1 Visual Identity Guideline

2 2.2 Certified Partner logo 2.3 Examples of co-branding logo usageContents Foreword General Tools Logo dimensions Preferred logo sizes Minimum clear space Alternative logos Negative logos Use of logo and name Corporate colors Typography Use of typography Registered trademark and copyright Co-branding Tools Co-branding logos Certified Partner logo Examples of co-branding logo usage This Visual Identity Guideline provides the basic information needed to pro- duce material in line with the F-Secure identity. Any item that is not included should consistently follow the F-Secure style shown in this guide. Logos available at: (partners only) GENERAL TOOLS | CO- BRANDING TOOLS

3 Foreword To secure effective implementation of the F-Secure corporate identity, we must all understand how the identity should be used and then ensure it is used correctly. At F-Secure we believe that our reliability is crucial to the success of our business. Our visual identity is the most widely spread expression of our company. When it comes to our visual identity, consistency is synonymous with reliability. Our identity is built on an uncluttered approach and distinctive blue and white universe. It is designed to function equally powerfully across all customer touch-points, from business cards to packaging and communications. From an F-Secure perspective, our brand is a valuable asset shared across countries and product areas. From our partners’ perspectives, the F-Secure brand is a value driver for their businesses. GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS

4 General Tools 1.1 1.2 1.2.1 1.2.2 1.2.3 1.2.4 1.3 1.4 1.4.1 1.5 Logo dimensions Preferred logo sizes Minimum clear space Alternative logos Negative logos Use of logo and name Corporate colors Typography Use of typography Registered trademark and copyright GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS

5 Logo dimensions The logo consists of a logotype and an icon.The black logotype is followed by a registered trademark symbol ®. The width of the logotype, without the sym- bol ®, defines the width of the logo. The height of the logotype is one x. The icon consists of a graphic repre- sentation of the letter F in a triangle. The height of the horizontal lines in the F is one x. The logotype and icon must always remain together and be treated as a pictorial graphic. Wherever the logo is used, it must include the registered trademark symbol ®, as shown. Master artwork is available for F-Secure partners, third parties and the media at the F-Secure corporate web site and extranet. “F-Secure” and the triangle symbol are registered trademarks of F-Secure Corporation, and F-Secure product names and symbols/logos are either trademarks or registered trademarks of F-Secure Corporation. Always use the master artwork. GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 1.1

6 Preferred logo sizes 10mm width: (minimum size) 20mm width:To achieve consistency throughout F-Secure’s material, there are four preferred logo sizes. Use these when- ever possible. For sizes above 40mm, increase the size of the logo by 10mm increments. The minimum width of the logo is 10mm, this is equivalent to 70px. 10mm: Small applications 20mm: A5 size printing materials, small on- screen applications, labels 30mm: A4 size printing materials, envelopes, big on-screen applications 40mm: A4+ size printing materials, packag- ing, full-page advertising On alternative formats, such as posters and flags, the logo can be resized proportionally. A horizontal logo can be used instead of the logo in 10mm (see ) when preferred. GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 1.2

7 Minimum clear space The logo must always be surroundedby clear space, free of text, illustrations or other logos. The only exception is the inclusion of a tagline, used only by F-Secure corporate communications. The clear space is defined by the height x of the logotype. GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 1.2.1

8 Alternative logos The standard version of the F-Securelogo is always the preferred version for all media (CMYK, PMS, RGB). If this is not possible, a negative version or a mono version (Black) should be used. The negative logo has a thin white outline around the icon. The logotype and the registration mark appear in white. This logo may be used on a colored background where the stan- dard logo would be unreadable. In special cases, where the logo seems too small in the layout and the text F-Secure becomes hard to read, the F-Secure logo can be used in a horizontal version. A special (line art) version of the logo exists, which can be used when the image is to be engraved, or produced from a solid color where no tints are possible. The line art version should be used only in these two cases. A tinted monochrome master version of the logo is also available, which can be used to reproduce the logo in a single color. Logo with outline Horizontal Horizontal with outline Lineart Mono GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 1.2.2

