options Response Percent Response Count Very satisfied 14.0% 43 Satisfied 47.6% 146 Indifferent 10.4% 32 Unsatisfied 23.5% 72 Very unsatisfied 4.6% 14 Comments 55 answered question 307 skipped question 4

37 C Public Opinion 2nd Internet Follow-Up SurveyBased on your dining preferences, how satisfied are you with the  VARIETY of dining options in downtown Northville? Answer Options Response Percent Response Count Very satisfied 10.7% 33 Satisfied 41.7% 128 Indifferent 12.4% 38 Unsatisfied 31.3% 96 Very unsatisfied 3.9% 12 Comments 34 answered question 307 skipped question 4

38 Public Opinion C 2nd Internet Follow-Up Survey

39 Public Opinion C Type of Ethnic Restaurant

40 Public Opinion C 2nd Internet Follow-Up Survey

41 Public Opinion C 2nd Internet Follow-Up Survey TMA TMA TMA TMA

42 C Public Opinion 2nd Internet Follow-Up Survey 68% RespondentsPlease select your age category. Answer Options Response Percent Response Count 15-16 0.0% 17-19 20-21 22-24 1.4% 4 25-34 17.8% 51 35-44 23.7% 68 45-54 22.0% 63 55-64 23.0% 66 65-74 10.5% 30 75+ 1.7% 5 answered question 287 skipped question 24 68% Respondents

43 D Retail Market Assessment Summary of FindingsBased on the findings of this retail study, the City of Northville can support up to 50,000 square feet of new retail tenants, plus a boutique hotel. This conclusion is supported by the study of market size and trade area; incomes and expenditure potential; traffic volumes; nation-wide retail trends; inventory and cluster analysis of local businesses; and supply-demand and gap model.

44 D Retail Market Assessment Priority 1: Small Events VenueCambria Suites Boutique Hotel (<80 rooms) Cosmetics like Merle Norman or Sally Beauty Tuxedo Shop like Rochester Big & Tall Women’s Intimates, Dance Apparel Children’s Party Dresses Full-Line of Art Supplies, like Blick Costume, Fabric, Silk Floral Supplies Wedding Cake, Cupcake Bakery Travel Agency and Event Planning Tea Room and Meeting Space Alteration Services, Seamstress

45 D Retail Market AssessmentPriority 2: Build New Space for Retail Basics Hardware Store, like True Value Furniture & Accents, like Home-to-Home Vintage Furniture, like Salvaged Kitchen Supply Showroom, like Cutco Cutlery Shipping Services, like FedEx Office Electronics, like Vision Computer Solutions Appliances, like Papa Joe’s Toys, Educational Supplies. like Learning Express Sporting Goods, like Moosejaw Office Supplies, independent proprietor Small Grocery Store, like Westborn Market Specialty Food Store, like a wine and cheese shop Vitamins, like the Medicine Shoppe or Complete Nutrition

46 D Retail Market Assessment Priority 3: Refill Vacant NichesUrban Pearl Artisan Gallery Merci-N Handmade Soaps Gourmet Shop, like American Spoon Chocolate Shop, like Godiva or Bark Ave. Retail Gallery, like Bee’s Knees Pottery (expand) Retail Gallery, like ColorfuLaura Studio (expand) Creative Studio, like Board & Brush (relocation)

47 E Residential Target Market Assessment Summary of FindingsMaximum Market Potential – Based on the model results for an aggressive scenario, there is a maximum annual market potential for up to 50 attached units throughout the City of Northville, plus 129 detached houses (for a total of 179 units). The market potential for 50 attached units includes 4 units among duplexes (which may include subdivided houses); and 46 units among other formats like townhouses, row houses, lofts, flats, multiplexes, and midrise buildings. The market potential for attached units is based on housing activity in communities adjacent to Northville and Northville lifestyle segments. However, some of the housing types identified do not exist in the City of Northville so market absorption and other indicators were not present for comparison.

48 Residential Target Market Assessment31 19 129 lofts

49 F Strategic Discussion – Broad IssuesDefined and compact downtown that is surrounded by quality neighborhoods The physical quality of the downtown is attractive Patron and Consumer base that wants greater variety and extended hours that accommodate lifestyle demands Retail Market estimated at 50,000 square feet Residential Market estimated at 179 dwellings per year Is the DDA and City ready to take on economic (re)development ?

50 F Strategic Discussion – Joint SessionsNeed to establish a vision for what the community wants in a redevelopment project, and redevelopment must be consistent with community values Development occurring along the I-96 corridor without regard to quality Encourage quality development Position the community for redevelopment, provide incentives that meet community expectations and values Need to organize around our arts and creative professionals and existing venues Create facilities for artists to work together Look at Cady Street as a “creative district” City/DDA can’t mandate hours of operation; merchants decide Downtown promotions and events are successful but not all businesses contribute to the effort (time and funding); usually the same businesses that do the heavy lifting School attendance rising and younger families move in as retirees move out Need housing options to allow older households to “age in place” and stay in the community Housing should be based on preferences, not supply and demand Some housing needs to be affordable; encourage diversity DDA Executive Director at capacity

