1 Turkey’s Growth In Content Views 2013 - NowThe number of the international sessions viewing Turkey content on TripAdvisor has grown rapidly in 2015 vs. 2014 Overall the traffic has grown by 14% in 2014 YoY Global Sessions Viewing Turkey Content YoY sessions
2 Top 20 Markets Viewing Turkey in Last 12 monthsIn 2014, users already in Turkey made up 30.4% of all Turkey views on TripAdvisor, up from 27.5% in 2013 The United Kingdom makes up the largest market viewing Turkey destinations, followed by Russia and then Germany Countries such as Romania, Belarus and China had 1% each of views of Turkey content 2014 sessions *In terms of total TripAdvisor sessions in Nov 2014 – Oct 2015 Source: TripAdvisor Internal Site Data
3 When Are Turkey’s Top Markets Viewing Content?The UK leads the vast majority of views of Turkey content, with Russia and Germany following fairly closely Int’l countries
4 Relative Rank of Countries Viewing TurkeyTurkey, The UK and Russia remain the top three countries viewing Turkey
5 Who’s Looking At Turkey?
6 Who’s Looking At Turkey Now vs Last Year?
7 Where Are Potential Visitors In Those Markets?2014 sessions *In terms of total TripAdvisor sessions : Nov 2013 – Oct 2014 vs Nov 2014 – Oct 2015 Source: TripAdvisor Internal Site Data
8 Who’s booking Turkey? 2014/2015 Meta Clicks
9 Who’s booking Turkey?
10 Where Are People When They’re Booking Turkey?2014 sessions *In terms of total TripAdvisor sessions : Nov 2013 – Oct 2014 vs Nov 2014 – Oct 2015 Source: TripAdvisor Internal Site Data
11 Where Else Are UK Travellers Considering?The data below reflects the top 10 Countries and top 10 Cities viewed by UK users who also viewed Turkey Countries Int’l Cities The country viewed most by UK users only who also viewed Turkey content was Spain, followed by Greece and the United States Likewise, the international city that was viewed the most by UK users who also viewed Turkey was Sharm El Sheikh, followed by Hersonissos and Hammamet Source: TripAdvisor Internal Site Data, Mar 2014 – Feb 2015
12 Where Else Are Russian Travellers Considering?The data below reflects the top 10 Countries and top 10 Cities viewed by Russia users who also viewed Turkey Countries Int’l Cities The country viewed most by Russia users only who also viewed Turkey content was the United States, followed by France and the United Kingdom Likewise, the international city that was viewed the most by Russia users who also viewed Turkey was Hurghada, followed by Sharm El Sheikh and Ayia Napa Source: TripAdvisor Internal Site Data, Mar 2014 – Feb 2015
13 Where Else Are German Travellers Considering?The data below reflects the top 10 Countries and top 10 Cities viewed by Germany users who also viewed Turkey Countries Int’l Cities The country viewed most by Germany users only who also viewed Turkey content was the United States, followed by Italy and Spain Likewise, the international city that was viewed the most by Germany users who also viewed Turkey was Hurghada, followed by Dubai and Hersonissos Source: TripAdvisor Internal Site Data, Mar 2014 – Feb 2015
14 How Long Are They Staying in Turkey? Top 10 International IPsTravelers from Russia and Germany stay in Turkey the longest out of the top 10 international markets viewing Turkey, on average around 10 days However, users from the US and Italy tend to stay fewer days in their trips to Turkey, on average around 5 days Source: TripAdvisor Internal Site Data
15 How Far In Advance Are They Booking? Top 10 International IPsTravelers from the United Kingdom and Germany book their holidays to Turkey more than 100 days before they travel, probably due to cost Interestingly, users from Ukraine, plan and book their Turkey holidays around 50 days in advance of their travel dates (half the time of the UK and Germany bookings) Source: TripAdvisor Internal Site Data
16 When Are They Staying the Longest? Top 10 International IPsTravellers to Turkey tend to travel for longer periods during June and July During October and November, travellers tend to travel for a shorter period Source: TripAdvisor Internal Site Data