9 Negative logos The negative logo has a thin whiteoutline around the icon. The logotype and the registration mark appear in white. This logo may be used on a dark background (preferably the cor- porate colors) where the standard logo would be unreadable. For sizes over 40mm, a version of the logo with a thinner outline should be used. This ensures a better visual balance on larger material such as posters, roll-ups or flags. For small logo sizes use the horizontal logo. The standard logo may only be used on a light background, where there is a distinct tonal difference between the background and logo. Logo with thinner outline – size more than 40mm Horizontal with outline Logo with outline – size less than 40mm GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 1.2.3

10 Use of logo and name A: The standard logo may only beplaced on a light background, where there is a distinct tonal difference between the background and logo. B: If the logo is to be placed on a dark background, the negative logo must be used. C: The logo may not be placed di- rectly onto an illustration, except where D: On a dark background, the stan- dard logo may not be used. E: Other objects must never obscure the logo. F: The logo should never be encapsu- lated by another graphic form, which can be visually disturbing. The name F-Secure must never be split over two lines. Incorrect: Lorem ipsum adipiscing elit, diam F- Secure nonummy nib Correct: Lorem ipsum adipiscing elit, diam F-Secure nonummy nib A: Correct C: Incorrect E: Incorrect B: Correct D: Incorrect F: Incorrect GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 1.2.4

11 Corporate colors BLUE GRAY BLACK Blue: Pantone: 2718CMYK: 72 – 43 – 0 – 0 RGB: 102 – 125 – 209 HTML: 667DD1 Mono: 60% black Newspaper: 72 – 39 – 0 – 0 Gray: Pantone: 427 (or use Mono) CMYK: 0 – 0 – 0 – 17 RGB: 217 – 214 – 209 HTML: D9D6D1 Mono: 17% black Newspaper: – – – 17 Black: Pantone: Black CMYK: 0 – 0 – 0 – 100 RGB: 0 – 0 – 0 HTML: Mono: 100% black Newspaper: 0 – 0 – 0 – 100 GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 1.3

12 Typography Futura Light abcdefghijklmnopqrstuvwxyzåäö0123456789Futura Regular/Medium Futura Bold Futura Light Oblique Futura Regular/Medium Oblique Futura Bold Oblique Impact Replacement font Arial Arial Black Arial Oblique Futura is F-Secure’s corporate font and should be used in all printed material. The font is available in 6 different forms. As a ground rule, Futura Light is used for body copy, with Futura Regular/ Medium to highlight portions of text. This gives a light and airy impression to the page. Futura bold is used for special head- lines and taglines. Impact is only used as an element in F-Secure’s communication universe, not as a corporate font. Impact is always written with capital letters. Where it is impossible to use Futura, for example on the Web, the system font Arial must be used. GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 1.4

13 Use of typography Body copy with emphasisLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. iriure dolor in hendrerit in vulputate velit esse molestie consequat, Vel illum dolore Eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit auggue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam eratte volutpat. Headline in lower case Minim veniam quis nos trud exerci tation Headline in upper case MINIM VENIAM QUIS NOS EXERCI TATION Picture caption Duis autem vel eum iriure dolor in hendrerit in vulpu tate velit esse molestie con sequat, vel illum dolore eu In standard publications, body copy is set in Futura Light 10/15pt (size 10pt, leading 15pt) and is justified as shown in the example. Portions of text may be emphasized in Futura Regular, for example in a subheading. Italics may also be used to emphasize text, though this should be avoided when text is to be used on screen, as it appears disturbing to the eye. Headlines may appear in upper or lower case as shown here. Regular or bold may be used. Picture captions must be set in italic in the same point size as the body copy. GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 1.4.1

