1 Transition Management Wayland Baptist University Student Chapter/SHRMResumes Mary M Rydesky Transition Management Wayland Baptist University Student Chapter/SHRM 2015 Use of images limited to classroom presentation for student chapter of SHRM at WBU.
2 History 1482
3 Leonardo’s Original
4 An Apology Lets dispense with the concept of resumes. The resume is held to a standard of something one can take with to dispense at job fairs, something to tweak for application purposes, and something of value in job hunting but overlooked in education and entrepreneurial pursuits. The resume is antiquated but we persist in encouraging its devotees to limiting it no more than two page filled with expression of what we think is most laudable about our endeavors. So to that, I I toss an old fashioned epithet: balderdash.
5 The New Millennium Today, may I offer an alternative? May I invite you to retool your skills? If you accept, know that we will start from the perspective of the very big picture. We will construct a new context and I will sound like I am delivering a class in business management, or perhaps entrepreneurial thinking. With that back drop, let's re-engineer the purpose of your personal marketing and focus on your target, your goal, your intended outcome. In true systems thinking, we can then assess the gap between where we are and where we want to be - and with that clearly defined, we will dive into persuasive communications. And the result? I will suggest a replacement for the resume. Something that is like a heat seeking missile. Something that is quick to assemble once you have amassed the raw goods, something that is customized to and delivered in the recipient's language. Ready? In full disclosure, I must tell you that I teach this for DOL to DOD through a subcontractor relationship and students tell me that 3 8 hour days is not enough time to digest the concepts let a lone apply it. I suspect they would say the same if we met for three weeks - so beware, keep your pen in motion for notes, and keep your seat belt fastened.
6 Raw Goods The Raw Goods Personal Mission StatementAnnual Goals & Objectives Values & Vision - how do you live and what is your dream? Skills CLAMS What does Where look like? Your Career Management Plan: Three Chapters
7 Marketing & Branding Marketing and Branding Brand (Reputation)Brand Name What do you Sell? The 4 Ps (product place price promotion)
8 Channels Channels of Communication Personal Business Card PPF & BioSocial Media LinkedIn
9 Marketing Do you have the words to describe what you are selling in terms of skills with which to perform in a job? Do you know the market value of someone who is appropriately experiences and educated for a job? Do you know how these two are influences by the place in which the job is located? Do you have a strategy for communicating what you can do to help a company reach its goals (promotion?)
10 Research (Ongoing) Economy Industry RoleMarket Research: Identify elements that steer Economy Industries Occupations Sociology/population, demographics, legal regulatory, technology/innovation, economy, competition (market forces)
11 Research (Targeted) Hiring Event Company CompetitorsMarket Research: Identify elements that give clarity to the opportunity Event – published or hidden
12 Research Market Research: Identify elements that steer EconomyIndustries Occupations Sociology/population, demographics, legal regulatory, technology/innovation, economy, competition (market forces)
13 SWOT Analysis Note that when you have answers to the items above, you have a dimensional SWOT analysis, as SW looks inward to your company/you and OT looks outward to the marketplace. With this perspective - and it takes quite a few hours to build - you can create a resume replacement that might actually accomplish something. But let me ask - what IS the measure of success with a resume?
14 Resume’s Purpose The resume has one purpose: getting the INTERVIEW.So if this is the case, let us recreate the resume by redefining it and giving it a new name.
15 The New Resume
16 Sections Contact Information Objective Summary Work History Education & Training Awards Professional Affiliations Volunteer Affiliations A proposal is usually submitted in response to a request for proposal or RFP. In the hiring world, that RFP is often called the job announcement.
17 Sections - Customized Skills/Technical Competencies Functional HistoryLanguages Publications Presentations Research Grants & Fellowships Sections of a proposal style of resume that customizes it
18 The Job Ad (RFP) Read for facts Read for requirements & preferencesWho, what, where, when, and how Why may take more research Read for requirements & preferences KSAs Experience Education/certifications Miscellaneous Read for keywords
19 Sections -1-
20 Sections -2-
21 Sections -3-
22 Sections -4-
23 Did You Notice? Absence of italics, underlines, borders, linesUse of bold for name & job titles only Section headers centered in all caps not bold Print date at bottom of last page (X of Y) Accomplishment bullets ending in ‘ed’ Copious metrics White space Why? Technology – scanners and ATS
24 Quality Control (QC) MS Office Spell & Grammar Check Backwards readingForwards reading Content analysis Keyword check with Wordle or TagCrowd Keyword check with WriteWords Metrics
25 Writewords.org.uk -1-
26 Writewords.org.uk -2-
27 Writewords.org.uk -3-
28 Wordle.net Save as a txt file and create a wordle.Do same with the job ad. Compare
29 But….
30 The New Resume
31 The Newer Resume Re.vu/mrydesky
32 The Newer Resume -2-
33 Leonardo’s Today
34 Actions Capture your product Research continuouslyMaster App – your history Business plan elements Research continuously Promote yours product via social media Analyze the job ad Copy & paste to create your one-time use proposal
35 Resources www.transitionmanagement.us - Resources Careerealism.orgPinterest SHRM LinkedIn Everyone with whom you can network SlideShare version
36 Questions?