17 When Are They Booking? Top 10 International IPsInternational users tend to book their holidays to Turkey more than 4 months in advance of their travel dates during November to January period The in-advance booking window is shortest for Turkey holidays in June and July, where it is around 2 months in advance Source: TripAdvisor Internal Site Data
18 # of Reviews
19 # of Views of the Reviews
20 Average Scores
21 Average Accommodation Scores
22 Average Attraction Scores
23 Average Restaurant Scores
24 Turkey Ratings By Reviewer CountryVisitors to Turkey from the US tend to write the highest overall review scores for Hotels, from the top 10 International markets, while visitors from Russia seem to be the most positive about Attractions Visitors from Italy seem to be the most negative about Hotels and Restaurants Hotels Attractions Restaurants Source: TripAdvisor Internal Reviews Data
25 Best of Turkey Restaurants & AttractionsThe restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews Restaurants Attractions # Property Name Reviews Avg. Rating 1 Simply Caddie Beach Restaurant 148 4.95 Ephesus Tours - Private Tours 108 5.00 2 Gelato Bianco 181 4.92 Istanbul Custom Tours-Private Day Tours 237 3 Greenheaven 152 Trust Gold & Diamonds 192 4.99 4 Cappadocia Home Cooking Restaurant 179 4.91 The Travel Shop Marmaris Day Tours 132 5 Yosun Resturant and Bar 106 4.90 Travel Atelier Private Tours 126 6 Shooting star bar 110 4.88 Delightful Istanbul Tours 7 Hacis Cafe - Restaurant Bar 213 4.87 Medhills Travel Day Tours 163 8 La Vita Restaurant 141 4.86 Gule Gule Viagens- Day Tours 101 4.98 9 Olivia Gourmet Restaurant & Cafe Bar 154 Aegean Gingers Segway Tours 138 10 Sandinos Restaurant Cafe & Bar 348 Boat Trips by Captain Ergun - Day Trips 228 11 Destino restaurant 4.85 Sugar's Boat Tours 136 12 Seyyah Han 153 Tour Guide Ali Yalniz -Day Tours 172 13 Red's Steak & Cocktails 376 Istanbul on Food - Culinary Tours 378 14 Vintage Brasserie & Winehouse 202 4.84 Kusadasi Ephesus Tours 448 15 Fd Fidan Doner 170 Arif Yasa - Tours 122 16 Ricky's Chippy 4.83 Anas Crecca Travel - Day Tours 135 4.97 17 Angora Restaurant 232 Latina Goldsmith 201 18 Kimyon Restaurant Kumkoy 121 Boat Tufan - Private Tours 159 19 Ikonium Etiler 115 Best of Ephesus Tours 439 20 Jimmys Martinis 200 Cemal Ranch 116 21 Istanbul Restaurant 120 Turkland Tours Istanbul Day Tours 222 4.96 22 J&J Steakhouse 328 4.82 Before Lunch Boat Cruise - Day Trips 23 Yengec Restaurant 331 Luxury Istanbul Day Tours 102 24 Bizim Ev Hanimeli Restaurant 103 Real Istanbul Tours 25 Giggles 184 Pub Crawl Istanbul 123 Source: TripAdvisor Internal Reviews Data
26 Turkey Opportunities Restaurants & AttractionsThe restaurants and attractions below have the lowest average TripAdvisor review scores for all properties with more than 100 reviews Restaurants Attractions # Property Name Reviews Avg. Rating 1 The Place 122 1.58 Tarihi Galatasaray Hamami 102 2.10 2 Altin Balik Fish House 128 1.76 She Tours 142 2.46 3 Konak Kebab House 181 2.09 Elis Turkish Bath 132 2.89 4 Konak 412 2.14 Hagia Irene Museum 172 3.14 5 Akbiyik Fish House 248 2.15 The Temple of Artemis (Artemision) 340 3.17 6 The sultan Pub 313 2.25 Cagaloglu Baths 314 3.28 7 Mr Cook 148 2.61 Senkron Day Tours 118 3.33 8 The Han Restaurant 668 2.91 Marmaris Thursday Market 135 3.34 9 Baran Ottoman Kitchen 173 2.93 Kusadasi Market 357 3.39 10 Sultan Saray Cafe Restaurant 110 2.96 Windmills 198 3.41 11 Dolphin Restaurant 133 3.11 Camel Beach 154 3.42 12 Capadocia Restaurant 279 Water Planet Aqua Park 285 3.44 13 Temple restaurant 138 3.12 Cemberlitas Hamami 854 3.48 14 Harem Restaurant 220 3.19 Gedikpasa Hamami 170 3.50 15 Mercan Restaurant 113 Genclik Park 3.52 16 Sofyali 9 189 3.36 AquaDream Water Park 639 17 Istanbul Balik Restaurant 108 3.38 Grand Bazzar 269 3.53 18 Mimoza Restaurant Fun Beach Club 130 3.55 19 Big Chefs Tarabya 103 Didim Aquapark 117 3.56 20 Papagan Cig Borek Salonu 121 Mausoleum of Halicarnassus 275 3.58 21 Korfez Restaurant 3.43 Focus Tours 264 3.59 22 Pasha Cafe & Pub 119 Istanbul Duty Free 106 3.60 23 Kasap Doner 101 3.45 Marmaris Beach 974 3.61 24 Dayinin Yeri 105 Reina 319 3.62 25 Filizler Köftecisi Üsküdar 131 3.46 Taksim Square 1258 3.63 Source: TripAdvisor Internal Reviews Data