14 Registered trademark and copyrightThe name “F-Secure” is a registered trademark and should be marked by the registered trademark sign ® once in every piece, the first time the name is mentioned. This applies also for body copy. The copyright notice should always appear in brochures and third party material. It is printed in Futura 5pt and placed discretely in the layout. Copyright © 2004 F-Secure Corporation. All rights reserved. GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 1.5

15 Co-branding Tools 2.1 Co-branding logos 2.22.3 Co-branding logos Certified Partner logo Examples of co-branding logo usage The relationship between F-Secure and its partners is signaled by using specific versions of the logo. When the partner’s business includes sales and promotion of F-Secure software solutions, the Certified Partner logo is to be used. the use of F-Secure technology as an add-on service (e.g. Internet Service Providers) or within another product (OEM), the Protected logo is to be used. The logos shown here are available for authorized F-Secure partners at the dedicated Partner Extranet or provided by F-Secure channel management. GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS

16 Co-branding logos CERTIFIED CERTIFIED PARTNER PARTNER B: A:A: Certified Partner logo F-Secure logo for partners offering F-Secure software solutions. B: Standard logo Can be used if it does not give the impression that the sender is a sub- sidiary of F-Secure. In most cases, this means that the F-Secure logo is accompanied by the partner’s own logo in communications. Placing of co-branding indicator The co-branding indicator is centered beneath the logo at a distant x from the corner of the triangle. The co-brand- ing indicator is set in Futura Regular, upper case with a height of x. If the line is exceptionally long, it may be split over two lines with a distance y as leading. See logo examples. CERTIFIED PARTNER GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 2.1

17 Certified Partner logo20mm width: CERTIFIED PARTNER 30mm width: CERTIFIED PARTNER 15mm width: 105 px CERTIFIED PARTNER F-Secure co-branding logo for partners selling F-Secure software solutions. To achieve consistency throughout material, there are three preferred logo sizes. 15mm: Small applications, A5 size printing materials, small on-screen applications 20mm: A4 size printing materials, envelopes, big on-screen applications 30mm: A4+ size printing materials, packag- ing, full-page advertising The co-branding logo should always appear on a light background with the logotype and partner logo in black, unless it appears on a dark background. In this case, the negative version should be used. The logo must be placed towards the margin at a minimum of 2x from the edge of the format, where x is deter- mined by the height of the logotype. Wherever possible, the logo should appear at the bottom left. Minimum distance from another company’s logo is the width of the logo. Never place the logo in the bottom right corner. The master artwork is available for F-Secure partners and third parties on the F-Secure Partner Extranet. Always use the master artwork. GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 2.2

18 Call now! Examples of co-branding logo usage Order now! Call now!CERTIFIED PARTNER Call now! Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl. Paliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilsis at vero eros et accumsan et iusto odio dignissim qui blandt praesent luptatum zzril delenit augue duis dolore te feugait. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molstie consequat, vel lum dolore eu feugiat nula facilisis at vero eros et accumsan et iusto odio dignissim qui blandit. Consequat, vel illum dolore eu feugiat nulla facilsis at vero eros et accumsan et iusto odio dignissim qui blandt praesent. Paliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrit in vulputate velit esse molestie. Order now! Call now! Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismoed tincidunt ut laoreet dollore magna aliquam Paliquip ex ea commodo consequat. Duis autem vel eum iriure dolor tation ullamcorper suscipit lobortis nisl. erat volutpat. Ut wisi enimme ad minim veniam, quis nostrud exerci qui blandt praesent luptatum zzril delenit augue duis dolore feugiat eu feugiat nulla facilsis at vero eros et accumsan et iusto odio dignisim in hendrit in vulputate velit esse molestie consequat, vel illum dolore nula facilisis at vero eros et accumssan etta iustto odio dignissim qui blandit iriure dolor in hendrerit in vulputate velit esse molstie. LA, Lake 5th Ave Dealerman USA Dealerman Ltd Secure Street 1 Heaven 12 F 2 Planet Tellus GENERAL TOOLS | CO- BRANDING TOOLS | C O R P O R AT E TOOLS 2.3

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