51 1 Physical Design Opportunities Timeframe Action Items NearReplace Business Directories Near/Mid Complete conversion of HPS street lighting to LED Mid Continue Historical Marker Program Implement downtown mural project Develop a schedule to upgrade street furniture Convert parking lot lighting Assist with implementation of non-motorized connections Mid/Long Consider alley improvements

52 1 Physical Design Opportunities Timeframe Action Items LongContinue S. Center, E. Main, and N. Center Street Streetscape enhancements Improve surface parking lot buffer and perimeter landscape Bury overhead utilities and upgrade traffic signalization Improve connection to Ford Field and Mill Race District

53 2 Retail Market Recommendations Timeframe Action Items NearBrochure with summary of retail and residential market results Information meeting with local and regional Realtors Replace Business Directories Mid Prepare an Arts and Creative Industries Master Plan Downtown Real Estate Exchange between DDA, Property Owners and Realtors

54 Retail Market Recommendations2 Lansing, Michigan

55 3 Residential Target Market Opportunities Timeframe Action Items NearRevise Article 20: Planned Unit Development Allow for density bonuses with Cady Street Overlay

56 4 Redevelopment Opportunities Timeframe Action Items NearPrepare a community vision for the Sub-Area Plan for Cady Street corridor and the “Downs” property LEED Bonuses within the Zoning Ordinance

57 Redevelopment Opportunities4

58 Downtown and the Sub-Area Plan4

59 5 Organization Opportunities Timeframe Action Items NearExpand DDA boundaries Fill board positions Conduct annual work program review session with Joint Planning session Evaluate a contractual position with a focus on economic development Cost sharing arrangements between the City and DDA Mid Town Square Event Coordination Principal Shopping District

60 Thank you - Let’s Have a Community Conversation

61 Community ConversationNorthville Downs There is concern that additional housing units would cause circulation and congestion problems? The maps shown did not include roads or a circulation analysis. Should look into a visioning session prior to redevelopment because housing units could add hundreds of trips per day The Northville Downs concept was to increase retail and residential-according to sub-area plan Northville Downs is owned by an LLC and is partially family-owned. A portion of the Downs property is in a floodplain, it becomes expensive to build on the property. We are unaware of a timeline until we know more about building restrictions from the floodplain Northville wants to take a more proactive approach to making sure that development meets community’s needs What is the process for building a plan for the Northville Down? It takes community consensus to work with designers to illustrate for the community to see. There is already a plan, don’t need to start over, but need to add 3 dimensions to the concept What are the taxes on the Northville property? $365,000/yr because taxed as agriculture property The city would benefit from new development on this site due to higher tax earnings

62 Community ConversationHousing Single family housing is identified in the TMA because there is already a strong market. The estimates are for housing units per year over the next 5 years. Single-family development is not a good land use for downtown. We are already surrounded by suburbs. Residents want to be able to age in place and need a variety of housing stock to do so. There is concern that the TMA has understated the demand for different housing types. Part of the appeal of Northville will be to age in place. St. Lawrence could be a comparable market. Yes, LandUSA has used conservative estimates because there are comparable examples to make a more informed projection. Retail and Economic Development Ground level is more expensive than upper levels therefore attorneys and accountants lease the 1st floor because they can afford it and push retail out or to the 2nd floor Coordination among merchants is crucial because a downtown is not run like a mall, each merchant can choose his/her own hours. No study has been conducted to see the effects of First Friday on retail since they included wine.

63 Community ConversationBuilding owners have looked for retailers and space remained vacant for months. Online shopping is hurting retail stores. Common complaint is that there is not enough foot traffic-don’t warrant high rental prices. This was identified in the stakeholder interviews as well. Retail market study does not take into account the market potential for residential growth, but rather existing conditions. Who would manage a Prinicipal Shopping District? Anyone. There are a various options. The position could be contracted out. Has there been any consideration of internet speed’s effect on economic development? Is the broadband good enough for people to work at home? We can look into infrastructure plans of providers. Fiber options runs through Northville. What is Wear Kitchen? This is kitchen ware industry.

64 Community ConversationIs Ford Field still a priority for funding? It’s not very visible and not used often. It’s hard to get to and is lacking facilities. Any improvements require collaboration for a funding strategy. By a show of hands, Ford Field is important to community! Arts The arts community struggles because it is off the beaten path. They support an arts district. The Steering Committee is aware of art community’s importance and artists are represented on the Steering Committee. Location is critical to their success. DDA Boundaries Who suggested expanding the DDA boundaries? Beckett & Raeder made this recommendation about the same time as new legislation was passed. There is a $20k impact if the library opts out, but it is not an automatic opt out. This is just a recommendation, not a proposal. What does the city think about expanding the boundaries? The city is open to the idea. Communications There’s nothing in the square that explains what’s going on there. We need a centralized website to promote events and market, possibly an electronic billboard. Wall could be used to promote for the whole community. Add lighting in the square at night so that it feels safer.

65 Community ConversationNonmotorized Infrastructure What are the priorities for nonmotorized circulation/infrastructure? Some considerations are to improve connectivity, and a shed downtown for bike repair, and bike amenities